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| marketing information system |
What is a marketing information system (definition)?
Marketing Information System: This is consists of equipment, and procedures to gather, analyze, and distribute information in an orderly manner. as information is an essential element in making effective marketing decisions in the organization. and there must be an effective marketing information system MIS linking employees and the management of the organization.
The process of publishing marketing information to employees is often the most effective and effective means of communication for customers with the organization.
where employees themselves provide services to customers directly through direct contact with them. and this requires the management of the organization to provide accurate information and data on the services that the organization intends to promote. preferably informing employees but must be tried so that employees can deliver the necessary information and provide a clear explanation of the benefits that customers benefit from when purchasing Service.
in this way, the process of convincing them becomes easy by the service provider.
The organization's management must provide comprehensive information about the new services it intends to promote. about changes that have occurred or will occur like services. marketing campaigns, and developments related to service delivery procedures at the specified time and place to the right people.
so that the service officer can deliver the necessary information and provide a clear explanation of the benefits the customer receives when purchasing the service.
The organization's management must provide comprehensive information about the new services it intends to promote. about changes that have occurred or will occur like services. marketing campaigns, and developments related to service delivery procedures at the specified time and place to the right people.
so that the service officer can deliver the necessary information and provide a clear explanation of the benefits the customer receives when purchasing the service.
An interactive information communication between management and employees must create a mechanism for disseminating marketing information among themselves. and communication tools with employees are the most important and tangible aspect of inside marketing. and we note that most organizations.
especially the service. pay great attention to the development of private communications programs to provide employees with the necessary information about work and services.
Having an internal connection is necessary to provide high-quality service as well as to reach customer expectations. in this way employees are well aware of their role in building and delivering service.
What is the importance of internal communication in the organization?.
Both Ioanna and Demetris have empirically demonstrated that staff activities are necessary to provide good service.
Accordingly. the marketing information system MIS is supposed to contribute to the dissemination of information to employees and be able to provide services to customers. and this requires the administration to provide marketing information to be quantitative and qualitative.
and characterized by accuracy to include the services that the organization intends to promote to be aware of to contribute to the provision of benefits to customers.
Marketing information systems. MKIS are currently used by all types of organizations to achieve competitive advantage and success in their business, the most important of which are:
Computer-based system(MKIS): In the marketing information system MIS. all information is collected, analyzed, and connected via a computer. and useful marketing information is stored in the microfilm.
Quick, selective, and accurate information: The organization can maintain the relevant marketing database through a marketing information system MIS that can be accessed immediately and accurately at any time.
Easy access: Retained information can easily be displayed with the help of the marketing information system MIS and used through the computer system.
Interconnected elements in the marketing of decisions and communications: all four elements are interlinked, i.e. information provided by one useful element of the workflow in other aspects. these interconnected elements include private reports. marketing research. marketing intelligence. and marketing decision support systems.
Forward-oriented: Marketing information systems (MKIS) begin to formulate strategy and plan for future marketing operations.
Decision Support: Since this system provides an accurate marketing database. it can certainly be used for immediate decision-making by marketing managers.
Consistent information: The marketing information system MIS enables management and decision-makers to evaluate relevant. up-to-date. and valuable marketing information.
Applicable at all levels of management: Each manager uses the marketing information system. MIS to identify marketing strategies. plans. policies. sort. and procedures designed at all management levels.
The marketing information system (MKIS) integrates data collection. processing. analysis. and reporting to simplify marketing activities using the four basic technologies or components. these components work within the framework of marketing and communication decisions:
The available data is recorded in the inside business records available in the various account books on sales. cash flows. receipts. payments. inventory. research. marketing and cost staff, analysis. control. comparison. and reporting in your company to the relevant departments involved in the decision-building.
The marketing research system is an advanced tool that examines a perceived marketing issue or problem. done with the help of raw or secondary data collected and presented in the form of a table. to draw meaningful conclusions. also provides decision-makers with possible solutions and proposes multiple marketing opportunities.
The marketing intelligence system MKIS collects. analyzes. and keeps the organization informed of daily updates.
These updates include an external marketing environment. recent trends. developments. customer needs transformation. technological progress. competitor strategy. and market conditions leading to preparation for future challenges and planning for future jobs.
In the marketing decision support system. various mathematical and economic tools such as regression. linear programming. improvement. statistics. time series analysis, etc., are used to process. analyze, gather. convert raw data to obtain useful marketing information to support decision-making activities.
Marketing information systems MKIS revolve around making the right decision by marketing staff promptly to serve regulatory objectives.
