Email marketing: what it is and how to implement it

 The use of the Elementor plugin undoes the idea that it is difficult and complex to create websites and pages and brings a series of benefits to the Digital Marketing of companies.

elementor WordPress plugin

Elementor is a plugin for creating websites and pages in WordPress. With it, it is possible to choose and configure simply from the layout to menu items, buttons, fields for texts and images, icons, dividers, backgrounds, and effects, among others.

In the 90s, at the beginning of the so-called “commercial internet”, it was all the more difficult for those who wanted to have an online page. More than an innovative attitude, it was an exercise in patience.

The development and updating of sites were restricted to programmers and web designers. Thus, there were no more agile marketing dynamics in content production and campaign creation.

However, that all changed when platforms like WordPress came along. With them came tools like Elementor, a website and page construction plugin that makes everything easier and more practical for those who need to put new things online as soon as possible.

How the Elementor WordPress plugin works

Elementor is not the only one, but it is among the most installed website and page builder plugins by WordPress users. There are over five million active installs, and an average rating of 4.7 stars.

In addition, it has a list of comments that include praise, thanks, and expressions like “the crown jewel of WordPress”, and “absolutely amazing”, among others, as well as several interactions highlighting the ease of use.

But is it really for that? Any WordPress user who has the Elementor plugin on their site will say yes. Starting with the fact that it is a plugin, which is always a positive point highlighted because you are a WordPress fan. Just install it from the website dashboard and activate it to use.

And then, when creating entire sites or specific pages, the user is faced with a series of features (and facilities) to choose from, from the layout (which can be created from scratch or one of Elementor's suggested templates) to menu items, buttons, fields for texts and images (including carousel and galleries), icons, dividers, backgrounds, effects, among others.

Everything is available to “ drag and drop ” on the page being created, without having to write lines of HTML or CSS code – it is possible, but it is not mandatory. Elementor is a visual editor and everything that is being built is shown to the user in real-time on the front end, which is a “hand in the wheel” for those who want to speed up possible adjustments before publication.

In summary, Elementor works simply and intuitively and eliminates all the complexity that one might suppose to exist in creating websites and online pages, which is one of its main features. Keep reading the text and check out the others.

Main features of Elementor

Companies have the option to create their websites using 100% free platforms. But the preference for WordPress, having the highest cost related to the space hired on the website hosting server and not in the use of the platform, is justified by numerous reasons, but mainly because of the possibility of using plugins like Elementor.

And in the case of the website and page builder, in addition to the easy-to-use mode, it also includes the following features:

1 - Reduced cost

Elementor has both free and paid versions. Your company can start using the free version, which already meets many demands, and opt for the PRO version as new projects arise, more complex scopes with the need for more functionality options. This is, by the way, basically the difference between free Elementor and paid Elementor: the offer of features. The plugin page brings the price table always up to date.

2 - Creation time

One of the features of Elementor that draws attention, especially compared to those crawling internet times, mentioned at the beginning of this post, is the time to create and publish pages. It is much shorter than the “traditional” development process. This only reinforces positive points such as the offer of multiple templates and features and being able to see the page being created in real-time.

3 – Updates and learning

As with the entire WordPress community, Elementor undergoes frequent updates. This helps to make the plugin even better, adding new features or fixing possible bugs, as happened recently. In addition, there is also support and forums that answer questions and give tips for better use of the plugin. And also because it is simple and intuitive, learning to use Elementor is relatively quick, on a “who knows, does it live” basis.

4 - Inclusive

Elementor can be considered an important item in a company's digital inclusion strategy precisely because it facilitates the creation of pages with autonomy. Think about how many companies, especially smaller ones, would struggle if they relied on an expert to create a form page or an offer page. Even the business owner can successfully venture out with Elementor as a compass.

What are the advantages and disadvantages and why use Elementor WordPress?

The biggest advantage of using Elementor is its ease and that is the core idea of ​​this plugin. In addition, we can list many other benefits such as:

• It's easy to install and use compared to creating a website from scratch, using code frameworks, for example, so you can focus on the parts that interest you the most (for example, if you're a designer you can focus on the layout, if you are a blogger on content, etc.)

• Variety and compatibility of themes; there are 80 customizable elements of the free version, in addition to online and real-time editing and integration with other plugins.

• It is considered to be the safest and most up-to-date of all WordPress Page Builders.

The main disadvantages that should be analyzed before using Elementor are the following:

• If you are going to deal with sensitive data, you must have an extra layer of security and control over how this data is sent and received by the server, which a plugin essentially front-end cannot do.

• Page load time ;

• The lack of control in the code makes it inevitable that the plugin automation creates slower pages to load — a problem that can be addressed by combining specific plugins, Elementor has created an official guide to solve this problem

How to use Elementor in an Inbound Marketing Strategy

If you've come this far, you must be wondering: how can I use Elementor in my Inbound Marketing strategy? One of the most cited examples is the creation of Landing Pages. The plugin has ingredients for you to create an objective and attractive conversion page for your visitors.

But there's a catch: as the free version of Elementor doesn't allow you to integrate with marketing automation tools, you need to evaluate the cost-benefit of paying for one of the plugin's PRO options - which can weigh on the company's cash.

In this case, one of the options is to use Elementor to create special pages and hire a separate automation platform. You can count, for example, on RD Station Marketing to create and manage Landing Pages, the Leads base, and all Email Marketing.