According to one statistic cited by HubSpot, the first marketing email was sent to promote a brand in 1978. and the brand recorded sales of $13 million as a result of customer interaction with this marketing message immediately.
Then the development of consideration and interest in email as one of the most important marketing channels used in the world of email marketing to this day. and even with the emergence of the power of marketing through social media platforms.
Email marketing occupies a huge position and importance and is one of the most effective ways to achieve many important business goals for any brand. and if you are a researcher and interested in how professional email marketing ?!
You will have to master email marketing as one of the skills and success factors needed in email marketing.
The concept of email marketing is intended to use different email sites to send advertising and promotional messages about brands and their products and services. and as the marketing field has evolved. the use of emails has evolved from a promotional tool to find that email marketing strategy or plan contributes to several important business objectives such as:
Email marketing is not limited to sending random emails without study or analysis. so there are many steps and strategies to be implemented to make the most of email and use it as an effective tool in promoting. selling, and generating revenue and profits. but let's first learn about the types and basic concepts of emails.
The types of emails vary between many different concepts and objectives where each business has its industry and has its marketing and business objectives from other projects and business activities even if it is in the same field or industry.
So we find many and varied goals of email marketing messages. and below we will view the most prominent and most prominent types of emails used in marketing campaigns and what their use objectives are.
One of the most popular and popular types of emails used are transaction messages or transactions and we will show below some of the types of welcome and confirmation messages.
These messages are one of the most open and click-rate messages of any kind because the customer is already waiting for them and wants to identify the brand they just subscribed to.
This type of email is very different from marketing emails. as it is not intended to be direct marketing or promotional at all. but all its purpose is to provide the new customer with the necessary information or communicate with him automatically and automatically after any events or interactions he has participated in through a website or mobile app.
One of the most popular types of transaction emails is:
1- Email Marketing: Welcome Email.
Welcome emails are one of the most important marketing and transaction messages to be well taken care of. as they are how you can make a first impression of your brand to these subscribers.
The concept of email marketing is intended to use different email sites to send advertising and promotional messages about brands and their products and services. and as the marketing field has evolved. the use of emails has evolved from a promotional tool to find that email marketing strategy or plan contributes to several important business objectives such as:
- Build a strong and real connection with customers.
- Increase sales rate.
- Increase conversion rates.
- Gain an effective and permanent audience.
- Share the latest updates and brand news.
- Promoting the list of new products and services.
- Learn about customer reviews, previews, and opinions.
Email marketing is not limited to sending random emails without study or analysis. so there are many steps and strategies to be implemented to make the most of email and use it as an effective tool in promoting. selling, and generating revenue and profits. but let's first learn about the types and basic concepts of emails.
What types of emails?!
The types of emails vary between many different concepts and objectives where each business has its industry and has its marketing and business objectives from other projects and business activities even if it is in the same field or industry.
So we find many and varied goals of email marketing messages. and below we will view the most prominent and most prominent types of emails used in marketing campaigns and what their use objectives are.
First: Transactional Email transaction messages.
One of the most popular and popular types of emails used are transaction messages or transactions and we will show below some of the types of welcome and confirmation messages.
These messages are one of the most open and click-rate messages of any kind because the customer is already waiting for them and wants to identify the brand they just subscribed to.
This type of email is very different from marketing emails. as it is not intended to be direct marketing or promotional at all. but all its purpose is to provide the new customer with the necessary information or communicate with him automatically and automatically after any events or interactions he has participated in through a website or mobile app.
One of the most popular types of transaction emails is:
1- Email Marketing: Welcome Email.
Welcome emails are one of the most important marketing and transaction messages to be well taken care of. as they are how you can make a first impression of your brand to these subscribers.
so you should be careful to send some information about your business so that the customer can gain full knowledge and knowledge of what your brand has to offer.
After leaving this information and previous experience about your business and succeeding in making a distinctive and successful initial impression and footprint.
