Email marketing: what it is and how to implement it

Content Writing Guide: How to write good content

Good content is an integral part of any digital marketing success story. In this article, I will try to explain what content is, what good content is, what content does, and how to write good content. In this article, we will refer to digital content simply as content.

Content and content marketing

Digital content refers to anything that exists in the form of text, images, sounds, and videos based on digital signals and contains the thoughts, feelings, information, and circumstances of a person who wants to convey a message. Because the basis of marketing communication is the delivery of a message, and the container in which this message is contained in the content, many marketing groups have emphasized content in marketing, that is, content marketing.

 As Seth Godin said, “Content marketing is the only marketing that will last, and teaching Dangxing's customers a variety of resources that make them trust you is the newest marketing in that sense.” All the marketing that's left. Teaching your customers and giving your customers the resources to believe you are the new marketing.)

Content Writing Guide: How to write good content

content marketing is the only marketing that will remain until the end, and in that sense, it is the newest marketing to deliver and teach Dangxing's customers a variety of resources that make you trust.

Why do you need content?

At the origin of the market, consumers' desires, worries, wishes, and problems exist, and companies that want to solve and satisfy them enter the market with their products and services. Until their products and services meet the consumers who want them, companies try to deliver their stories and messages to consumers. To successfully pass this process and deliver a message to consumers, good content is essential. If you have a clear understanding of the role of content in digital marketing, you can easily understand the importance of content. Good content plays a role in marketing:

• Consumers absorb all the information they need to make a purchase decision through content.

• Continuously bring in search traffic.

• Continue to bring in traffic from social media.

• Continuously increases the uplink.

• Because it has a lasting value, the value accumulates as the content accumulates.

• It indicates the knowledge or ability of the information provider and increases its credibility of it.

• Nurturing potential customers into leads by providing knowledge.

• Because sufficient knowledge is provided to users in advance, it improves satisfaction with products or services and the quality of experience.

• Facilitate the evolution from users to customers.

Creating useful content is not only the basis of SEO but also plays an important role in accelerating the inflow of traffic to the site in all directions, appealing to the capabilities of the operating company, and making promises to users. The above role is impossible to realize on a page that only posts self-proclaimed products or services.

Think of the searcher as the subject

It is always the person who sees the information that determines whether the information is useful or not. This is because the information is defined as something that changes the knowledge of the recipient. When it comes to SEO, it is the searcher who decides whether the information is useful or not. The searcher has a certain task or problem and is searching to solve it. It may be a small task that you simply want to know, or you may want the information to solve a more complex problem.

Or, it may be a process in which the searcher wants to recognize the current situation or the task from a vague question to a more specific problem through the formation of knowledge through search. It is the role of the content to support these searchers in terms of information. In other words, informative content is content that contains information that helps searchers solve their problems or problems. However, this awareness alone is still not enough.

Not useful content

Most of the products and services handled by companies have the aspect of solving users' problems in some form. For this reason, when it comes to content for problem-solving, many people think mainly of messages that recommend their products or services. But this is an illusion. It's obvious when you think of yourself as a searcher, searching for knowledge to solve a problem. This is because the messages intended for sales that you encounter at such times have the following problems.

• The value of a product or service cannot be properly evaluated before the path to problem-solving is seen.

• Exposure at that stage appears to be a mere selling point.

• Even if you see self-congratulations that say this is or that it is, it does not contribute to the formation of knowledge for the searcher's own problem-solving.

• In other words, just to cut it down and define it, the content that is beneficial and the content that is not is as follows.

• Informative content: Content that contains information that helps to solve a searcher's task or problem

• Uninformative content: Content that contains an excessive appeal of products or services handled by the company, or whose main purpose is to sell

kind of problem to be solved

In the simple case that a searcher is researching some unknown knowledge, it is possible to create content that can be said to be of some benefit just by presenting information that explains the knowledge. However, when the task or problem to be solved is more complex, simply providing knowledge is not enough. In these cases, it is helpful to understand the type of challenge or problem a person or business is facing or to specifically target the information needed to solve the problem.

• About time: I want to save effort or time. I want to do it efficiently.

• About money: I want to cut down on my expenses. I want to make more profit.

