Marketing is also known as content: a way to attract public attention, strengthen business identity, and connect with the right audience, by posting and promoting attractive content on advertiser media.
Content marketing is focused on providing the useful information that customers are looking for, and nowadays online marketing and marketing content writing have become indispensable.
To ensure that your product reaches all categories, content marketing provides an important way to introduce your activities to gain more customers and visitors, and in our article today we will present you with a comprehensive guide to the content marketing plan.
Those of us who don't want or wonder how to write marketing content that attracts a lot of audiences. what's the use of marketing content, what its forms, objectives, principles, and how to make successful marketing content.
Here we should note the important rule of 80/20, which must be applied within the content marketing strategies, i.e. 80% of the content of your site should be useful to the visitor and address his problems free of charge. And 20% of promotional content is geared towards purchasing a service or product.
What is Content Marketing content marketing?
Content Marketing is a type of marketing that involves creating and sharing material online (e.g. videos, blogs, and text sharing on social media).
which does not explicitly or directly promote the brand but aims to provide content that benefits the public and motivates them to take care of their products or services.
The Content Marketing Institute defines it as a strategic marketing approach, focused on creating and disseminating valuable and relevant content, consistently, to attract and maintain a clearly defined audience, ultimately driving procurement decisions.
Instead of marketing directly to your products or services, you provide useful and relevant content to customers and potential customers, to help them solve their problems. Content marketing is used by major brands such as P&G, Microsoft, Cisco Systems, and John Deere. And many others.
Properties of good marketing content
1. Accessible and valuable
Make sure before publishing content that it is easy to understand and accessible to your target audience, using terms that suit their scientific or community level.
Content must carry value for customers' lives, seek to educate them, find solutions to their problems, and change their lives better.
2. Be shareable
Before making any content you should ask yourself whether this content is shared, will the audience interact with it. if you add a question or a survey will they respond to it?
Interaction creates a strong relationship between you and your audience and the more content is accessible to the audience, the more willing the audience is to interact with it.
Also make sure it's suitable for followers to trade and share with their friends, make sure you include the "Share" option on the blog and other platforms.
3. It must be relevant to your products
It's very appropriate that the content you post is relevant to your services or products because it will help you show how experienced you are in your field if.
for example, sell products to mothers, the content you publish is supposed to include tips and information on motherhood and childhood. Encourages them to decide on the product.
Ultimately, the purpose of the content is for the public to benefit and to decide on the service or product you offer, and to go beyond content consumption only by becoming a visitor to a customer.
4. Make content marketing unique
Although marketers touch on the same ideas a lot or try to solve the same customer problems, they try to devise other ways that are different from the rest.
The content you offer must be unique and distinguish you from the rest of your competitors, unique content that shows how unique your company, products, or services are.
Content should not be publicly or directly promoted to your services or products, remember that the content is specifically designed to benefit the customer and not to sell anything directly.
5. In time
Many marketers use evergreen content, but some content works at a time that doesn't work at a time, or in one season and doesn't work in another season.
you can write an article about the dangers of driving in the snow, and publishing it in winter on snow days will make more sense than publishing the article in summer.
6. Be high quality and draw attention
Providing attractive and high-quality content that shows your interest, experience, and efficiency in the business, and increases customer and investor confidence in you.
One of the most important features of good content is to be able to draw the public's attention to a long pause, especially in an age of flow of information, images, and content of all kinds.
What is the importance of content marketing?
- Effective content helps build relationships, gain customer loyalty and trust and attract potential customers.
- Customer confidence will turn into feedback (purchase decision) and referrals, thereby raising sales and profits.
- Saves marketing costs, because choosing and focusing on some kind of marketing with less expensive content (e.g., blogging) will save you a lot of marketing expenses.
- It helps keep users more on-site (that's what search engines prefer), so your content reaches more visitors and a customer-turned-audience.
- Contributes to educating others by spreading knowledge, information, and values widely among the public.
- Content builds a good reputation for brands, the more unique and useful the content the brand offers, the more you gain the respect of customers and competitors.
- Enhances your position as a market expert in your field, helping you achieve many of your goals.
Types of content marketing
Many believe that publishing written content - articles in particular - is content marketing, but in fact, content marketing is a lot of genres.
blogging
One of the most powerful and relatively low-cost content marketing types, companies employ content writers to write diverse and different articles, on product-related topics, that benefit consumers, answer questions they ask, and provide solutions to the problems they face that, as usual, have to do with the product or service the company will provide.
Companies compete through articles to take the lead in search engines, and some companies offer reviews of their products and provide customer explanations of how they can be used as articles or reviews.
Groove, an e-mail customer service tool, has earned only millions of dollars in profits by using a single marketing channel, "Marketing written content." After the company was nearing completion and their marketing efforts failed to record user visits or sell products.
and after two months of research and speaking to experts, the team decided to start using content marketing specifically to focus on the blog and provide valuable articles to customers. with the company recording revenues in the first months of $500,000 per month, grove marketing expert Lynn Markidan says, "they almost built the company thanks to the code."
Infographic
Visual representation of information or data helps simplify a complex topic, or to bring to life a boring subject, designed to transform information, statistics, or data into a visually attractive graph.
Infographic has become one of the most attractive types of marketing because it contains simplified drawings, images, and information that lightly provide readers with the time and effort to understand the subject.
Video
One of the most popular types of content marketing, videos are designed for 2-5 minutes, on specific topics, video topics are usually drawn from articles, follower questions.
the content of other texts, videos are uploaded to the company's website, or various social networks such as YouTube, Facebook, Twitter. Video involvement in marketing campaigns has spread widely from large, medium, or small companies.