Here are the three major marketing decisions made with the help of the Marketing Information System:
Strategic decisions.
High-level managers make such decisions because they relate to regulatory objectives. structure. and policies that are critical and affect the entire organization. for example. decisions on global marketing and market acquisition.
Control decisions.
These are the basic management decisions that are taken as corrective measures by mid-level managers in the event of any deviation. and this has been preceded by appropriate evaluation and monitoring of the implementation of strategic plans formed by top-level managers. for example. the adoption of an appropriate marketing strategy to acquire a potential market.
Operational decisions.
These decisions deal with the daily activities that are implemented to accomplish specific tasks such as proper use of resources and are necessary for the appropriate implementation of plans formed by senior managers and the middle level, for example. to guide the sales team's efforts towards the successful application of the planned marketing strategy.
Since each information contains some opportunity cost in addition to the real cost. it is necessary to choose the subject or domain that requires the application of a marketing information system MIS wisely and to determine the appropriate metrics accordingly.
Next comes the collection of required data according to specific metrics from various inside sources such as ledgers. sales records. sales reports and analytics. external sources sucking customer questionnaires. economic or financial metrics. social media insights, and competitors' results.
Next, the collected data must be systematically organized and drawn on a graph to facilitate future comparative analysis. forecasting, and interpretation.
The fourth step is to communicate graphical information to different departments to better interpret and analyze available data and identify multi-decision alternatives according to regulatory objectives.
The last step is to determine the best possible course of action for marketing metrics and apply them to businesses to enhance marketing results.
Closing the information gap.
The marketing information system MIS facilitates companies involved in global retail and other international business practices. the purpose of which is to meet their information needs and awareness of the global scenario.
Make it easier to make a decision.
It is a useful tool for future decision-making involving relevant strategic. operational. and control decisions.
Marketing planning.
The Marketing Information System MIS evaluates market demand and prospective sales to ensure effective planning of marketing operations.
Competition for non-price factors.
MANAGEMENT INFORMATION SYSTEMS ARE USED TO ADOPT NON-PRICE COMPETITION STRATEGIES, IT FACILITATES BRAND IMAGE. PRODUCT ALLOCATION, PRODUCT DIFFERENTIATION, PR, ADDITIONAL SERVICES, ETC., TO RETAIN CONSUMERS WITHOUT ANY PRICE WAR.
Create and meet the request.
It also provides information about customer requirements. Therefore, generate the need for those products desired by the consumer's subconscious. through marketing research and then actually meet these needs.
Saves cost and time.
The marketing information system targets the problem area and makes the decisions required to avoid wasting time, cost, and effort on unnecessary activities.
Regular data registration.
Provides a structured ranking of aggregated data to provide useful information for further marketing planning and decision-making.
Better evaluation and control.
The marketing information system helps monitor and evaluate marketing processes and programs. and provides for corrective action if the desired results are not obtained.
Adapting to marketing environment and trends.
Regularly monitors any changing trends in economic. political. technological, and competitive environments. Helps seize new opportunities and prepare for the challenges ahead.
With the development of technology and modernization. business management is simpler than before. We can now keep up with current events and recent trends on our computer systems with a simple click.
Advantages of marketing information systems.
Marketing information systems. MKIS are currently used by all types of organizations to achieve competitive advantage and success in their business, the most important of which are:
Computer-based system(MKIS): In the marketing information system MIS. all information is collected, analyzed, and connected via a computer. and useful marketing information is stored in the microfilm.
Quick, selective, and accurate information: The organization can maintain the relevant marketing database through a marketing information system MIS that can be accessed immediately and accurately at any time.
Easy access: Retained information can easily be displayed with the help of the marketing information system MIS and used through the computer system.
Interconnected elements in the marketing of decisions and communications: all four elements are interlinked, i.e. information provided by one useful element of the workflow in other aspects. these interconnected elements include private reports. marketing research. marketing intelligence. and marketing decision support systems.
Forward-oriented: Marketing information systems (MKIS) begin to formulate strategy and plan for future marketing operations.
Decision Support: Since this system provides an accurate marketing database. it can certainly be used for immediate decision-making by marketing managers.
Consistent information: The marketing information system MIS enables management and decision-makers to evaluate relevant. up-to-date. and valuable marketing information.
Applicable at all levels of management: Each manager uses the marketing information system. MIS to identify marketing strategies. plans. policies. sort. and procedures designed at all management levels.
Components of the marketing information system.