• About human relationships: I want to make human relationships smooth. I want to be popular. I want to be appreciated

• About growth or learning: I want to learn a skill. I want to do it myself.

• Health-related: I want to increase my physical strength by maintaining a healthy human body or tissue.

Most of the challenges or problems faced by searchers are roughly the same as the above, or some combination of these. Based on this, in the next step, it is necessary to extract the specific task or problem the searcher has.

Extraction of information to help solve problems

It is efficient to work in the form of answering the question of a virtual searcher in the process of extracting the material of useful content from the know-how possessed by the company. First, we select the questions that searchers may have about the field we are dealing with as follows.

• What is (unknown knowledge)?

• What is the cause of (situation)?

• What is the problem in (situation)?

• How to solve (problem)?

• What knowledge, skills, and tools are necessary for (solving)?

• What is the clear and convenient procedure for (Resolution)?

• What are the tips and precautions for (Resolution)?

A caveat here is that all searchers assume that they are solving it on their own. This is no different when actually creating content. Here's why it takes this form:

• Respecting the motive or motivation of the searcher, and focusing purely on helping them, make the searcher feel that they are genuinely providing information for themselves.

• Accordingly, we expect to win a contract and at the same time take action, such as sharing on social media.

If it is possible to satisfy the searcher in the process of providing the above-mentioned information if the searcher cannot solve the problem on his/her own and thinks that he has to borrow the power of a certain product or service, You will be more likely to choose So, if the searcher becomes a buyer, the use of the product or service will be more effective and the satisfaction will be high because he has already acquired sufficient knowledge to solve the problem. These positive user experiences are necessary for users to become customers.

Writing useful content

Even when you actually write content, you can make your work easier by following a certain order. Using the questions of the searchers picked up in the previous step as a framework, useful content is completed by adding flesh to the following information.

• Indicates the starting point or basic knowledge for analyzing the phenomenon.

• Represents a way of thinking to arrive at a solution.

• Indicate the sequence of execution and the skills and tools needed to do so.

• Indicates tips or cautions to increase certainty.

If the above content is made in a more understandable sentence format, it will be useful content for searchers. If you write pictures or videos on it or provide a natural path to your product or service somewhere on the page, it will become valuable content in every sense. In particular, there is no need to be vigilant when it comes to content creation. This is because no matter how great the information provider may have on the topic, the recipient of the information cannot judge them simply by the information provided.

Issues to consider when creating content

The procedure mentioned so far is fairly basic and easy to use, but some problems may remain depending on the company that implements it. Below are some of those solutions.

• Its know-how cannot be provided for free: that is the old rule. Most of the information on the web comes from someone else. It's just a matter of whether it's better for you or for your competitor. Let's apply the new rules.

• I am anxious about the lack of knowledge of the person in charge of content creation: A person who has sufficient knowledge or experience about the company’s products, services, or customers and can provide reliable information should be in charge. For example, if you're a small business, it's probably right for one of the executives to be in charge.

• The person with the right knowledge is sorry for the details: Web content can be modified as much as possible even after it has been published. Also, if you try to improve the quality of sentences and pictures, there is no end to it. If a certain level of quality is secured, it is recommended to open it as it is and take a style that modifies it appropriately. More important than anything else, no matter how great your company's knowledge and skills may be unless you provide information, it's not passed on to anyone. In that sense, even if there is some problem somewhere, it is necessary to provide information first.

Don't think too hard, let's stick to the essence

The content of the website is to answer the searcher's questions through search. In other words, it can be called auto-suggestion sales or consulting sales. However, to apply such a function to the site, the content that is in charge of the proposal is absolutely necessary. And the creation of content requires so much sincerity and effort that it cannot be realized in a short time, especially if it is beneficial and high-quality. However, it is also something that cannot be realized forever unless it starts at some point.

What cannot be realized in a short period is no different for other companies. By jumping ahead of others and continuing your hard work, you can reach the top that no other company can match. Now, when many companies aren't very active, this is certainly a great opportunity to make a huge difference. In general, the main purpose of using the Internet is to browse informative content. In other words, it is informative content that has the power to bring people to your website most strongly. Keep in mind that there is no web marketing without informative content, and it is important to move forward, step by step.