After leaving this information and previous experience about your business and succeeding in making a distinctive and successful initial impression and footprint.
it will now be easy to push this potential customer to a new stage of purchasing and becoming qualified and willing to interact and purchase the products or services your brand offers.
A welcome email is sent as soon as the subscriber registers through your online store. raising its click and opening rate as the subscriber is initially curious about everything about your website or store.
As shown in the previous image, this is a welcome message from MailChimp that he automatically sent us as soon as an account was registered via the site.
2- Email Marketing: Confirmation Email.
Almost every day, we receive messages of this kind. which confirm any step or order you have made through a website or online store. for example, when registering for a site to take advantage of one of its services, or when purchasing a product from an online store.
A welcome email is sent as soon as the subscriber registers through your online store. raising its click and opening rate as the subscriber is initially curious about everything about your website or store.
As shown in the previous image, this is a welcome message from MailChimp that he automatically sent us as soon as an account was registered via the site.
2- Email Marketing: Confirmation Email.
Almost every day, we receive messages of this kind. which confirm any step or order you have made through a website or online store. for example, when registering for a site to take advantage of one of its services, or when purchasing a product from an online store.
This message is specifically prepared and sent to confirm the customer's action to provide them with a sense of security and reassurance towards the action they have done online and that they are dealing with a credible and professional entity or brand.
3- Email Marketing: Feedback Request Email.
Whether you are providing a product or service. providing a better consumer experience is the goal of any brand that seeks success, progress. and excellence among its customers.
Making sure to know customer feedback, reviews. and evaluations are the most important factors that help you achieve more success by knowing and improving the positives and also identifying the negatives and obstacles to address and overcome.
This type of message will help you achieve this. by sending poll request messages and comments from your current customers you will recognize the pros and cons and enhance the customer's sense of importance and discrimination and that his opinion is constructive, effective, and important for your business.
4- Email Marketing: Alerts Email.
This type of email enhances the customer's sense of security, that he is a special customer. and what he does is followed and monitored, i.e. that the brand we are dealing with will find it when a problem occurs or when an inquiry is needed.
This type of message will help you achieve this. by sending poll request messages and comments from your current customers you will recognize the pros and cons and enhance the customer's sense of importance and discrimination and that his opinion is constructive, effective, and important for your business.
4- Email Marketing: Alerts Email.
This type of email enhances the customer's sense of security, that he is a special customer. and what he does is followed and monitored, i.e. that the brand we are dealing with will find it when a problem occurs or when an inquiry is needed.
These messages are specifically responsible for alert notifications for certain customer account actions such as, changing your password or phone number. trying to sign in from another account or device, entering payment data or using payment data at purchase, and so on.
Expert advice? Don't lose sight of making sure that all interactive emails are suitable for mobile phone users
Second: Informational Emails.
Media messages vary from many types and forms of emails. and the choice of any of these types depends on the purpose of sending the message and the target audience segment as well. which we will learn more about in detail below.
1- Email Marketing : Newsletter Emails.
One of the most effective ways to communicate with your customers is newsletters. by sending and providing the latest news and information about your brand and its products or services on a weekly or monthly basis and sharing this information with your consumer customers will enhance their powerful communication and connection with the business identity of your business.
But these messages are not only intended to share the latest news and information but can be used as a powerful strategy and plans to implement many other business objectives such as increasing sales. raising brand awareness. or increasing more traffic for the online store or website.
So before using these messages, the intended target must be determined and started to be configured and prepared on this basis. which types of content will be included through them, and what CTA action your customers would like to take towards your store or website.
Expert advice? Make sure you highlight an icon or make cta from the rest of the mail text in color and select differently to attract customer attention
2. Email Marketing: Digest Email.
One of the latest types of emails that have been used as part of recent email marketing strategies is that they are orderly, flexible, and effective. and their content is a compilation of more than one message over a specified period, such as a collection of news or a list of some products recently added to the store.
As shown in the previous image, quora send its user customers a combined email with more than one news, more than one opinion. and an answer to a question from a user via the site.