Research and studies
It is one of the most reliable types of content marketing among customers. everyone trusts numbers and statistics so sharing the company's efforts in searching and obtaining information is one of the most important reasons for customers' confidence in the brand, doing research in your field, and sharing it with customers proves your professionalism and professionalism.
E-books
One of the most valuable types of content marketing, companies are looking for questions that concern customers, offering solutions by launching an e-book that is available for free download or for mailing list subscription.
which gives more credibility to your business, enhances customer confidence in you, and enhances your market position as an expert, if you want to create long-lasting and customer-shared content you should know why and how e-books are used to market your business.
Other types of content marketing can help enhance your content marketing strategy: podcasts, interviews (with experts and influencers in your field), guide (launching user guide on a topic of interest to them), case study, social network content, photos, polls, online seminars. etc
How do you choose the right content?
You can't choose some kind of marketing because it fits your budget, or because you prefer it to the other. there are many things to consider when choosing the type of content you'll use in marketing, including:
1. Target audience
The audience you target with your product or service plays a big role in choosing the content you'll share. It's important to realize that sex, age, and even geography are important for choosing the type of content, Red Bull likes to use video marketing because it offers content to athletes.
adventure lovers, and risk-takers, because it's the best kind, better than publishing articles, designing an infographic, or even submitting e-books.
2. Product type or service
In addition to the importance of the target audience, the product you provide, or the service. it is very important to know what content you will provide.
2. Product type or service
In addition to the importance of the target audience, the product you provide, or the service. it is very important to know what content you will provide.
Blendtec has discovered that publishing fun and fun videos about its mixers is more useful than any other type of marketing.
so the company has begun to reduce marketing expenses and go on to post videos on YouTube that show the challenge that mixers can grind anything (such as the iPhone 6 Plus mixer grinding experience). and the videos have been very popular on YouTube and have significantly boosted corporate sales.
3. Consider the stages
3. Consider the stages
Stages where customers know your product affect the type of content you choose. At the beginning of your journey to promote brand awareness, focusing on videos is more useful than focusing on written content.
When you're launching a new product, using images will make a big difference to the success of your marketing strategy.
Kissmetrics: Provides analysis and data on visitor behavior on the site, even after the visitor becomes a customer.
Google Analytics: The tool reports and measures the impact of networks and telephones on web traffic and measures conversion rates.
Woopra: Helps site owners, apps, track visitors across multiple devices, and build comprehensive schedules for each user.
Zuum: A tool for analyzing content on networks, it gives you reports on the content of your competitors and network influencers.
Alexa: The site gives you data on your location ranking globally and locally, and on the order of all other sites you're interested in knowing.
Moz: These tools enable users to monitor social networks and manage search engine optimization campaigns.
Content marketing has indeed become one of the most popular trends marketers adopt to attract customers and raise sales. but it doesn't work unless you have a clear strategy consistent with your company's values. Here are steps to help you develop a content marketing strategy:
1. Make a plan; you should determine your company's needs before deciding which content to use, whether you will use one or more types, and why? Will it be of use to your business? Plan to choose the content that suits you best.
2. Know if you have one homogeneous audience or an audience from multiple sectors? What role will the content you offer bring a homogenous audience together around your product?
3. You should cover your expertise and information that you have solutions to your audience's problems and concerns, and be carefully designed to answer their questions, needs, and interests.
4. Start by developing content to suit your business values, your audience's needs, and search engines (plan to improve the SEO).
5. Start posting content so you can schedule it, and the platforms you'll use, when you'll publish articles in the blog, how many articles per week, will you use networks, and what networks are appropriate?
6. The content your customers offer must convince you that you are the best to solve their problems in your field.
7. Keep your content up to date to help raise the ranking of the site on search engines.
Experts believe that the biggest challenge for business owners in content marketing is that you don't have enough industry experience or time to produce content that helps them achieve their business goals.
Some tools used to improve the content
Kissmetrics: Provides analysis and data on visitor behavior on the site, even after the visitor becomes a customer.
Google Analytics: The tool reports and measures the impact of networks and telephones on web traffic and measures conversion rates.
Woopra: Helps site owners, apps, track visitors across multiple devices, and build comprehensive schedules for each user.
Zuum: A tool for analyzing content on networks, it gives you reports on the content of your competitors and network influencers.
Alexa: The site gives you data on your location ranking globally and locally, and on the order of all other sites you're interested in knowing.
Moz: These tools enable users to monitor social networks and manage search engine optimization campaigns.
How to apply all this to your work
Content marketing has indeed become one of the most popular trends marketers adopt to attract customers and raise sales. but it doesn't work unless you have a clear strategy consistent with your company's values. Here are steps to help you develop a content marketing strategy:
1. Make a plan; you should determine your company's needs before deciding which content to use, whether you will use one or more types, and why? Will it be of use to your business? Plan to choose the content that suits you best.
2. Know if you have one homogeneous audience or an audience from multiple sectors? What role will the content you offer bring a homogenous audience together around your product?
3. You should cover your expertise and information that you have solutions to your audience's problems and concerns, and be carefully designed to answer their questions, needs, and interests.
4. Start by developing content to suit your business values, your audience's needs, and search engines (plan to improve the SEO).
5. Start posting content so you can schedule it, and the platforms you'll use, when you'll publish articles in the blog, how many articles per week, will you use networks, and what networks are appropriate?
6. The content your customers offer must convince you that you are the best to solve their problems in your field.
7. Keep your content up to date to help raise the ranking of the site on search engines.
Experts believe that the biggest challenge for business owners in content marketing is that you don't have enough industry experience or time to produce content that helps them achieve their business goals.
If you think it's time to start using content marketing in your marketing strategy, and that you're facing challenges like that that prevent you from making progress in your business, you can use the services of professional content makers.
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