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| How To Write Title Tags: Optimization of title tags |
Among all the elements included in the HTML document, the search algorithm gives the greatest weight to the string written as the content of this title element. The title element literally represents the title of the document and should contain a string that most clearly shows the content of the document. Include appropriate keywords to make SEO effective.
A title in a web document is a string surrounded by <title> and </title> in HTML source code. In search engine optimization, the title is the element with the greatest weight among the elements included in the HTML document. The title is literally the title of the web document, and it should contain a string that describes the content of the document. In particular, it is important to include keywords within the string that is likely to be used by potential customers looking for web documents.
Basic knowledge about
title Title is set in title tag <title> and </title> as in the example below.
<title>A string that best describes the topic of the page</title>
Let's take a look at some examples applied to the homepages of domestic companies.
- Title example of the official product introduction page for Samsung Electronics' Galaxy S20 5g model
- <title> Samsung Galaxy S20 | S20+ | S20 Ultra 5G | Samsung Korea </title>
- Title example of LG Electronics Velvet Phone official product introduction page
- <title>LG Electronics : LG VELVET | LM-G900N | LG VELVET | Smartphone | Mobile</title>
From an SEO point of view, the key to writing a title is to concisely contain the content of the page within 50 to 60 characters in English. The reason for saying this limit on the number of characters is that the maximum length displayed in Google search results is this level.
In particular, it is necessary to consider such a character limit to prevent important content included in the title from being cut off even in mobile search results. Over the past few years, Google has changed this length slightly whenever it changes the design of its search results page. There may be changes in the future, so there is no need to take the current character limit as an absolute, but the title should be managed so that it is not as long as possible.
Before we go any further, let's see a simple way to check the length of a title on an existing page. This is a method that even pros who specialize in SEO often use, and that is to use the “LEN function” of Excel.
Careful title setting considering the theme
SEO experts take a very strategic and painstaking approach to determining the title of a page. This is because incorrectly set titles can reduce website traffic and miss business opportunities. Now, let's follow along with some examples of what SEO experts consider in their heads.
First example – <title>Nikon Digital Camera Catalog</title>
In the example above, the two words “Nikon Digital Camera” and “Catalog” are included in the title tag. Although the keyword composition in the title tag is four words, it can be seen that it consists of two words based on the intention. Within the title tag, the two words Nikon digital camera and catalog each accounted for 50% of the total. Thus, the title tag tells Google that the topic of this page is Nikon digital cameras and that it is a page with catalog-type content.
Therefore, for the search “Nikon digital camera” or “Nikon digital camera catalog”, this title can be said to be SEO advantageous. However, simply because it contains a word cannot be said to be an advantageous title for keyword searches such as “camera catalog” or “digital catalog”. This is because there is a significant difference between the intention of a person who searches “Nikon digital camera catalog” and that of a person who searches “camera catalog” or “digital catalog”.
If you're creating content that leads your audience to a catalog covering the latest and greatest digital cameras in general, rather than a “Nikon Digital Camera Catalog,” the title of this page could be:
Second example – <title>Digital Camera Catalog</title>
If you simply want to rank higher in search results in a field where competition is very weak, you can achieve some degree of performance by putting only keywords to be searched in the title tag. However, in this case, even if it is effective in the short term, competitors will soon compete for ranking through similar strategies.
In this case, most of the web pages appearing at the top of the search results have similar titles. There are various methods, but in the example of the “digital camera catalog” in the previous example, information about a time such as “latest” or “2020” or the name of a camera store with high consumer trust and recognition is displayed together with this title tag. Giving can also be a good option.
Third Example – <title>New Digital Camera Catalog – Century Camera</title>
In the example above, the words used in above example increased into four categories: “Latest”, “Digital Camera”, “Catalog”, and “Century Camera”. From the point of view of the fact that the content has become more specific and has attracted attention, it can be seen that the content has been recognized as content that responds more specifically to the intention of consumers to search.
