Landing page: How Can Profit $1000 From Landing Pages
Companies can succeed in selling, only by trying to influence potential consumers and convert them into actual patrons of the company.
This requires the use of some of the tools that help implement this, and one of the most important tools for this is the Landing Page.
So how do you create an effective landing page?
What is the landing page?
Landing Page is a page on your website, the main goal of which is to generate potential clients for your project.
Different from the rest of your site's pages, it has a simple form that allows you to get information from the visitor, in return for your benefit.
This interest is specified in the ad format of the landing page, as this motivates the client to access the page.
The landing page is different from the home page or the rest of your website in general, but it contains only details of the target specified from the beginning. The rest of the site's pages may contain many other components.
Companies sometimes produce landing pages as a separate page that doesn't exist as part of a website, to use them to improve client conversion rate and collect data to communicate with them.
For example, make a landing page to collect leads data.
The landing page is attached to the ad, and the data is then transferred to the buying team to communicate by phone with clients.
The main objectives of using the landing page
Use the marketing landing page to achieve different goals at your will.
The main goal is to attract people and convince them to take appropriate action.
So a welcome page can be designed for each separate marketing campaign, or use in various marketing strategies.
One of the most important uses of the landing page is:
Provide attractive content to the public (Lead Magnet) for contact information, as happens in email marketing.
Get recordings of different events.
For example, when you conduct an online seminar or training, you need a welcome page to get subscriber data.
Promoting or selling certain products or services, thereby improving the ROI rate of marketing efforts.
3 things you need to keep in mind before building an effective landing page
The effective landing morning design depends on paying care to the details well before starting the design.
Therefore, there are three main things to consider before building the welcome page:
1. What is the personality of the target buyer?
Marketing efforts are ultimately directed at the company's target customers.
Therefore, you need to understand the personality of the target consumer (Persona), design a landing page following the customer, and make him pay attention to your content, and access the landing page.
Some of the things you'll benefit from knowing about the client are:
- What marketing messages are appropriate for the customer?
- You'll know this based on an analysis of his needs, and an understanding of the pain points and problems he faces.
- What online platforms are there? You'll be able to deliver the right content to him on the right platform.
- What factors influence customer behavior? You'll benefit from this in designing offers that are compatible with these factors.
2. At what stage of the customer's journey will you post the landing page?
The landing page plays a key role in improving the conversion rate, for customers to reach the right destination for you, to perform the required action.
So, to ensure that it happens properly, you'll need to use the landing page in the right place within the customer's flight.
Therefore, attention must be paid to the design of the customer's journey, and the stages it goes through from the beginning of brand awareness to actual purchase.
While choosing the right marketing platforms to deliver marketing messages at every step of the journey.
The most famous model for this is to rely on sales suppression.
Depending on the design of the customer's flight, you will locate the landing page within the flight, thereby improving the conversion rate through it.
3. What offers will you make to the customer?
Before thinking about the benefits of creating a landing page on your part, you need to think about it for the customer.
What is the motive for him to access the landing page and record his data?
If you don't have a proper offer, a large percentage of individuals will probably ignore your welcome page.
It is therefore important to determine the appropriate offer to present to the customer, and it depends on the interests of the audience so that it is acceptable for him.
This offer varies with the different types of welcome pages you use, as you can use them to increase sales and market products, so here your customers offer discounts on products.
Or you can use it to increase your email list, offering your customers attractive content such as free e-books, or models and tools that customers use to perform certain life or practical tasks.
Steps to help you design an effective landing page
Designing a landing page is very important to achieve the purpose you plan for marketing.
Therefore, there are a set of steps that let you know how to create an effective landing page:
Step 1: Select the target from the landing page
It is important to commit to working on one specific target on the landing page.
Including many goals will add many options to the visitors, which may make them reluctant to take the action required as a result of the dispersal of choices.
So make sure you set the welcome page target in line with your marketing goal, and don't look at it as an increase in options that will benefit the visitors.
For example, if your goal is to provide a different set of e-books, to take advantage of this in getting e-mail to include them in the mailing list, it's best to put one book on the welcome page and design a page for each book.
