Email marketing: what it is and how to implement it

The best ADS to inspire you and create your own

Today we are going to analyze some of the best ads that we have seen between last year and what has happened in this one. Not for you to copy, but for you to be inspired by the best. 

Because you should know that inspiration is one of the most powerful tools for mapping out an omnichannel strategy and converting like a PRO.

Many clients ask me for help and the first stumbling block we find is that they focus on a social network; not because their ideal client is there, but because it is where they feel most comfortable. 

Ads or organic traffic?

If you have potential clients in several networks, you should not see it as an "expense" to grow in that sense and approach the networks where you do not have a presence; Sometimes it will even be necessary to find a copywriter, a proofreader and a designer to produce a strong content plan, and create a community in all possible spaces. 

At this point, we are referring to organic traffic, which will bring many potential customers to your landing pages, but beware, this will happen if you provide valuable content and are not just focused on selling.

Omnichannel is the only valid strategy at present. It is an investment, first, because people do not have an account in a single network, this is highly unlikely and you should take advantage of it. And second, because with a small investment, you can earn a lot of money. 

Now, if you want us to talk about ads, you must start by segmenting your audience, to create perfect ads for your audience. Do not be one of those businesses that show their ads to anyone, because you will be losing your money. 

Plus, we can now access AI-powered tools like Hello Targeting that do the hard work for you. That is, they take you to the hidden interests of people, and you will not waste time finding those who are really interested in your products or services. 

But if you have already segmented and what you are looking for is an inspiration to create impactful ads, stay to read and analyze these ads that simply broke paradigms and rose above the trends, to do outstanding marketing. 

The best ads ever

The first thing you should consider is to offer a pleasant and unique experience for your client. Because if you insist only on selling your products, you will simply bore them. People want to share values with the companies they deal with, and this doesn't just depend on you selling what they need. 

If you manage to have a place in the hearts of people with truly memorable ads, believe that they will buy from you when they see your product in a shop window or in the supermarket. Or they will come to you if you are in the service field and they have a need associated with what you do.

Because the ads help us to be at the top of mind of the possible client. I mean, why do you think big companies spend millions of dollars to be among the Super-Bowl ads? To stay in people's minds and conversations, so that more people get to know them and each other, and find buyers. 

Do you want to make your ads work?

It's not just about inspiration, having great ads, and boosting your organic traffic. I understand that it is difficult to stay on top of the updates and logic that govern the field of ads. 

So many people simply give up on their desire to have an ad strategy. And they indulge in the promote button on Instagram, or simply sell on their posts. And that's why they stop making more money. 

As you know, I think that education is the solution, so we have created 3 FREE classes where you will learn about the new advertising policies, the correct way to segment, the formula we use in our copywriting, and much more. 

If you want to learn, the appointment is from Monday, June 27, 2022, at 1:00 pm (Miami time).

Memes in Spotify ads

Memes are an incredible trend to generate connections with the audience. Nothing in the world is equal to putting ourselves in the client's place and expressing their feelings, especially if it is through music. 

Spotify lists represent moods, and that is why they have become so popular among users of this platform. To work, to sleep, to exercise, Spotify has lists for everything and everyone. What are they looking for? That we are all day in the app.

And I think they do. 

Spotify's meme campaign just reads our minds, with memes. And the most beautiful thing about the campaign: it is omnichannel! 

IKEA ads + Pinterest

Some experiences cannot be strictly classified as ads because the truth is that they offer a lifestyle, not a specific product or service. 

In this sense, the company of Swedish origin, Ikea, created an alliance with Pinterest to make a questionnaire, conducted by Yuri, its artificial intelligence agent, and result in different boards with ideas to decorate, according to the answers and interests.

Obviously, the objects that appear in those images are sold in their stores, but nowhere is that the emphasis. Look: 

If you want to take the Ikea Reconations + Pinterest quiz, click here.

Dove-style ads 

One company that is ranked among the best for speaking to your audience is Dove. They sell personal hygiene products, however, if you look carefully you will realize that they are actually selling self-love, self-care, and acceptance. 

In many of their campaigns, they address the fact that women should look good (according to a specific canon of beauty), driven by society, conventional advertising, or trends. 

But what is the background? That looking good sometimes feeds insecurities, instead of self-love. So, after making their Real Beauty ad famous, employing models of all sizes, races, and looks, they made an ad called Reverse Selfie. 

In this video, we can observe the ritual of a young girl taking a selfie. And you will ask yourself, what is curious about this? Well, she is in reverse, so we see how she really is the young woman without makeup or the multiple filters that she applies to look like another person. 

Adobe + Billie Eilish + fan art = Perfect Ads

Partnerships between brands and celebrities are a successful formula (always), and Adobe got Billie Eilish to participate in their campaign for Adobe Creative Cloud. But not only does it offer a product, but it also invites users to play with the singer's photographs and for the best art to be published in various media or public spaces. 

Adobe opted to launch its product with the support of the star, it also offers the whole world to pay attention to the best designs of the participants in the experience; as well as they can win a trip to an Eilish concert, or cash prizes for the top ten fan arts. 

As you can see, it's not just about selling; here we talk about the client being part of the product promotion, living a unique experience -such as a trip and a concert-, and demonstrating what can be achieved using Adobe Creative Cloud, which is the main objective. 

Ads of Duolingo with Dua Lippa 

Ahhhh the influencers… We all sigh with an ad that includes an influencer or a celebrity that attracts many customers to our brands. And what if we managed to have both? Well, Duolingo, the app and school to learn languages, launched into this adventure, but it's not what you think. Really.

For starters, they didn't pay an influencer and Dua Lippa millions. So how did they land one of today's biggest pop singers in their ad? Well, look, it's complicated. 

First, they opened a TikTok account targeting centennials, who are their ideal customers, who want to learn multiple languages and expand their job skills. Then, they relaunched the image of their mascot, the owl Duo, and allied it to their namesake Dua Lippa, but, in a cardboard cutout. Not in person!

And this worked wonders for them. They say that conversions increased thanks to this idea.

Cool Ads by CPB

The London agency CPB launched the Imagine campaign, around International Women's Day, to break gender prejudices. With a fairly simple design, the agency focused on the strength of the message they wanted to convey. 

And they did this motivated by knowing that 39% of primary school children (in the United Kingdom) think that mothers should take care of babies and do housework, while fathers should go to work... 

So they are not selling a product, but an idea. And that idea (great, by the way) is that it doesn't matter your gender: you can do what you want. So what does the campaign do? It takes you into the realm of imagination and questioning your own prejudices in that exercise. 

“Imagine someone in a board meeting”, “Imagine a CEO”, “Imagine someone crying in an office”, and then, they ask you: “is it a woman?”. To reflect!

Pepsi being Pepsi in ads

We know of the eternal rivalry between Pepsi and Coca-Cola. It is not a secret that they fight for the same clients and that they have been at it for years. It is no longer about price, taste, much less design. Now, the battle is for the association of the product with a ritual. 

Within the framework of World Hamburger Day, Pepsi relied on surveys, whose responses affirm that its drink goes better with hamburgers and for this, it uses -partially- the characters (mascots) of Burger King, McDonald's,, and Wendy's, in addition to the characteristic wrappers of its hamburgers.

Oh, and they also claim that Pepsi goes better with pizza too. Can you believe the audacity of the brand? But you know what? They are modifying the ritual of buying and eating fast food and for sure, they take some clients from the competition, because of that wink.