3. Email Marketing: Promotional Email.
We also mentioned that email is one of the most important marketing and promotional channels for brands, i.e. it is one of the most promotional methods used in marketing and promotional campaigns, especially on holidays, events, and public events.
So it's common for promotional messages to be one of the most important types of email marketing messages. and your email box must contain a promotional message from a new brand, in any public holiday or buying season promotional messages are the most successful means of achieving sales and effective deployment during this period.
In the previous photo, we also present an example of The Xbandcart platform and how it uses Black Friday or Black Friday to promote discounts and offers for owning an online store selling products and services online.
4. Email Marketing: Announcement Emails.
This type of message is sent when the brand produces a new product, service, software, or the desire to advertise an important. the event that will be shared by your customers and allows you to do so professionally and succeed in sending the desired marketing message.
These messages must of course ensure cta is as clear as a form to register for the new course or transfer to the store to buy the new product.
These messages are a great opportunity to advertise discount coupons and promo codes to your customers to use when interacting and making a purchase from your store, as shown in the previous photo. an example of a market.com store telling customers via ad emails about starting winter shopping discounts and offers.
Expert advice? Be clear about the benefits to them from this ad and how they can make the most of it.
5. Email Marketing: Sponsorship Emails Funded Emails.
This is one of the marketing strategies that need money to earn a new segment of your target customers, so if you're improving and growing your business. reaching and magnet a new and different audience. and gaining a new potential customer segment, this choice will be the best.
But of course, you first have to take steps to activate the funded or paid advertising strategy of identifying the target audience segment with its age, nationality. and demographic characteristics before launching the ad, and the cost of this type of ad is appropriate and limited as you can pay for PPC, i.e. pay money when everyone interacts with the ad.
6- Email Marketing: Event Invitation Emails.
Organizing events or conferences takes a lot of money, and you may eventually find few participants. So you can note about it through Event Invitation emails and show subscribers what will happen. the people who will be at the event, the benefits to them from attending, etc.
Users receive a lot of messages every day, and there is not much time to read all of this, you have to save them time to quickly wipe the message with their eyes and find what they are looking for.
so focus on writing the information in a large and clear font. do not forget to support your message with pictures because it can shorten a lot for readers to know the place and the date and a lot of details instead of reading texts.
As previously pictured, this is one of the e-mails of the Xbandcart platform, we send it to our merchant customers to attend the seminars, dates. and online courses that we hold weekly, and we were keen to write a precise and clear text for the customer to understand through what will be used and obtained when he attends this meeting. with details of the date, date, and speaker of the meeting. and the CTA was clear and prominent to click the customer through it and register his presence for the meeting.
Expert advice? Design images within the mail message with quality that suits the good visibility of all user devices and make sure they are attention-catching and high-resolution
The numbers and statistics we draw from an important result or something are the definitive evidence to prove its success or failure in the first place. so we cannot overlook the latest and most important statistics on any topic we review through our blog.
Because email is one of the most important marketing channels and no business can ignore its exploitation as a valuable tool and strategy when marketing the products or services it provides. you must first look at these statistics and numbers and identify them in detail and learn how much benefit your brand can make from the email marketing strategy, and here are the most important statistics.
Email user numbers:
Numbers increase click and open email rates:
Numbers about brands and email:
Other email numbers:
Expert advice? If you want a quick idea to create your email list, give them some free value for leaving them to their email address. for example, offering e-books, reports, or online courses.
As mentioned earlier, activating and following the strategy of email marketing professionally and effectively must take into account the provision of some elements necessary for success such as activating the tools and automation of modern e-commerce.
As previously pictured, this is one of the e-mails of the Xbandcart platform, we send it to our merchant customers to attend the seminars, dates. and online courses that we hold weekly, and we were keen to write a precise and clear text for the customer to understand through what will be used and obtained when he attends this meeting. with details of the date, date, and speaker of the meeting. and the CTA was clear and prominent to click the customer through it and register his presence for the meeting.
Expert advice? Design images within the mail message with quality that suits the good visibility of all user devices and make sure they are attention-catching and high-resolution
Important figures and statistics on email marketing.