The marketing information system (MKIS) integrates data collection. processing. analysis. and reporting to simplify marketing activities using the four basic technologies or components. these components work within the framework of marketing and communication decisions:
Internal reporting system.
The available data is recorded in the inside business records available in the various account books on sales. cash flows. receipts. payments. inventory. research. marketing and cost staff, analysis. control. comparison. and reporting in your company to the relevant departments involved in the decision-building.
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| marketing information system |
Marketing Research System.
The marketing research system is an advanced tool that examines a perceived marketing issue or problem. done with the help of raw or secondary data collected and presented in the form of a table. to draw meaningful conclusions. also provides decision-makers with possible solutions and proposes multiple marketing opportunities.
Marketing intelligence system.
The marketing intelligence system MKIS collects. analyzes. and keeps the organization informed of daily updates.
These updates include an external marketing environment. recent trends. developments. customer needs transformation. technological progress. competitor strategy. and market conditions leading to preparation for future challenges and planning for future jobs.
Marketing decision support system.
In the marketing decision support system. various mathematical and economic tools such as regression. linear programming. improvement. statistics. time series analysis, etc., are used to process. analyze, gather. convert raw data to obtain useful marketing information to support decision-making activities.
Types of marketing decisions.
Marketing information systems MKIS revolve around making the right decision by marketing staff promptly to serve regulatory objectives.
Here are the three major marketing decisions made with the help of the Marketing Information System:
Strategic decisions.
High-level managers make such decisions because they relate to regulatory objectives. structure. and policies that are critical and affect the entire organization. for example. decisions on global marketing and market acquisition.
Control decisions.
These are the basic management decisions that are taken as corrective measures by mid-level managers in the event of any deviation. and this has been preceded by appropriate evaluation and monitoring of the implementation of strategic plans formed by top-level managers. for example. the adoption of an appropriate marketing strategy to acquire a potential market.
Operational decisions.
These decisions deal with the daily activities that are implemented to accomplish specific tasks such as proper use of resources and are necessary for the appropriate implementation of plans formed by senior managers and the middle level, for example. to guide the sales team's efforts towards the successful application of the planned marketing strategy.
How marketing information systems work.
Since each information contains some opportunity cost in addition to the real cost. it is necessary to choose the subject or domain that requires the application of a marketing information system MIS wisely and to determine the appropriate metrics accordingly.
Next comes the collection of required data according to specific metrics from various inside sources such as ledgers. sales records. sales reports and analytics. external sources sucking customer questionnaires. economic or financial metrics. social media insights, and competitors' results.
Next, the collected data must be systematically organized and drawn on a graph to facilitate future comparative analysis. forecasting, and interpretation.
The fourth step is to communicate graphical information to different departments to better interpret and analyze available data and identify multi-decision alternatives according to regulatory objectives.
The last step is to determine the best possible course of action for marketing metrics and apply them to businesses to enhance marketing results.
The importance of marketing information systems MKIS.
Closing the information gap.
The marketing information system MIS facilitates companies involved in global retail and other international business practices. the purpose of which is to meet their information needs and awareness of the global scenario.
Make it easier to make a decision.
It is a useful tool for future decision-making involving relevant strategic. operational. and control decisions.
Marketing planning.
The Marketing Information System MIS evaluates market demand and prospective sales to ensure effective planning of marketing operations.
Competition for non-price factors.
MANAGEMENT INFORMATION SYSTEMS ARE USED TO ADOPT NON-PRICE COMPETITION STRATEGIES, IT FACILITATES BRAND IMAGE. PRODUCT ALLOCATION, PRODUCT DIFFERENTIATION, PR, ADDITIONAL SERVICES, ETC., TO RETAIN CONSUMERS WITHOUT ANY PRICE WAR.
Create and meet the request.
It also provides information about customer requirements. Therefore, generate the need for those products desired by the consumer's subconscious. through marketing research and then actually meet these needs.
Saves cost and time.
The marketing information system targets the problem area and makes the decisions required to avoid wasting time, cost, and effort on unnecessary activities.
Regular data registration.
Provides a structured ranking of aggregated data to provide useful information for further marketing planning and decision-making.
Better evaluation and control.
The marketing information system helps monitor and evaluate marketing processes and programs. and provides for corrective action if the desired results are not obtained.
Adapting to marketing environment and trends.
Regularly monitors any changing trends in economic. political. technological, and competitive environments. Helps seize new opportunities and prepare for the challenges ahead.
With the development of technology and modernization. business management is simpler than before. We can now keep up with current events and recent trends on our computer systems with a simple click.
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