Email marketing: what it is and how to implement it

How to plan your online advertising campaigns?

Many think that advertising no longer works, that it is a waste of resources, and that ads no longer work, but everything will depend on how we implement them. And in this article, I want to give you some tips that you can implement when planning your campaigns.

It is not just about focusing on the campaign itself, we must think about segmentation, the message we want to share, and our website, that place where the audience arrives. And people commonly ignore this point, and therefore they think that advertising no longer works, because they do not convert; but sometimes the fault is in the landing page that has our ad.

Optimize your website before starting with online advertising

If we want a person to enter our store, we must have it organized, everything in its place, the shelves showing what we want to highlight and the same goes for an online store.

We must optimize it to the maximum so that when people enter, they find an organized website that clearly shows what we sell and, above all, how we can help them. Let's make sure to test our website whenever we can and always listen to the opinions of visitors to guarantee a good experience.

Where should you pay more attention?

That your website loads fast, we have seconds to make people stay.
Have a properly organized menu that facilitates user searches.
Have enough contact channels for web users to choose their favorite channel to communicate with you.

Define objectives and KPIs in your online advertising campaigns

You want to create a campaign,  but do you know for what purpose? Or are you just doing it to “sell more”? Do not be fooled, when you do not have a defined objective, your strategies are not directed towards a purpose and it is difficult for them to allow you to obtain the results you expect or simply get more clients.

On the other hand, KPIs are also important and of great value to evaluate your efforts. What we cannot measure, we cannot improve. Defining those metrics that will guide your progress is ideal so as not to divert your goals.

Benefits of KPI indicators

• They allow you to monitor and know the information you need at each stage of the process.
• They help you make more accurate decisions.
• You can carry out processes much more efficiently.
• You will be able to identify the results faster, with transparency and ease of understanding.

Have a tool kit that makes the job easier

A campaign without tools to help you is like cooking without tools to help you. It could be done, but it's more complicated, time-consuming, and may not give you the same results. Here I share some options. ⬇️

1. Hello Targeting: with this tool, which we have developed at Convert More, you will be able to quickly find thousands of hidden interests on Facebook™ so that you can successfully segment your campaigns; takes full advantage of the help of the artificial intelligence it employs.
2. SEMrush: It is a paid advertising tool, but it has a free version and that is all it offers:
   • Monitor keywords.
   • It tells you the words that give you positioning and which ones do not.
   • It helps you with organic searches in SEO and SEM.
   • Allows analysis of your competitors.
   • It analyzes the organic searches of your competitors and tells you which keywords you are competing with.
3. Google Search Console: I already told you that the web is important, with this tool you can measure the performance and search traffic of your website, and also correct any problem to get people to stay on your website and not lose sales.
4. Supermetrics: is the solution to data interpretation and visualization problems. Supermetrics gathers all your metrics in one place and also makes it easy to analyze them. You can collect information from different sources and combine them to produce reports and graphs.
5. Evernote – This allows you to share notes about announcements with your team. When making a change to a listing or updating a plan, you can add notes to date each decision.

Have the right market segment for your advertising campaigns

Like the objectives of a campaign, segmentation, to be adequate, must comply with a series of elements that make it functional. Otherwise, it would just be a bunch of people with something in common.

• Measurable: It is very helpful to be able to measure the size of the segment you are targeting. Although many times it is not possible to have an exact number, it should be at least an approximate one.
• Accessible: your segment must be at an accessible level for your brand, you cannot reach a segment that is in a channel where you cannot afford to be. Make sure it is accessible to your brand.
• Substantial: your segment must be profitable, that is, you can recover your investment.
• Actionable: you can create a campaign that generates the effect you want your audience to achieve.