The numbers and statistics we draw from an important result or something are the definitive evidence to prove its success or failure in the first place. so we cannot overlook the latest and most important statistics on any topic we review through our blog.
Because email is one of the most important marketing channels and no business can ignore its exploitation as a valuable tool and strategy when marketing the products or services it provides. you must first look at these statistics and numbers and identify them in detail and learn how much benefit your brand can make from the email marketing strategy, and here are the most important statistics.
Email user numbers:
- The number of email users represents about 3.9 billion worldwide by 2019, and this figure is expected to increase to 4.3 billion in 2023.
- 92% of all adults online use and scan their emails daily.
- Sixty-one% is the average number of email users out of the total number of Internet users.
- During 2019, more than 293 billion emails were sent and received daily, a very large rate of daily emails. and this rate continues to grow and increase and is expected to rise to 347 billion messages per day in 2022.
Numbers increase click and open email rates:
- $42 is the expected rate of return for every $1 spent on an email marketing campaign. according to a 2019 DMA statistic.
- 82% is the opening rate of welcome emails, according to GetResponse.
- The use of visual content in emails increases the click rate to 96% compared to emails that are free of any visual content.
- 69% is the rate of increase in orders after sending 3 emails instead of one message. for customers who added items to the shopping basket and then left the site or store without taking any action. so emails here are one of the most effective ways to increase revenue and earn customers again to finish more purchases.
- Click rates increase by up to 300% when you add videos from your brand's email content.
- 47% more click rate for B2B email campaigns than B2C email campaigns.
- The use of emoji in emails increased opening and customer interaction rates by 775% from 2015 to 2016.
Numbers about brands and email:
- Email ranks third among the ranking of marketing channels and platforms used by marketers by up to 87% and we find that social media platforms ranked first with 91% and second place was for the company's website or blog by 89%.
- As of 2018, 81% of all SMEs relied mainly on email as a key marketing tool for customer acquisition.
- As a result of a survey of a segment of consumers. 49% of consumers want to receive a weekly promotional email about their favorite brand.
- 86% of business owners and traders prefer to use email when communicating for professional reasons.
- 59% of B2B companies and brands report that email is the most important and effective marketing channel for them in generating revenue.
- Welcome e-mails increase revenue to up to 320%.
- 73% of all new millennials consider email to be the preferred marketing channel for business communication with brands.
- The conversion rate to your store or in-house promotion is 65% higher than the total number of customers who have opened email via mobile phone.
- 49% of the total number of companies and brands that use email as a marketing tool use a modern email automation tool.
Other email numbers:
- According to some statistics, using terms such as donate or pay in an email address leads to a decrease in the opening rate of messages by up to 50% or more.
- Also in the United States of America, more than 105 billion e-mails are sent daily and this figure will increase to 246 billion in 2022.
- 50% of the rate of e-mails read is read via a mobile phone, and 23% of these users will reopen these e-mails via the computer.
- 42% of e-mails are deleted because they are inappropriate and improved to appear via mobile phone.
- Revenue is recorded at a rate of 320% more for automated messages than for non-automated -e-mails.
- 77% of all B2B companies use e-mails to send newsletters as part of their brand's content marketing strategy.
- E-mails sent specifically in the customer's name in subject increase the opening rate by 26%. which brings us to the following statistics.
- 47% of customers receiving e-mails opened them based on the mail address and the first line in the message.
- 59% is the number of subscriptions canceled by subscribers as a result of annoyingly sending a large number of e-mails(spam) forcing them to opt-out and continue.
- Forty-three% is the unsubscribe rate as a result of the customer discovering that e-mails are not related to his or her interest.
Expert advice? If you want a quick idea to create your email list, give them some free value for leaving them to their email address. for example, offering e-books, reports, or online courses.
How to activate MailChimp's MailChimp tool with your online store.
