Email marketing: what it is and how to implement it

Affiliate Marketing: 5 Tips for Success as an Affiliate Marketer

 What is affiliate marketing?

Affiliate marketing is one of the digital marketing initiatives already widely used at home and abroad, which began to spread widely when CDNOW started through the Buy web program in 1994, long before Amazon and eBay appeared. From a company's point of view, it can be said that marketing is a method of promoting their products through external bloggers or social media influencers and paying commissions according to the sales results.

 From a company's point of view, affiliate marketing is a marketing method that has great merit in that it may not increase direct recruitment even though it can strengthen product promotion. From the point of view of affiliate marketers, affiliate marketing is an attractive source of revenue in that it can generate profits through work that suits their circumstances, anytime, anywhere without initial investment.

In order for affiliate marketing to be established, first, a company that promotes products to sell and an affiliate marketer who plays a role in helping the company promote through their blogs or social media are needed. Theoretically, if there are only two participants, affiliate marketing can be established, but in the real affiliate marketing industry, various affiliate marketing campaigns between companies and affiliate marketers are affiliated with companies so that they can easily find each other and easily check and settle each other's performance. There are affiliate marketing agencies that connect and help marketers.

Affiliate Marketing Reward System

In affiliate marketing, the way companies reward affiliate marketers is basically CPA. CPA is an abbreviation of Cost per Action, and as the saying goes, compensation is generated when a company that wants to use affiliate marketing induces a specific action of the consumer as pre-determined by the affiliate marketer. CPA of affiliate marketing mainly includes CPC, CPP, CPI, and CPS.

• CPC (Cost per click) – Rewards are generated when a potential customer clicks on a link to your company's advertising ranking page after reading an affiliate marketer's post. Relatively low rewards are given. It is known that it costs between 10 and 200 won per visit.

• CPP (Cost per play) – A concept similar to CPC, rewards occur when a video is successfully induced rather than a simple visit.

• CPI (Cost per install) – A type of CPA that recognizes mobile app installation as a performance. Compensation is fixed for one installation.

• CPS (Cost per sales) – Compensation occurs when a customer purchases a product and generates sales. In Korea, Coupang's affiliate program takes this method.

Media power (trust) of affiliate marketers is the key

The core of the working principle of affiliate marketing is, of course, compensation based on sales performance. However, the occurrence of sales is primarily due to the exposure and reliability of the information provided by affiliate marketers to potential customers. Even if an affiliate marketer introduces a variety of products, if the affiliate marketer's blog or social media page cannot be exposed to potential customers, compensation cannot be generated.

 So, if you want to become a successful affiliate marketer, you must first increase the number of people who visit your blog or social media and earn a decent level of trust from them. For this, affiliate marketers must have the ability to publish good information. Simply put, you need to have the ability to write good writing and writing that will help potential customers. This is why affiliate marketers are also called publishers in other words.

5 Tips for Success as an Affiliate Marketer

Affiliate Marketing: 5 Tips for Success as an Affiliate Marketer

Think of your audience, not your advertisers:

 A key principle for affiliate marketing to work successfully is the assurance of value, or trust, of the sender of the content providing it. In order to increase the sales performance of the product, if the affiliate marketer tells a story they do not know well, or stimulates the desire to purchase rather than useful information to potential buyers, and makes them buy a product that they will regret immediately after purchase, this will never be a good result in the mid-to-long-term.

Focus on the conversion rate rather than the size of the commission:

 Affiliate programs with a large amount of compensation for generating sales may catch your eye. However, if the conversion rate is low, the amount provided to you will inevitably be lower. Rather, even with a seemingly mediocre reward ratio, focusing on areas with high conversion rates or where you can increase conversion rates with your own know-how generally yields better results.

Identify your visitors' needs in advance to meet them:

 it's not a short-term game. You have to think from a long-term perspective. Affiliate marketing is ultimately successful only when many people visit my blog. You will never be successful if you only post articles related to affiliate programs every time. In line with the needs of customers who usually visit their site, they must constantly provide the information they want to know to gain trust. To this end, it is important to go one step further with keyword research for the field in which you are writing and conduct intent research to check which topics are focused on consumer needs.

Consistency is more important than great writing:

 of course, quality is important to content. However, if you are unable to update at least once or twice a week in pursuit of quality, you are disqualified as an affiliate marketer. Only when information is sent out regularly will existing visitors have a reason to continue to visit the site. In order to maintain a high evaluation of Google's content while maintaining continuous traffic, it is necessary to focus on steadily accumulating content beyond the effort to write a good article. In addition, it is necessary to consider the publication of a regular newsletter, etc. in order to induce steady visits to your content.

Let's utilize Google and Naver SEO (search engine optimization):

 The KPI that is gathered for the success of affiliate marketers is the amount of

organic traffic flowing into their content. In order to set aside competition and attract more potential customers than other blogs, affiliate marketers should understand the characteristics of search engines well and perform search engine optimization accordingly. If you are familiar with Google SEO or Naver SEO, you can effectively outperform other affiliate marketers who rely solely on advertisements to generate traffic. It is not an exaggeration to say that if you have this ability, your success as an affiliate marketer is guaranteed by more than 50%.