WhatsApp Business is the largest instant messaging platform and yes, I am the CEO running your business on WhatsApp. Communicating is easier, immediately, it allows us to share audio, files, multimedia content, creates groups, reacts to messages, and a lot of other options.
 |
| How to take advantage of WhatsApp Business in your business |
But its business version is ideal for much closer communication with customers, just as if we were chatting with a friend. The audience feels cared for, and comfortable, and generates greater confidence and ease when making the purchase decision. 💸🤩
Why? Easy, who doesn't have WhatsApp downloaded on their mobile? And even on your PC. It is a platform of simple and very daily use.
- Be careful, don't force your clients to contact you there for YOUR comfort, this should be one more channel, that you use in your favor, but for the convenience of the audience.
In this article, I will teach you how to carry out a messaging strategy on WhatsApp Business so that you can close more sales and offer better service to your customers.
First things first, have you shared your contact number yet?
Users can't write to you if they don't know where to write to you. You must share your contact in the rest of your channels, and I recommend that you leave it visible, so your followers will have it at hand when they need it.
You can even add it to the links of your social networks. Your biography can be an obvious place and if they are there looking at your business account, it may be easier to go directly to WhatsApp from a link than to write down the number, save it and then write to you. Remember that providing ease to the audience is the key for them to contact us and want to start a conversation.
Some tactics for WhatsApp Business to provide better results
Everything will depend on what you want to achieve, for example: perhaps your goal is to sell, create a better community, have a "count" of your customers, and be able to send messages, coupons, and offers. But here I share some tactics that will surely work for you.
Make the most of your states
This is the best way to be in the mind of your consumer. In WhatsApp, they will have the contact, but it will not always be visible to them unless they look for it, so you must take advantage of the statuses, it is a way of telling your customers: "Hello, remember that I am here".
The best thing is that the states are not invasive. That is, your customers can decide whether to see them or not. Of course, do not exaggerate the amount, or you may run the risk that your customers will not actually want to see them.
What can you show?
- Your products and services.
- Behind the scenes of your business.
- A little of your day-to-day.
- Customer content.
- Testimonials.
Create a broadcast list
When you have important information to share, don't send one at a time, or just post to your status, send messages directly to people who might be interested.
Here you can make announcements, special discounts, news, relevant information, or whatever you want to share, until the arrival of a new product or service.
Of course, always ask before adding users to your list. They must confirm that they approve of receiving messages from your business. And do not abuse this, you do not need to send a daily message, they could ask you to remove them from this list. I recommend, at most, 3 messages a week and that they are really valuable.
Add a catalog and take advantage of it
Later I will show you how you can add it to your WhatsApp Business account. Now, why is it important to have it? People don't buy what they can't see, a catalog is that virtual showcase that you can create in your store so that potential customers are aware of everything you offer as a business.
When they enter your profile they will be able to see it easily, as well as you can share it with clients who request it or who have doubts. You save time and provide better service to your customers.
- 👉 And remember: put the price of your products or services and make sure that users do not think that what you sell is too expensive for not showing it publicly.
Tutorials you should have on hand to start using WhatsApp Business
Starting to use WhatsApp Business can be a bit challenging, although it is very similar to its version for common users, we must make some configurations so that our business is reflected in this great communication channel and allows us to show ourselves, communicate and, above all, sell. 💸
Install and configure basic information
1. Download the application: this can be done from any device in the Play Store or Apple Store. You just have to search for WhatsApp Business and download the first option that appears, in its logo, it has a capital B.
2. Verify your phone number: You can add your number and transfer data, chats, and media files from your personal account to your new business account. If you are new, you must add your number and check with a message that will arrive on your mobile.
3. Enter the basic data of your company: when verifying your number, you must add 3 basic data to identify your business, name, category, and profile image (it can be your photo, if it is a personal brand, or your brand logo, if it's commercial, make sure it's good quality and centered).
This is the easiest part, the basics, now let's move on to the other settings to provide the best service through WhatsApp Business.
Customize your WhatsApp Business account
1. The first thing is to go to “settings”. You must click on the three points that appear in the upper right corner. Or in the case of iOS, the nut at the bottom.
2. You must click on the name of your business, or the one that you have put when configuring your account, and there add more information about your business. Address of your store, if you have it, or if it is the only online list of products or services that you offer and the hours in which you are available for customer service.
3. Add, right there, other forms of contact: social networks, mail, or web.
Remember that the more information we provide to users who visit our WhatsApp profile, the more trust they will have in us, thus they will be more attracted to interact with us. 🧑💻
How to create your catalog on WhatsApp Business
A catalog on the platform is of great help. Users can enter and see not only the products you sell, but you can also add all the relevant information: a description, price, name, what it works for, and all the details that you consider highly relevant to the customer.
When we have complete product information at hand, making a decision becomes easier. Here I show you how to create your catalog.
1. Open WhatsApp Business and settings just like in the previous tutorial.
2. Select “Catalogue” and then “Add product or service”.
3. The first thing you can do is add an image, either from your gallery or take a photo directly at that moment.
4. Then add name and description. At the same time, you can enter the price, a link, and a code to track the items in your inventory. This will be very useful for users.
5. Save and ready, you will see in your catalog (it will appear in your profile), the products that you add, with this same procedure you can add the products or services that you want.
How to set up instant messaging
Instant messaging, automated messages and immediate responses for me are essential in a business, and even more so if the same platform allows us to add them and make good use of them. We have 3 types of messages that we can configure in our WhatsApp Business account.
Here you will know how to configure them and what each one works for. ⬇️
1. Open the app and settings.
2. Then you must select the option you want to configure among the three options that I mentioned WhatsApp Business offers us: absence, welcome or quick responses.
3. In Hours you can choose between these options: always send, custom hours, and outside business hours.
4. Under recipients, you have these options: everyone, not in the address book, except to, send to only.
Regarding the message options that I mentioned, let me tell you more about each one. 👇✅
- away message
It is important to define a customer service schedule, we cannot be 24 hours answering messages. But, we also can't ignore the customer who needs help or an answer.
Absence messages allow us to give a response to the client, indicating that at that time we cannot attend, but during our working hours we will gladly answer all your questions, doubts, or observations.
- Welcome message
Welcome to my business! This message can be the beginning of a relationship and make the recipient feel part of the brand, without even having bought it previously. Be very kind, informative, and receptive, I leave you an example:
- "Hello! A pleasure to greet. Welcome to Convert More. This is Vilma, tell me your name so I can give you better service.
- I am here to help you transform your business in the area you need, tell me how I can help you, I have all the willingness to do it!”
- quick messages
These are very helpful, especially when you receive the same question many times: prices, payment methods, delivery service, etc. With this option, you can write down those questions and therefore, the answers that you want to share with the user.
Comments
Post a Comment