This will attract those who are interested in this book specifically and avoid scattering visitors among different books.
At the same time, you will be able to improve your conversion rate by owning more than one landing page.
Step 2: Choose the right design
Landing page design plays a big role in attracting visitors, as once the visitors enter the page, the design will help them decide to continue on the page or leave it quickly as a result of bad design.
One of the most important front page specifications to consider in the design:
Simple design
Some seek to add a lot of details to the landing page, resulting in a lot of content that affects the visitor's focus, and makes him think about leaving the page quickly.
Therefore, it is best to focus on the simple design of the front page, which makes it easier for visitors to read all parts of the content easily.
You can access the best landing page design, by relying on easily readable Bullets, rather than writing content in a row, with interest in using visually comfortable color for the visitors, as well as easy-to-read fonts.
Remove any links within the landing page
When a visitor reaches the landing page, the main goal is to keep him doing the required action.
Therefore, focus on removing any links from the landing page, whether the navigation bar between the site pages or even the internal links of any content.
So as not to distract visitors and leave the landing page through these links so that you have lost their action.
The only links that can be added to the landing page are the page's content sharing icons on social media sites, by adding platforms that match your audience, helping you reach their friends if they share the front page.
It's important to add these icons as people know them in the logo of these platforms.
Making sure that pressing any of these icons will open in a new tab or window, and won't send your audience off the landing page, as it may make them never come back.
Use photos or videos
One of the most important specifications of the landing page is that it contains visual factors that help.
Besides the right colors and fonts, it's best to use at least one image as part of the front page.
If, for example, there's a complex idea you want to explain, instead of writing too many words, you can use a video to explain it simply.
To get the right design for your landing page, you can hire a professional web developer from a separate site, and tell him the page's specifications, to get the best design to help you achieve the desired results.
Step 3: Write a suitable headline for the front page
The address is the first thing the visitor's eye falls on as soon as it enters the front page.
So, be interested in creating an attractive landing page address that is consistent with its goal, to ensure that the visitors continue to browse, looking for the rest of the content on the page, and even the rest of the content to call the action.
Be sure to use moving words, which help you attract the reader's notice, such as free, limited period, free experience.
Also rely on numbers to attract attention, for example, 3 days at the end of the show. It's not necessary to focus on a creative title.
But the most important thing is to focus on a title that affects the visitors, agrees with the content of the ad that has reached this page, and feels the harmony between the content.
Step 4: Craft the right content for the page
The visitor probably reaches the landing page based on reading a particular ad, giving him a specific offer.
So, when visitors reach the page, it's important to clarify any useful information about the offer, such as talking about the benefits or features a person will get, not just the properties.
For example, if you sell him a tool to improve productivity and organize tasks.
Instead of writing: You'll be able to quickly follow tasks with your team. Write to him: This tool will help you track tasks with your team, thereby improving team productivity by 50%. Then explain the reasons behind it.
The potential customer is likely to distrust your words.
Therefore, it will be useful to include some of the customer certificates.
If available to you, that illustrates the opinions of some of your customers in your product, and how they have contributed to achieving their goals with the team well.
Ratings and reviews affect the public's decision to buy more than anything else, so being part of the content of the page is essential.
Step 5: Add the required spreadsheet from the customer
The goal of the previous steps is to access this step, namely, to obtain customer data through the landing page.
Therefore, it is important to deal with it properly, by being careful to request the most important data.
There is no need to request much data with no clear benefit to you.
Besides, don't put all the data as required by the visitors, just focus on the most important data for you now.
For example, if your main goal is to get an e-mail, mark the email and the person's name only as background information, and the rest of the data is classified as non-optional.
By doing so, you will ensure that you reach the primary goal of obtaining e-mail to send visitors the e-book according to their offer in the content of the ad.
You won't lose any customers who only want to share important data to get the offer.
It is also important to ensure that the visitors are reassured about the information requested on the front page, as some may be concerned about the sharing of information.
