Email marketing: what it is and how to implement it

Why Your Content Marketing Fails: 7 mistakes made in content marketing

 Content marketing is one of the effective marketing methods to drive high conversion rates with natural traffic without incurring advertising costs. In the last article, we looked at the definition, effectiveness, and success stories of content marketing. However, not all content marketing is successful. In this article, we are going to look at the mistakes that lead to content marketing failure and talk about solutions.

7 mistakes made in content marketing

1. Select a topic that is not based on data

When writing blog posts, many companies select topics as 'feeling' or 'brainstorming' rather than based on data. Selecting a topic in this way is likely to lead to overall content marketing failure because there is no data to support that customers are interested.

When building your content strategy, it's paramount to use your data to understand what problems your customers are trying to solve. Analyze competitor's content on search engine results pages to analyze what questions customers are asking and what content is driving the market. Compared to competitors' content, we can expect high ROI when we publish content by strategically analyzing which topics we can write on better.

2. Not clearly defining your target audience

The cornerstone of content marketing is answering your audience's questions. Because the content you put in the effort is useless unless your readers want to consume it. If you don't clearly define your target audience and publish content that they don't need, you can lose prospects as well as existing ones.

 In addition, in order to pursue the brand image that a company desires, clear targeting is essential. Businesses can clearly define their target audience through activities such as conducting customer surveys or conducting interviews.

3. Does not consider SEO (Search Engine Optimization)

When publishing content, if you consider SEO factors, you can maximize the effect of content marketing. However, if you publish without considering SEO factors, the ranking of search engines will drop, making it difficult to expect a natural inflow. Learn more about search engine optimization by referring to the 'SEO (Search Engine Optimization) Complete Guide'.

 This article provides an overall guide to understanding search engine optimization sequentially, showing the definition and diagnosis of search engine optimization, Google search engine optimization as well as international SEO and SEO success stories.

4. You don't know what type of content your customers want

Blogs are a typical type used in content marketing. It's important to explore the different types of content formats to provide your customers with the information they want in the right type.

You need to think strategically about what type of content is best for each topic, and you also need to analyze what type of content your target audience prefers. You can reach more readers by providing different types of content, including videos, infographics, podcasts, and slides. Also, if you create high-quality, reusable content, you can increase your ROI by changing the type of content and uploading it to a different channel.

5. Not checking the performance of your content marketing

Taking the time to market your content and not review its performance is one of the biggest mistakes. If you're seeing better-than-expected results by checking your marketing performance, you can scale your strategy. You can also revise your strategy to see which topics are more valuable than the published content if you're not getting the results you expect.

 Since the information that customers want is constantly changing, it is an essential element of content marketing to continuously monitor and improve the response of published content.

6. Does not take user-generated content (UGC) into account

User Generated Content means any content created by a user. This includes blog posts as well as all types of content, including photos, videos, and reviews.

A Reevoo study found that 70% of people trust the image of consumers who are similar to them rather than the image generated by the brand. By taking this user-generated content into account, businesses can discover opportunities to increase consumer confidence. Using social media channels like Instagram, Facebook, and Twitter is also one way to promote user-generated content.

7. Not Considering Call To Action (CTA)

If you look at the definition of content marketing, it says that you should provide information that might be of interest to your customers rather than directly promoting your brand's products or services. However, if the brand's products or services are excluded altogether, the ultimate goal is not to drive profitable customer behavior. CTAs should be considered for reading and for reacting to readers in on-demand media.

If you publish content that answers your customers' questions, guide your readers to another page on your site when they finish reading or include a clear CTA that you can sign up for with a mailing service, you can attract leads. CTAs can be embedded within content or presented as a pop-up.

Conclusion

So far, we have identified some common mistakes when conducting content marketing. In order for a content marketing strategy that requires a lot of long-term effort not to fail, it is necessary to consciously check for frequent mistakes. Even if you don't repeat the 7 mistakes listed above, you will be able to grow into a great content marketer.