As mentioned earlier, activating and following the strategy of email marketing professionally and effectively must take into account the provision of some elements necessary for success such as activating the tools and automation of modern e-commerce.
which are electronic tools and services and mechanisms that accomplish tasks better and provide you as an electronic store owner with a more successful. easier and smarter e-commerce experience, and provide the customer with a better and easier shopping experience by enjoying the advantages of these tools.
One of the most popular and important of these tools is MailChimp. which performs best for email marketing campaigns and provides the necessary reports, statistics. and insights for each business owner to have the improvement and growth of their business and performance.
Through Expandcart, the middle east's largest e-commerce platform. we provide the latest tools, applications, and services through your online store for free to take advantage of and all its special features to experience better management and marketing and achieve the highest professional success rates.
And if you're one of our valued customers, we'll get to know each other.
Step to activate MailChimp from your online store's control panel to start your email marketing campaign and succeed in the marketing and business achievements of your store and brand.
1- The first step is to access your store's dashboard and after choosing the app and service icon will show you the list of contents. search through the search box on the "Mel Ship" app after determining the appearance of the contents of the "Marketing" list in particular.
2- After clicking on the installation icon will show you a confirmation message for you to integrate and end the step of activating the integration.
3. you'll see some of the features you'll enjoy when activating the integration between your store and MailChimp's Mailchimp tool to launch more successful email marketing campaigns, and after reading them click Subscribe Now to finish the rest of the subscription steps.
One of the most popular and important of these tools is MailChimp. which performs best for email marketing campaigns and provides the necessary reports, statistics. and insights for each business owner to have the improvement and growth of their business and performance.
Through Expandcart, the middle east's largest e-commerce platform. we provide the latest tools, applications, and services through your online store for free to take advantage of and all its special features to experience better management and marketing and achieve the highest professional success rates.
And if you're one of our valued customers, we'll get to know each other.
Step to activate MailChimp from your online store's control panel to start your email marketing campaign and succeed in the marketing and business achievements of your store and brand.
1- The first step is to access your store's dashboard and after choosing the app and service icon will show you the list of contents. search through the search box on the "Mel Ship" app after determining the appearance of the contents of the "Marketing" list in particular.
2- After clicking on the installation icon will show you a confirmation message for you to integrate and end the step of activating the integration.
3. you'll see some of the features you'll enjoy when activating the integration between your store and MailChimp's Mailchimp tool to launch more successful email marketing campaigns, and after reading them click Subscribe Now to finish the rest of the subscription steps.
4- You will now be transferred to the official website of MailChimp to finish the rest of the integration and activation procedures. the most important of which is the beginning of recording data and creating your account so click on Sign Up Free.
5- Fill in your contact details to complete the registration process and subscribe to MailChimp.
6. He will send you a confirmation message via your email or email, you must go to the link and confirm it.
7- After completing the registration data and confirmation. you will be offered options to subscribe to the site and take advantage of its multiple features. choose the right one for your brand, business, and financial budget.
8. Start recording some other data about your account via MailChimp.
9- You are still in the process of recording your data and your business.
10- The site here asks a question about your business activity. which is whether you have a list of some email addresses for your customers or not?!. When you choose the first answer. you will be asked for an approximate number of addresses.
11. If you don't have your customers' email addresses. you'll be asked to help them get these addresses by creating a Landing page or by launching an ad campaign.
12. Now you've finished data recording steps and own your account via MailChimp.
5- Fill in your contact details to complete the registration process and subscribe to MailChimp.
6. He will send you a confirmation message via your email or email, you must go to the link and confirm it.
7- After completing the registration data and confirmation. you will be offered options to subscribe to the site and take advantage of its multiple features. choose the right one for your brand, business, and financial budget.
8. Start recording some other data about your account via MailChimp.
9- You are still in the process of recording your data and your business.
10- The site here asks a question about your business activity. which is whether you have a list of some email addresses for your customers or not?!. When you choose the first answer. you will be asked for an approximate number of addresses.
11. If you don't have your customers' email addresses. you'll be asked to help them get these addresses by creating a Landing page or by launching an ad campaign.