Be sure to use website insurance certificates such as SSL, leaving a message to the visitants that their data will not be shared or sold to anyone else.
Whatever data you're keen to collect from the customer, it's important to minimize the size of the spreadsheet as much as possible, by not leaving as many spaces between boxes.
This leaves the visitant with the impression that he or she is required not much, compared to the large tables he may see in some landing page designs.
It's just a psychological ploy, but it's an impressive ploy.
Step 6: Include the appropriate call for CTA action
The last step in designing the landing page is to write the call to take CTA action that is consistent with the desired target, as well as consistent with the address of the content initially used.
Avoid writing the invitation in a traditional way, such as placing a button after the data as "confirmation/Submit," and you should think about crafting the invitation in a creative way that is stimulating to the customer.
You can use words that correspond to the content of the landing page, and if you want the guests to download an e-book, the invitation can be written as follows: "Download the book now for free."
Take a look at the following image, and you'll find that calling for action contains strong phrases that encourage the guests to take action.
It's important to focus on writing landing page content in the best possible way.
Therefore, you can hire a specialized content writer from an independent website, to be responsible for implementing the landing page with the specifications you want, by setting your goals, and the required independents will implement efficiently.
5 important tips while designing a landing page
Previous steps help you build the right landing page according to your goals.
Here are some tips that make the landing page more effective and help you achieve your goals more efficiently:
1. Make the landing page compatible with your mobile phone
Some sometimes focus on the details of the landing page that will appear to the public on computers but forget to format them to become mobile compatible.
At the moment, a lot of people are doing their transactions through the phone, so the incompatibility of the landing page will make you lose some traffic and potential customers.
So, while building the landing page, make sure you do it in parallel between the computer and the mobile phone, evaluate their performance on both, and make the right adjustments so they're ready to use.
This ensures that you can attract visitors, no matter where they arrive on the landing page.
2. Test and experience the landing page to make appropriate adjustments
The landing page is associated with the user experience while browsing, as having some options somewhere within the page may attract visitors or keep them off the page.
Therefore, you need to check these details based on the actual test and experience with users.
One of the most important tests in this regard is the A/B test, which depends on changing one factor as other factors stabilize, and begins to assess the differences between the two results to see which performs better.
For example, if the welcome page is designed by placing the call button for the action in a specific position, then on another page you place the button elsewhere.
Do your marketing efforts in promoting both, and then compare which one delivers better results for you.
If you rely on continuous experience, you'll gradually reach the best landing page design, helping to improve the conversion rate to use with your customers.
Therefore, use continuous analysis of the results, to make the right decisions.
3. Create more than one landing page
One of the most important specifications of the landing page is to focus on a specific target.
Therefore, confusing goals can sometimes distract the visitor and prevent him from taking appropriate action.
At the same time, the importance of creating a landing page focuses on improving the conversion rate as well as improving the rate of return on investment, if used properly.
So, you can invest this by creating more than one landing page, depending on the different marketing purposes you're trying to achieve when creating your marketing plan.
By continuing the performance of these pages, you'll know which results you need and try to invest it better, instead of limiting it to one page, you may not easily get the desired results.
4. Improve the landing page for search engines
One of the things that help get the landing page to the largest number of people is to take care of the process of improving search engines (SIO), through which customers can find you during searches on Google or other search engines.
This includes selecting the right keywords while writing landing page content, as well as including them as part of the main title while implementing different SEO practices, which contribute to the page's higher ranking within search engines.
5. Pay attention to the content of the ad that leads to the landing page
If the landing page is designed efficiently, but the ad leading to it is not written in the right way, you won't be able to reach customers in the first place.
So you've made a useless effort on the landing page.
So take care of the content of the ad, and write it creatively and attractively to customers, affecting them and leading them to access the landing page, and follow the rest of the steps required to get the offer offered to them.
Conclusion
Finally, the landing page is one of the most important marketing tools for many companies, as a real way to increase sales and collect data from customers to post in other marketing processes.
So make sure the landing page is tailored to your audience's specifications, and take care of the performance analysis constantly, ensuring that the landing page gives you the required performance all the time.
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