Email marketing: what it is and how to implement it

Are pop-ups bad for SEO? – Configure search engine-optimized pop-ups

Are Popups Negatively Affect SEO?

Pop-up is one of the elements of on-page marketing and has various effects on the user experience. Once you have an organic flow to your page, you need to increase the conversion rate through it to attract potential customers, and effective pop-ups lead to a conversion rate of about 9-11%.

In 2018, Google decided that pop-ups or Intrusive Interstitials could disrupt the user experience, so it started giving low scores to webpages that spoil the experience with excessive pop-ups. However, not all pop-ups hurt SEO, and using them well can have a positive marketing effect. Let's talk about Pop-Up SEO, what are good and bad pop-ups, and how to use pop-ups SEO-friendly.

What are Intrusive Interstitials

To avoid it, you need to know exactly what it is, right? Intrusive interstitial ads/pop-ups, as determined by Google, are as follows:

If you hide the page content so that you can view the page content only by closing the pop-up window.

◼In case it pops up before accessing webpage content (blocks accessing the website for the first time and viewing internal content)

◼A page layout configured so that the top of the page is mistaken for an interstitial advertisement

◼In case of interfering with moving between pages or moving to the homepage

◼If the pop-up window is difficult to close or accidentally made easy to click

type of popup

Before we get into the 'non-intrusive' pop-up/interstitial strategy, let's briefly review the types of pop-ups.

Overlay Pop-ups

Overlay pop-ups are created as a single layer above the page content within the same browser. Commonly used in marketing to increase conversion rates and increase visitor engagement. It is SEO friendly and suitable for giving mobile notifications. It can be used to deliver key messages or to collect customer emails.

Are pop-ups bad for SEO? – Configure search engine-optimized pop-ups

Modal Pop-ups

Modal popups are similar to overlays but require interaction. It is used to deliver key notifications or to take a specific action, such as logging in or entering an email. It is SEO-friendly and requires certain interactions, thus increasing clicks. This is an effective way to collect emails.

Are pop-ups bad for SEO? – Configure search engine-optimized pop-ups

New Window Pop-ups

A new window pop-up is displayed in a new window other than the main browser. It is automatically blocked in Google Chrome and Firefox because it disrupts the user experience, makes it difficult to navigate within the site, and makes it difficult to close the window.

Interstitial Pop-ups

That popup obscures the content of the page content and causes the user to wait before accessing the content. It's hard to find on most of Google's top-ranked websites, and it ruins the user experience.

6 SEO-Friendly Popup Configuration Strategies

Now that you know the types of pop-ups and which ones to avoid, let's look at some effective pop-up configuration strategies.

1. Use unobtrusive interstitial ads

As I said before, Google doesn't hate all pop-ups.

For age-restricted content, age confirmation pop-ups or pop-ups for cookie usage notifications are legally required interstitials. So that popup doesn't detract from Google's page rating.

Also, pop-ups that occupy less than 15% of the screen area without scrolling, such as banners, slide-ins, inline, and tab ads, are not unreasonable as long as the window can be easily closed and are not rated as detrimental to the user experience.

2. Specify the timing and duration of the popup

If you decide to use in-page pop-ups and overlays, try making them as 'intrusive' as possible. Your best bet is to change the timing. If you display a pop-up near the end of the content, rather than as soon as the user reaches the page, it won't hurt the user's reading experience.

The duration of the pop-up is also configurable. For example, you can make a popup window close within 3 seconds if the customer takes no action. In this case, the pop-up window can provide a positive customer experience rather than a continuous and continuous.

3. Beware of interstitial ads in gray areas

Google may penalize you for the unexpected. You must check the matter thoroughly to avoid being disadvantaged. Even for language-selection pop-ups on international sites, according to Google's John Mueller, "pop-ups are pop-ups anyway," so they can lower their ratings. You should check your page performance periodically to check for factors that affect it, such as sticky sidebars, related posts, share buttons, live chat boxes, coupon pop-ups, etc.

4. Beware of Allowed Intrusive Pop-ups too

Some pop-up ads have a detrimental effect on the page experience but are not penalized by Google. For example, it is known that pop-ups when moving from a search results page (SERP) to page content are penalized, but pop-ups that occur when moving between pages on a website are not penalized. As much emphasis is placed on it, even in the case of a pop-up applied when moving between pages, care must be taken not to seriously impair the user's experience.

Also, Google's John Mueller announced that there is no penalty for pop-ups that appear when customers try to leave your website. In this case, inserting the aged indexing tag within your code will help you avoid penalties.

5. Use only in a desktop environment (specify popup by mobile or desktop environment)

Certain websites are responding to Google's penalty for advertisements that interfere with the customer experience by hiding the pop-up in the mobile environment and only displaying the pop-up to users who access it in the desktop environment.

Website platforms such as Wix or pop-up plug-ins provide an option to display pop-ups only on specific access environments or platforms. It's important to keep in mind that the prophecy must not be detrimental to the user experience!

6. Use pop-ups only from Google organic inflows (specify pop-ups by inflow path)

Another way is to apply pop-ups separately by funnel and channel. It is a method of displaying a pop-up only when it comes from a traffic source other than organic inflow through Google, or to users who move between pages within the website.

According to John Mueller, there is no penalty for pop-ups like the one above, thanks to Google's new algorithm update. The pop-ups that Google wants to filter out are those that interfere with the interaction of the search results page with the website's content, Mueller said. (If you click on the search results page to enter the page and view the content, but a pop-up appears and the text is blocked or unreadable, the user experience will be impaired, right?)

Then, John Mueller said that moving pages or closing tabs on a website you've already accessed is between you and the user, leaving Google. Of course, this strategy is not essential if you want to increase conversion rates by showing pop-ups to users coming in through organic influx.

concluding

Are Popups Bad for SEO? Did you get enough answers to

It's easy to configure pop-ups that don't penalize Google. Google's purpose is to give users the best search experience. If a large pop-up covers all of the content, or if the scroll stops even though you haven't read it yet, the visitor will feel frustrated. When you think of yourself as a user on your website, don't feel uncomfortable asking, 'Why are pop-ups bothering me?' If so, Google will also rate your website positively.