As a digital marketer or business professional, standing out from the crowd has never been easier.
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
How do you surprise and delight your audience when there are six commercials just like yours, all competing for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can feel like a losing battle.
However, just as you think it's time to give up, a new trend emerges from the shadows and reminds us that creative advertising is still thriving.
But what exactly makes an advertising campaign creative? And why does creativity matter?
Let's talk about creative ads, how they can inspire your campaigns, and look at seven examples of creative ads that have made a strong – and often hilarious – impact.
What is a creative advertising and why is it important?
Creative advertising is a way of creating and distributing advertising that attracts the target audience. Successful creative ads typically do one or more of the following:
- Stand out.
- Be memorable.
- Provoke an emotional response or convey a clear message.
Consumers are constantly inundated with commercial messages and these messages are often ignored. In a social media world where commercial messaging is increasingly giving way to user-generated content, the challenge for marketers is to create ads that really stand out and let the noise through.
A creative advertising campaign connects consumers on an emotional level. It's more than just advertising - it's a whole experience that leads to increased sales and brand loyalty. The ultimate goal of creative advertising is not only to sell more products but also to make consumers think differently and change their perception of the brand.
7 creative ads to inspire you
The following creative ads are great examples of innovative and effective ways to reach your audience that will leave you wondering, “why didn’t I think of this?”
Hero post
An all-in-one social media management tool, Geropost makes it easy to track, manage and share content on social media. And the folks at Hero post know how to get creative with their ads while dealing a soft blow to their competitors.
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
This ad highlights Heropost's attractive price point in a funny meme. Everyone loves a good meme and it's a smart way to get the brand's point across.
Bumble
Even during a pandemic, dating has to go on - and Bumble is giving us a light-hearted game on that.
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
Quarantine is something we can all relate to. Being cooped up with your boyfriend, sharing sweaty takeaways, and watching Netflix… it’s romantic, right? This ad campaign reflects a good-natured approach to the changing world (and the dating landscape).
promo
Promo is a video creation platform for businesses.
And instead of using the usual “look at all our amazing features” ads, they took a slightly different approach:
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
Instagram ads showcase videos of flying cheeseburgers to showcase the platform's video-making capabilities (and make you want a cheeseburger). This is a fun way to highlight how Promo differs from the competition and show that they are willing to take risks.
Leanplum
Leanplum is an app marketing platform that helps marketers target their promotions, track engagement, and optimize user retention.
This billboard advertises Leanplum creatively, revealing as little information as possible:
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
The billboard message will not always be about the product itself. Sometimes it can be about creating a memorable brand image that people will associate with fun and emoji, as Leanplum did.
Seamless
Food delivery services are a dime a dozen these days. They all offer the same convenience and speed for a relatively similar price.
But what makes one different from the rest?
A seamless food delivery service from restaurants in New York, London, and several other major cities has found a way to stand out from the competition.
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
This ad is for true New Yorkers who will do anything to stay out of the tourist-filled Times Square frenzy.
The ads use bright, bold colors that work well together. Seamless ads have been strategically placed on subway lines to grab the attention of weary commuters. Another witty example is below:
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
kit-kat
Kit-Kat, a chocolate bar brand, made the list with this exact image taken by one of their fans:
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
The pandemic didn't kill this KitKat lover's creativity!
Sometimes the best advertising is created by the consumer. This ad is for everyone who works from home and lives up to the brand's promise of being fun and playful.
Red Bull
Another example that encourages user participation is Red Bull's #PutChannelOnIt.
The energy drink brand created a campaign that gave people the opportunity to share their creativity by taking pictures of their Red Bull with just about anything in a fun and silly way.
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| 7 Creative Ad Examples To Inspire Your Marketing Campaigns |
The campaign went viral and the #PutACanOnIt hashtag went viral on all social media. This advertisement not only brought them a lot of fame but also attracted the attention of users to the brand.
Don't sacrifice clarity for creativity
Just because an ad is creative doesn't mean it will be effective. If you miss the intended message or don't communicate it clearly, you will lose your audience. Having said that, if the goal is to increase brand awareness and you want to do it in a memorable and fun way, by all means, get creative!
To avoid getting too carried away, it's always a good idea to test your ads with a small target audience to see how they're perceived before investing your time and money into a full campaign.
Once you get them interested in your creative campaign, it doesn't stop there. Link your customers to your Unbounce landing pages to track and optimize conversions to keep them coming back for more.
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