Email marketing: what it is and how to implement it

Inbound Marketing

We've been hearing a lot lately about the term Inbound, its use in business, and its link to marketing and sales through the term Inbound Marketing.

It is one of the most important tools for the marketer and employer also to have the basics of understanding it well.

In this article, you will learn about everything about Inbound Marketing and how to use it to develop and continue to succeed in your business.

If you are looking for ways to attract and retain new customers in the long run, we recommend that you read the article carefully and with great focus to get the best result and useful information for you, we would like to help you achieve this goal.

What does inbound mean?

The term Inbound means anything that moves inward or is contained from another direction. It is important to understand this because this idea can be easily applied to online marketing such as potential customers who are heading towards a platform or product.

Although it may seem simple, internal marketing strategies have many details and need to be studied and conscious.

So what does Inbound mean in the business world? It is defined as the way your Campaign grows by building meaningful and lasting relationships with consumers (customers) and potential customers.

In our time... The age of the technology revolution revolves around new technology that combines ideas, communications, and products demanded by the consumer or customer.

Now customers control the formation of the market and all the information is at their fingertips, yet in the past, it was not like this, the Internet did not exist and the information was not readily available.

In the past, only companies that have a budget for advertising in newspapers and radio and television stations have had an advantage.

It was more difficult for small businesses... that had little chance of competing against large brands that had already proven their presence in the trading world.

But now, with the increasing use of the Internet and the nature of consumers becoming constantly available through the Internet, it is difficult to ignore the Internet as a powerful marketing force.

This has led to the need to develop a new method, hence the creation of new thoughts and terms commensurate with the present time, which is inbound marketing internal marketing.

It was drafted by Brian Halligan, founder, and CEO of Hubspot.

To understand more about internal marketing or Inbound Marketing... Complete the article and learn how your business or company can easily succeed.

What does inbound marketing mean?

Inbound Marketing is one of the newly released marketing methodologies with the digital revolution and current progress, whose strategy is in line with the new reality.

The term Inbound when combined with marketing means helping people by providing useful information and what the customer is always looking for, and then the customer himself turns to you to complete the journey of receiving your full services.

To define Inbound Marketing in the official sense: The way you bring customers to your business or company on their own, through meaningful content where the consumer finds benefit during their journey with you, and the customer always feels that you seek to serve him and offer his interest on anything and that his success is important to you.

This is the method that companies use to get the right customers. One of its most important advantages is that it does not cause harm or inconvenience to the consumer or the customer as do the traditional unwanted methods, which publish to the consumer information that is useless or unwilling and is put to it.

But Inbound Marketing seeks to display the information that the consumer or customer is already looking for and provides solutions to its problems.

It's all about building a reliable relationship between the customer and the business or company. This can be achieved through good content and valuable information that consumers are looking for.

Inbound Marketing is used as a way to grow your Campaign by building meaningful and lasting relationships with consumers and potential customers, and it's about advancing these people and enabling them to achieve their goals at any stage in their journey with you.

Why? Because when your customers succeed, so do you.

We can learn what the customer is going through during the purchase or service request, which are three stages and are called 'Buyer's journey' and consist of:

• Awareness stage: Where the buyer discovers that he has a problem or need but has not yet identified it.

• Consideration Stage: The buyer clearly understands its problem and is looking for solutions.

• Decision Stage: The buyer has decided on the solution and is ready to buy.

Your role as a company owner or domain is to know how you can deal with the customer within three stages so that it eventually reaches the request for service from you and not your competitors.

Now let's move on to address the three most effective marketing strategies at Inbound Marketing.

Inbound Marketing Strategies: 3 Best Marketing Strategies

Inbound Marketing is one of the basics and best ways to market and spread value through useful information to customers in the right way and at the right time.

To achieve this, three marketing strategies are relied upon when dealing with your Campaign, each stage depicting what the customer and marketing team are going through as well, illustrating the customer's details, as well as what the marketing team must do at each stage.

1. Inbound Marketing Strategies: Attracting Strategy

Attracting the right people with valuable content and conversations makes you a trusted consultant or source they want to interact with.

To do this and reach your audience, start by creating and publishing valuable content — such as articles, presentations, and also using social media marketing to spread interest.

The content should include guides on how to use your products, information on how to solve customer issues, as well as customer testimonials or opinions, and details about promotions and Ads discounts.

You can attract audiences more with internal optimization, improve all this content with the SEO strategy (by using target keyword).

For example, you should target keywords and specific phrases related to your products or services, to help and submit customer requests, and you should work to present your site in an attractive and easy-to-use template, solve any problems, and work to speed up the site.

These steps will allow your content and information to appear primarily on the front page of search engine results for people looking for this information, also known as your target audience or the right customers for your business.

It is worth mentioning here that you not only have to talk directly about your products or services, and you don't have to talk only about the direct aspects associated with your business, but you have to talk about the side things that matter to your target business even if they are somewhat far from your product or service.

Example: Hootsuite month is a site that offers a one-place social media page management service that gives you the ability to schedule publications, but if you look at its blog you'll find a lot of topics that talk about marketing in general, and marketing through social media sites in particular.

They don't just take up the social media management feature from one place and focus on it, but they talk about marketing in general, they talk about how to publish right, how to interact with social media followers, and how to create professional videos... etc


The bottom line here is: Inbound Marketing solves issues facing the target audience and delivers high-quality content, whether directly linked to the service or product, or indirectly linked.

2. Inbound Marketing Strategies: Engaging Strategy

It means providing insight and solutions that are in line with potential customers' problems and goals so that they are more likely to buy from you.

