Email marketing: what it is and how to implement it

Email Marketing: How to Write Email Professionally?

 In 1971, at a historical moment very similar to the moment of the invention of the telegraph, the young American thirtieth and programmer, Ray Tomlinson, used mailing lists to market and send the first email in history, and although he sent it to himself and then forgot even its content, it made a big change in the way people communicated.

The Hall of Fame commented on the Internet, "The email program developed by Tomlinson has brought about a complete revolution, a radical change in the way people communicate."

Since its innovation until now, despite the emergence of many means of communication and the extinction of others, email has continued to retain its place in official and unofficial correspondence, the number of email users is expected to rise in 2019 to 2.9 billion users, 149,513 emails are sent every minute, and according to statistics on the use of email for 2017, 86% of entrepreneurs prefer to use email when communicating for commercial purposes.

The fact that email retains a great place in people's communication, mailing list marketing, and relationship building is an indisputable fact, users browse email watching TV, on the way to work, during the holidays, or even during a conversation with someone else, everyone sends and receives email but have you ever wondered if you use it effectively in your work, so that it achieves the results you desire?

How write a professional mailing is not an easy task! Let us help you to do it successfully and professionally and get others to read it:

The importance of mailings for your business

Email Marketing: How to Write Email Professionally?

Professional Mailings

If you use mailing in business correspondence you give the impression that you are more professional, marketing offers, labor relations, and others are more serious when they are sent via e-mail instead of text messages or chat messages, of all the old and modern means of communication mailing lists are a prestigious means of communication preferred by professionals the most.

Effective mailings

The use of mailing lists is available to everyone, characterized by simplicity, speed, and reach everyone no matter what geographical location You can send one message to everyone, you can send many files through them, and it is easy to keep the message as a draft or in outgoing and incoming mail, and the subscription of customers facilitates the access of mailings to them.

Free mailings

One of the advantages of mailing lists is that they are free and practical, both in terms of registration and use, they can be a low-cost marketing tool if used professionally, through which you send new offers, newsletters, and latest news, and can also raise traffic to your website if you use them to send new content to readers and new products to customers.

How to write a mail message professionally

"I receive many messages," is the answer to users' answer to the question that business owners usually ask: "Why does a user unsubscribe from the mailing list?" At some point, before email messaging was popular, everyone was eager for one message to arrive whatever its source, but the situation has definitely changed with the huge amount of information and the flow of messages daily of various kinds, if you want your message to be featured and not to be unsubscribed from your mailing list, or refer your messages to the trash in the mail "Addressee" you must convince him to click and read the message, you can do it only by typing A professional mailing message. So how will you convince others to read your email?

Email Marketing: How to Write Email Professionally?

1. The subject matter of the message should be striking.

Many of the recipients of the mailing message decide whether to open the mailing message based on the subject of the message alone, the subject of the message is the key that will open the portal, and a great way to convince the recipient to read the message, the user opens the mailbox daily to find a barrage of messages, and with a slight visual scan, he can decide what messages he will see and what messages he will delete.

If the topic is not interesting, there is very little chance that the reader will be excited to see the content of the message. If the user will not receive value he will not open the message, so the subject of the message must indicate the value that the user will receive, the subject must be direct and specific and carry a personal benefit or interest to the recipient, topics that carry rare and exclusive offers, which usually arouse the reader's curiosity, those that are also urgent; that is, those that carry an offer of limited time, or those that carry an interesting story, or new news.

Many marketers also prefer to personalize the subject line of the message to attract the attention of the recipient to open and read it, the subject of the message must be concise and related to the content of the message, and carry positive words, through which you do not make false promises, the recipient through the subject of the message should feel that you sent it to him in particular, even if you have sent it to thousands of users, the subject of the message may often be better using numbers - certain lists or statistics - or through Ask the recipient a convincing question.

2. The content of the letter must be professional

When you can convince the recipient to open the message, your big task then will be to make him satisfied with reading it, not regretting opening it, usually the reader of the message also makes a quick visual scan of its content, so it must be undisturbedly short, practical, and to be short it should contain short sentences and short paragraphs.

You must be careful to put forward one topic or ask for one request in it, to avoid distracting the recipient and the complexity of the topics. The ambiguity in the message confuses the recipient, and if the content is unclear it will not respond to you, that the reader knows the purpose of the message is very vital for the message to achieve its goals.

The content of the message should relate to the recipient, avoid talking about yourself, your company, or even the products you offer, the best way for the reader to tend to continue reading the e-mail message is to carry 85% of its new content to him, useful information, and add value to his life or work, and how you can help him, the recipient will not be interested in continuing to read the message if you have devoted the bulk of it to talk about your company, but he will be interested in learning more if you tell him in the content of the message what you can offer To make his business more successful.

Basic elements that should be included in the mailing message

• Greetings: It is preferable to use nicknames next to the name of the recipient, or words that indicate respect for the recipient no matter how many times you have texted him, such as Mr. E., Dear, Mr. Etc. Opening the message with greetings and mentioning the name of the reader personalizes the message so that the recipient feels that he received the message from a human being and not a robot.

• Definition of your name: If you are texting the recipient for the first time, he does not know you, and you are supposed to write a brief sentence in which you tell him who you are and why you wrote to him before redundant in listing the rest of the details.