12. Now you've finished data recording steps and own your account via MailChimp.
You can choose from what you want to do, and because we're talking here about creating email marketing campaigns. we'll choose the Email icon and click on it to go to the next page.
13- The site offers you some forms and designs to configure your brand email and send it to your customers, check them first and then choose the most suitable for you, we chose here a design that fits an advertising message
14. After choosing our design, you will now move on to the logo, logo. and content lift step of the email and with the steps, you will find it very easy.
15. Or if you don't want to take the previous steps, you can choose a ready-made design or template such as the templates shown in the picture.
16. After you create your brand's email campaign. your control panel will appear like this and you can choose to merge and post the campaign via your business's social media platforms such as Facebook, Twitter, or Instagram
With the same previous control panel. you can control and take many steps such as selecting the target group, managing campaigns, and many other marketing tasks.
Whatever your business area, you'll find your customers using email. especially with the huge number of products or services that Statista has told us that there are more than 3.5 billion users today for emails around the world.
13- The site offers you some forms and designs to configure your brand email and send it to your customers, check them first and then choose the most suitable for you, we chose here a design that fits an advertising message
14. After choosing our design, you will now move on to the logo, logo. and content lift step of the email and with the steps, you will find it very easy.
15. Or if you don't want to take the previous steps, you can choose a ready-made design or template such as the templates shown in the picture.
16. After you create your brand's email campaign. your control panel will appear like this and you can choose to merge and post the campaign via your business's social media platforms such as Facebook, Twitter, or Instagram
With the same previous control panel. you can control and take many steps such as selecting the target group, managing campaigns, and many other marketing tasks.
The bottom line
Whatever your business area, you'll find your customers using email. especially with the huge number of products or services that Statista has told us that there are more than 3.5 billion users today for emails around the world.
So regardless of your brand area, business size, and products or services. email marketing will be one of the most important marketing channels that help you achieve a lot of business goals and achieve the best way to communicate with Your customers is cheaper.
Because marketing, in general, is going through many stages of development, improvement, and growth. there have to be many different and diverse email marketing strategies to suit all business activities and areas. as well as identify many types of these messages to vary depending on the marketing goal to be sent to customers.
In addition, this development and improvement include the email marketing campaign in particular. where we find many of today's modern automated marketing automation tools that are easily activated to make the most of email and use it as an effective marketing tool when marketing. branding, and product And services offering to its customers.
This was precisely the theme and purpose of today's article on our blog. where we introduced the latest and most prominent modern tool of these tools, the MailChimp website tool, and how it can help you launch the best and smartest email marketing campaign and take advantage of reduced time and effort and enjoy a better. smarter and easier communication experience with your customers.
During the article, we also mentioned and presented the integration of The Xbandcart platform as the most important e-commerce platform in the Middle East with the MailChimp website tool and how our customers can do more than simple and easy with their control panel.
Because marketing, in general, is going through many stages of development, improvement, and growth. there have to be many different and diverse email marketing strategies to suit all business activities and areas. as well as identify many types of these messages to vary depending on the marketing goal to be sent to customers.
In addition, this development and improvement include the email marketing campaign in particular. where we find many of today's modern automated marketing automation tools that are easily activated to make the most of email and use it as an effective marketing tool when marketing. branding, and product And services offering to its customers.
This was precisely the theme and purpose of today's article on our blog. where we introduced the latest and most prominent modern tool of these tools, the MailChimp website tool, and how it can help you launch the best and smartest email marketing campaign and take advantage of reduced time and effort and enjoy a better. smarter and easier communication experience with your customers.
During the article, we also mentioned and presented the integration of The Xbandcart platform as the most important e-commerce platform in the Middle East with the MailChimp website tool and how our customers can do more than simple and easy with their control panel.
whether via MailChimp or through their store control panel via the Express cart platform so that all customers now have full knowledge of the steps needed to start launching the email marketing campaign. for their brand.
Have you ever created an email marketing campaign and are you using any of the modern tools and applications?!.
Have you ever created an email marketing campaign and are you using any of the modern tools and applications?!.
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