If the target keyword simply expected to be introduced was “digital camera,” the second example is more advantageous in terms of keyword frequency, but the ultimate goal is to induce access from the search engine, It is necessary to come up with an attractive title, and from that point of view, the third example is more advantageous. Let's change our perspective here and think about the following titles.
4th example
– <title>▲▼▲ Sony, Nikon, and Canon of the hottest new/latest cameras in stock, domestic lowest price guaranteed, and there is not much left in stock. No time to hesitate. Click right now!!▼▲▼</title>
While it's common to see titles that use this kind of hype, search engine users know empirically that when they see a title with hype, it is likely, they don't actually contain useful information. From the standpoint of a consumer rather than a corporate marketer, it is understandable that such a title can lead to antipathy. Search engine users prefer titles that are rather concise and not coercive. In this sense, I think the title below, which I heard as the third example, is better made.
<title>New Digital Camera Catalog – Century Camera</title>
Let's go a step further and imagine that this webpage was bookmarked by a search user. A title that is short but contains the essence can be easily identified by looking back at what site it was on later. In terms of SEO, that is, not only ranking in search results, but also in terms of web usability or web accessibility, it is much more helpful to write a title with a concise but clear message.
Each page's title should be uniquely written
. Each page's title should be uniquely written within a single website. You should keep your website free of duplicate titles or multiple pages with very very similar titles. Since the title represents the theme given to each web page, it is necessary to clearly distinguish the themes for each page and to make them different for each page. A common mistake that occurs despite knowing these rules is setting titles with consecutive numbers, for example:
- <title> 2020 Digital Camera Catalog (No. 1) | Century Camera</title>
- <title> 2020 Digital Camera Catalog (No. 2) | Century Camera</title>
- <title> 2020 Digital Camera Catalog (No. 3) | Century Camera</title>
Such a title can be said to be a representative example without uniqueness. In the case of e-commerce sites, there are cases where it is inevitable to create web pages with similar titles of this type and with body content in almost the same content and format. In this case, it is necessary to use the Canonical tag, which is a link element, in such a way that a specific page among pages with similar titles is designated as a page with the representativeness of other similar pages.
If this is not the case, and if there are multiple web pages with the same title, ranking competition occurs between web pages with the same title in the search results, exposure becomes difficult and it is difficult to attract the attention of searchers on the search result page. . So, the title should basically be changed to match the content of each web page. If you don't, it's a good idea to merge these pages into one.
For example, even if the content of three articles written on a blog on search engine optimization can be collectively referred to as content on SEO, the title should not be type A.
<title>About SEO (Part 1) – Listening Mind Blog</title>
<title>SEO? – Listening Mind Blog</title>
As with Type B above, it is good to create different titles for each page, and if the content of each page is short, it is better to put them all together to form a single page and change the title as shown below.
The title set in this way greatly affects the ranking of search results, and it greatly affects the click-through rate by attracting search users' attention to the search result page. Also, since it is used as a title when registering as a bookmark (bookmark) if several pages are using the same title on the site, registering them in the bookmark at the same time may create a problem that makes it difficult to distinguish them. So, even more, the title should be uniquely written.
The title of the page should include the main keywords that contain the topic of the page
Put keywords that contain the topic of the page in the title, but if possible, select and include keywords with high search volume to help drive traffic. The reason it is important to include keywords is that, from the searcher's point of view, if the search result contains the searched word in the title, the search result is more likely to be clicked as the expected search result.
This policy is important in terms of increasing the ranking in search results and the click-through rate (CTR) of searchers. And although it should not be abused, the most essential word among the words included in the title may be used repeatedly about two times. In the above example, it can be said that there is no problem with using it twice in the sense that SEO is the word that should receive the most attention among several words included in the title.
Do not put unnecessary spaces or commas in the title.
to influence or emphasize the click-through rate (CTR) on the search result page You may want to insert a symbol or space for this. However, these may result in weakening the theme that the title should emphasize, or the part after the comma may be cut off from the search result page. This is a point that needs attention.
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