When using Inbound Strategy to share your audience, make sure you communicate and deal with potential and new customers in a way that makes them want to build strong and long-term relationships with you.

You provide information with solutions and useful to them, through engaging with them, and sharing with their access to the best solution for the problems they face, and therefore want to buy your services or deal with you because you benefit them.

Engaging also includes how to handle and manage incoming sales calls.

You should focus on how customer service representatives handle calls from people interested in your services, as well as making sure you always sell the solution instead of selling the product.

You don't market the product directly, but it's implicit as a perfect solution for the customer, and this can be provided through the use of Email Marketing.

Also, follow up on potential Leads Flow, customers, as this ensures that all trades end up with mutually beneficial agreements for customers and your business, which means you offer value to your customers.

3. Inbound Marketing Strategies: Delighting Strategy

It means providing assistance and support to enable your customers to successfully purchase, and this strategy helps you interact with anyone with your company.

One of the most important objectives of the third and final phase is to ensure that customers are happy, satisfied, and supported for a long time after the purchase is completed.

This phase also ensures that your team members become consultants and experts who help customers at any time.

Examples of your team's third-stage utilities are the use of chat programs, thoughtful surveys, and time to help and support customers and ask them for comments in a great way.

When sharing Android software and surveys, you must be at specific times throughout the buyers' journey to make sure they are logical and appropriate.

For example, Conversational Bots may help existing customers order a new service or product they have begun to offer and want to take advantage of.

A questionnaire is then sent to them to find out their opinions and satisfaction with the service six months after customers purchase your product or service, and the results of the questionnaire are reviewed to improve and develop your service or product.

Using social media is also an important strategy in phase III, where clients can provide feedback, ask questions, or share their experience with your products or services.

You should respond to these interactions with information that helps, supports, and encourages followers, which shows that you hear them and care about them.

Finally, inbound Strategy, which focuses on customer happiness, helps, satisfies, and supports clients in any situation, whether your business benefits the customer or not.

Remember that a delighted customer becomes a defender and marketer of your services, so deal carefully with all interactions large and small.

When clients find success and share this success with you, it opens up new horizons for your Campaigns, leading to a cycle of repeated successes.

This is how your organization is always successful, which is why Inbound Marketing Strategy serves as a strong foundation for your marketing process.

The three above-mentioned marketing strategies that the consumer or customer goes through when dealing with your organization within the Flywheel of your Campaigns or what is known as the budget wheel, to successfully continue your internal marketing process.

What is an Inbound Flywheel?and how to use it?

During the recent period and due to development and marketing studies, current companies and brands have had to be their first concern is the client and continue to communicate with him to reach continued success.

So the so-called Flywheel or Budget Wheel was also created by HubSpot to illustrate what your organization can gain by dealing with customers, through which marketing activities are designed taking into account that the customer is the most important, not the sales.

The budget wheel is based on the inbound Methodology methodology, which launches what is known as the Inbound Marketing Funnel internal marketing track.

Through it, marketing, sales, and Qualified customer service staff can add strength, support, and contribution and provide support through three stages of attraction, participation, and satisfaction to customers.

All Qualified employees of your organization are also responsible for participating in the continued work of the budget wheel.

For example, in the attraction phase, marketing is best to play the biggest role by doing things like engaging and useful content creation, event publishing, and making paid ads(by Spending), Google Ads, social media ads.

The sales team can also add strength to keep moving the wheel by participating in social sales, and your customer service team can support and contribute by making it easier for existing customers to conduct their services.

Once you have enough customers, participate and satisfy them, they can keep your budget wheel going by promoting your organization, bringing new customers to you with their positive opinions about your services, and talking about you to their relatives and friends.

Over time, the budget wheel or Flywheel allows you to grow without constantly investing in customer acquisition.

Inbound Marketing Funnel uses in-house marketing to attract a large number of visitors, turn them into potential customers, and help successfully end new sales.

Use Inbound Marketing to grow your project continuously

The benefits of internal marketing speak for themselves, as internal marketing can be considered a long-term investment that doubles your company's success, as it is effective for companies in all their activities.

It is also important to keep in mind that you can achieve the following benefits from Inbound Marketing:

Your powerful useful content that puts the company as an expert in the middle of your competitors, can be profitable for years and can be done through Content Creation.

Special channels for acquiring new customers, without using payment methods, through the use of Social Media. The email Marketing program, Landing Page

Strengthening and strengthening your brand or brand image, thanks to increased organic traffic and interactions achieved, achieved through SEO (search engines optimization) as well as your presence on social Media

With the many advantages, you can bring using Inbound Marketing strategy, your Organization's Flywheel budget wheel must be constantly developed through customer opinions and success stories with you, and whether the company's goals are successfully achieved by customers, the goal of having your company must be in line with your customers' goals.

inbound marketing vs outbound marketing

In its most basic forms, outbound marketing uses push tactics while inbound marketing uses pull tactics. Hence, we can say that outbound marketing is disruptive and demands people's attention. While inbound is permissive and not as aggressive as its counterpart, as you can get, inbound is all about attracting people and communicating with them. 

Outbound marketing is looking for customers and in one-way communication, coming from brands and not from customers. A big part of inbound marketing is about creating valuable content and attracting visitors with it. 

It relies on the development of modern communication technologies such as the Internet, cell phones, and social media to attract consumers. 

Instead of sending a message to a large population, inbound marketing attracts a specific audience looking for information. Here's a graph where the two marketing models are tiptoed:

inbound marketing vs outbound marketing

We hope that all this information will be useful for organizing your ideas and learning more about Inbound Marketing and using it to reach the top of your company or business success.