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Amazon A10 Algorithm and Search Engine Optimization Strategy

 Amazon Search Engine Optimization and A10 Algorithm

In North America alone, over two million sellers compete fiercely on Amazon. Typically, about 70% of consumers only see the first page of search results and make a purchase decision on that page. In order to survive the competition in the world's largest Amazon, your main strategy should be to optimize for the Amazon search engine and appear on the first page of search results.

Amazon, which has been running the A9 algorithm for the past two years to fuel this competition and nurture innovative new sellers, has realized that buyers want to see beyond what sellers are promoting, and with its latest update, the A10, a greater focus on buyers. Adjusted to provide search results tailored to.

Although the Google search engine and algorithm are in line with the algorithm in that it shows the most relevant and high-quality content on the first page of search results, the Amazon algorithm focuses on the 'shopping experience. Where Google focuses on loading speed or content reliability, Amazon focuses on conversion rates and sales metrics. Let's dig deep into Amazon's algorithms.

Learn about the old A9

Justice

A9 is a search engine algorithm developed by Amazon to support the product search function. AI-based A9 quickly reads data in the market and exposes the most relevant and best products on the first page of search results. The first principle is Relevancy. In order to be exposed to the top, Product Listing Optimization must be done, and the created listing must show high relevance to the search terms of real users.

Amazon algorithms generate structured data from information obtained through product listings to enhance category searches. For example, if you want to purchase a purple Android smartphone with 256 GB capacity, you can combine the three product characteristics of 256GB capacity/purple / Android, respectively, to provide individual consumer customized search results.

Amazon algorithms learn and evolve on their own through user search patterns, allowing them to deliver more important information to searchers.

What is Product Listing Optimization?

Amazon's product listings or product pages provide all information about that product. By including images, product videos, descriptions, reviews from other customers who have purchased, etc., detailing and optimizing your product listings as much as possible will help drive traffic and increase conversion rates.

A9 Ranking Factors

The ranking factors of the existing A9 algorithm are:

• ◾ Parent-Child Products: It's a good idea to label products with multiple options (eg multiple colors) at once. Presenting multiple color options, such as black, white, etc., on a 256GB purple smartphone product page will allow searchers to browse through the multiple options and stay on that product page longer. The longer the stay, the higher the probability of purchase.

• ◾ Text-Match Relevance: Use suitable keywords or consumer search patterns that are highly “relevant” to keywords, descriptions, or items in product descriptions.

• ◾ Sales Velocity & History: The higher the seller's sales history and amount, the higher the sales volume, and the higher the rating. Amazon's algorithm looks at a seller's past sales history and, in a word, "performs" sellers highly.

• ◾ Stock Availability: For products that are out of stock, it may adversely affect the ranking. If the item you want to buy is not out of stock, the customer experience will suffer, right? Check stock status.

• ◾ Pricing: You should set a reasonable price. Excessively low prices or large-scale discounts may be rather suspicious.

• ◾ Fulfillment by Amazon (FBA): The Fulfillment-by-Amazon (FBA) program allows sellers to stock products in warehouses that are geographically close. Satisfying these factors positively affects Amazon's rankings.

• ◾ Advertising: You can speed up sales through advertising.

• ◾ Customer Reviews: Positive ratings and reviews help increase your Amazon rankings.

• ◾ Use high-resolution images: Use high-quality product images that are clear and catch the attention of consumers. It has a good impact on product page flow and conversion rates.

• ◾Amazon A+ Content: Created by satisfying listing-related elements, including product images, product names, product descriptions, features, ratings, and reviews.

• ◾It is important to be clear about the brand and manufacturer and specific category in your listing.

What's the update on the A10?

Compared to the A9, the updated Amazon A10 algorithm focuses more heavily on the relevance of a buyer's search and search results. If A9 showed a product with high profitability, A10 concentrates on generating more accurate search results even if profitability is low.

• ◾ Amazon pay-per-click (PPC) campaigns will remain, but not as important as they used to be. (Note: PPC stands for pay-per-click and is an internet marketing model in which advertisers pay for each click on an ad. Each time an ad is clicked and a visitor is sent to your website, it is sent to search engines. You will have to pay a small fee).

• ◾Seller Authority: Seller metrics like feedback score, how long you've been selling on Amazon, and how well you handle refunded products are influential. Having a large amount of samsam or having a large number of positive reviews is positively rated for the A10 algorithm.

• ◾ Impressions: The higher the number of views on Amazon and partner sites, the higher the A10 algorithm ranks your product pages.

• ◾ CTR (Clickthrough Rate): Clickthrough rate (CTR) is the number of times an ad was clicked divided by the number of times it was posted. It is important to obtain a high CTR. can.

• ◾ Promotions: Sellers also seek to increase sales through promotions. However, as mentioned earlier, the new A10 algorithm focuses on the buyer's position and exposes optimized results for search terms rather than suggesting profitable products. With the A10 update, promotions can also negatively affect rankings. Think carefully about your promotional plans.

• ◾ Internal Sales: The A10 will give your page a good ranking only when the sales that occur inside the Amazon platform are high, such as in the 'Frequently Bought Together section of each product page.

• ◾ High Conversion: The number of conversions divided by the total number of ad interactions with confirmed conversion links in the same period. = 5%). A high conversion rate is also important.

• ◾ Off-Site Sales: Increasing external flow to Amazon product listings is far more effective than the first PPC campaigns that appeared. Add Amazon links to other platforms such as websites, blogs, and social media.

 

Once you have carefully checked the factors that influence Amazon search engine rankings, you need to strategize how to optimize them.

Amazon A10 Algorithm Optimization Strategy

• ◾Create robust product listings that are optimized for your target audience. Use effective, high-quality photos to describe the purpose or function of your product. High-profile photos increase CTR.

• ◾Include relevant keywords while making the page copy content legible and clear. Create product descriptions strategically using targeted, high-volume, search-volume keywords related to your product. Also, include as much relevant information as possible in your listing.

• ◾Promotions should be considered more as the importance of discounts and promotions has been lowered in the A10 update. Instead of discounts or promotions, it has become important to increase page ranking and receive more reviews by driving off-site traffic. Get external traffic from a variety of sources through influencers or blogs.

• ◾Offer competitive and attractive prices with good pricing policies. Excessively low prices, such as a 75% discount, can have a negative impression on consumers.

• ◾Try to get a lot of good reviews. Encourage buyers to leave good reviews. The more positive reviews, the higher the Amazon algorithm judges the product to be reliable and suitable, and the higher the exposure compared to the product with few reviews.

• ◾High Google search exposure is also important. Build a high-trust website with high organic inflow and domain authority.

conclusion

Search engines are getting smarter. Now, the familiar expressions of artificial intelligence and AI are reading our minds accurately as time goes by. Amazon, a commerce site, has previously focused on profitability in line with the identity of a sales site but is changing to focus on the mind and positions of potential buyers, and consumers.

 Which product page is best for the product the consumer wants to purchase? And if you optimize your product page for the Amazon search engine by focusing on the requirements that can be met as a reliable seller to give consumers confidence, the first page of Amazon search results will naturally follow.