• Draw attention: If you attach documents to the letter, turn their attention to it.

• Tell them what they want: Tell them what they're required to do or what they should do when they receive your message (options that help them send you feedback).

• End the message: End the message with a closing greeting, classic or unconventional.

• Use the signature: You must include sufficient contact information to enable the recipient to reach you by more than one means.

Tips to make it easier for you to market through email lists

email lists are one of the good marketing methods through which to provide news of your blog, site, and latest creations, so paying attention to them is an important factor to get good sales on your site, but some wrong behaviors in using these lists may alienate customers, which ultimately leads to unsubscribe from your mailing list.

With the right marketing strategies, your sales will double as your customers become more responsive to messages, here are these tips you should keep in mind to make a successful marketing plan via mailing lists.

1. Do not be automated

Many startups and individuals deal with mailing lists with the concept of "sales", which leads to writing letters to customers that do not add any value to them, but everything that the reader of the letter will understand is "You are just a number with your response will increase sales", in business everyone wants to increase his sales and profits, but few achieve this goal.

Learning from successful models of entrepreneurship and marketing, only those who care about people will prove to be in the bloated online market, I hope you know how your customer feels when he reads some "sales" style messages that end up in the trash.

When developing your marketing plan via mailing lists, focus on what you will add to customers, the real value that the reader will receive after opening your message, and send the message to a friendly person, after which everything will go well.

Email Marketing: How to Write Email Professionally?

2. Do not be annoying

Inboxes are already full do not increase them with your message to end between dozens of daily messages that are not read, attention to timings and the number of messages are important criteria that must be calculated, you can use some data that your customer recorded as his date of birth, and exploit those times in innovative ways such as sending him an appreciation gift on this date which will make the customer feel special.

Good marketing campaigns make sure not to disturb customers with a barrage of messages, otherwise, your messages will turn to spam, determine the goal that you want from your marketing plan and determine the rate at which these messages are sent weekly or monthly.

3. Use a good title and appropriate words

Use the appropriate words in the title of the message, make the title concise, and express the good reason for reading the message, do not use the words of offers in abundance such as (new - amazing - lose - click to get - congratulations - get it now - take the opportunity - save - subscribe - ...), so that the system does not consider them spam.

The title is the first words that the reader of the letter will see, through which you can encourage him to read it or to delete it, choose strong words that focus on the value that the customer will gain from reading your message.

4. What do you want from the customer?

Do you want him to download free content, showcase your new products and services, update your site, the key to making it easy and shortening the way, and write an interesting letter at the end of which the reader knows what to do?

5. The right message for the right person

Surely you don't buy email lists and you don't get them in bad ways like collecting them from forums and sites as this is the fastest recipe for the failure of your advertising campaign and for classifying your site as annoying and that your messages are in the spam folder. You have to create a motivational form in which you collect emails from their owners who are really interested in the services of your site and then comes the role of classification.

When developing your plan to target your customers, be sure to categorize them into categories through the form information that users have filled, everyone is different from the other, assuming that you have a site for writing and blogging, you will find that some customers prefer to read articles, others prefer to read long books, depending on the categories of customers that you have developed your plan and do not send the same message to different categories.

6. Sharing feature

By placing the Share button you'll take advantage of the feature to post your message, expanding your campaign to a larger segment of customers by sharing your message with their friends. Before that, determine whether you need them or not, as you may target customers only with your offers, to reward them for choosing to use your services or sign up with you.

7. Simple design

Good design will make the process of noticing important parts easy for the reader, which encourages him more to make his decision to respond to the purpose of the message, choose the colors and images appropriate to the content of the message, and preferably not use flash images that have become traces of the last century and rely on simple designs and calm colors and dilute the images and the size of the message to withstand quickly when your work.

Things to Consider When Writing Mailings

• Don't write a letter or respond to a message if you're angry, or frustrated, the recipient can't see you reading the message, but they can feel your mental state when they read it.

• If you're going to send mail to influential people, know that they usually like to browse the mail early in the morning or late at night, so open those times to send it.

• Use polite language, urging users to take action; presumably, you are trying to convince others of something in the message, and to get people to be convinced or to react positively you should use polite language such as: (please, please, hope, etc.).

• Avoid writing mailings with an impersonal name or a vague name as this reduces the chances of the recipient reading it, preferably the professional e-mail sent from the company's mail.

• If you are sending a mailing message from Company Mail, the message must be consistent with the Company's voice and values.

• Avoid negative statements that can alienate the recipient, make them feel resentful or those that show your lack of self-confidence such as: "I apologize for bothering you, I think that... etc.).

• Before you click "Send," review the message many times, and avoid making linguistic mistakes, or typing in different colors and fonts unless required.

• If you don't receive an immediate response, avoid urgency, and give the recipient a more flexible period to read the message and reply to you, you can then resend another confirmation message to remind the recipient.

• To use mailing lists effectively in marketing, be sure to integrate email marketing with automation, which is the system of automatically sending mailings to subscribers when those messages meet certain criteria that require them to be sent.

Marketing through mailing lists is an important marketing tool if you make good use of it and at the same time one of the things that may offend your product if you misuse it and the decision in the end you have.