7 Direct Selling Strategies To Build A Successful Business for 2022
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| 7 Direct Selling Strategies To Build A Successful Business for 2022 |
Although it is not new, 2022 is for many the year of digitalization, of the execution of its digital transformation.
A transformation that has allowed them to develop different direct sales strategies and offer their products, attract customers and sell directly, from anywhere, and from anywhere.
I am going to talk to you about several direct sales strategies that will be essential for you in 2022.
What is direct selling?
A direct sale is a form of sale used by companies and brands, by which they market their products by taking them to the place where the customer is.
They are person-to-person sales and can be adapted to different formats: one-to-one sales, product demonstrations, or online sales.
Direct selling is related to emotions because it put the seller and the customer in direct contact.
In any sales process you must be clear about two premises:
- It's about relationships between people.
- you need to have a process
What are direct sales strategies?
Direct sales, as we have seen, are a type of sale that does not require a third party to be carried out. That is, one person sells directly to another.
Direct sales strategies focus on enriching the relationship between seller and buyer, establishing communication based on sincerity, assertiveness, and service.
Furthermore, the Internet has allowed direct sales to acquire a new dimension and now these processes can be carried out completely digitally.
In addition, with sole proprietorships, and digital entrepreneurs, we have great opportunities in this environment.
Why? Because technology allows us to sell to any part of the world and also automate part of the processes, with systems that work autonomously and automatically.
7 direct sales strategies
Let's move on to discuss several proven and effective direct selling strategies.
1. THE INFINITE POWER OF WHY
If you have children, surely this reference immediately connects with what I want to explain to you, the stage of "the whys" that almost all children go through.
Questions and more questions about the banalest topics and an inexhaustible desire to want to know the reasons for all the issues.
So think about it and act yourself in the same way. Don't you think it's a good strategy to ask your customers directly? They are your target audience, you have created your product or service for them. Well, take advantage of it.
Ask and ask again in your sales sessions.
If you have been bought, you will know the reasons that have triggered that action. If they haven't, you'll know why they haven't finally decided and you'll have data to improve your product or service.
So you always win.
2. THE PACKAGING IS AS IMPORTANT AS THE PRODUCT
Surely for you, your product is the best. Not in vain, you have taken pains to create a better product or service than the competition. You have worked very hard to get what you have and you believe that it meets the demands of your audience.
But you have to focus on precisely what your audience feels attracted to it.
And for this, the key is in the presentation, in how you present the product: you have to put all your seduction capacity into action so that your product is more attractive than that of the competition.
So think about how you can put an irresistible wrap on it.
3. SINCERITY ABOVE ALL
Firing all your capacity for seduction does not mean that you have to put yourself in chatterbox mode and lie, or exaggerate. Not much less.
Sooner or later the lies will be exposed. So make sure everything you say is true.
It is also very important how you take the answers or complaints of your customers. You must learn to interpret them positively because as I have told you, whether you sell or not, you will be able to win: sometimes you will be able to sell, and other times, you will be able to learn something.
So take complaints as a way to pay attention to the customer, learn and improve.
Your attitude can ensure that your client, despite everything, remains your client. Because when faced with a problem, if you act proactively and sincerely, you will have more chances that he will continue to trust you.
4. RETAIN YOUR CURRENT CUSTOMERS
Taking care of your customers and retaining them is the basis for a long-term business. And it is that making new clients is always much more expensive than keeping the ones you already have.
So your goal is based on getting your brand anchored in the minds of your customers and they perceive you as their solution, who are not willing to be attracted by third-party offers.
For this, there are certain strategies that you can and should put into practice, such as actions focused on the relationship becoming long-term. Discounts for subsequent purchases, products at an advantageous price for customers, and advance sales exclusively for them... are some of the ones that you can start.
Make them feel valued and cared for.
And, of course, don't act like the phone companies, launching promotions to attract new customers and forgetting those who already trust you.
Your clients are your treasure, do not forget it.
5. SOLVE ALL OBJECTIONS
Sometimes you can't prevent your customers from having objections. And they can even come in handy because they will become points of contact thanks to which you will discover needs that you are not covering or managing well, or even give you ideas for new products or services.
But what you should always do is resolve those objections. Both those before the sale focused on convincing them that you are the solution to what they need.
Like those that occur once they are already customers and that may be due to different issues: service problems, breakdowns, etc.
Resolving the objections produced while the service is active is as important or more important than those before the sale.
Because those people are already customers and you can't let them go. Show empathy and offer solutions.
6. AUTOMATE YOUR MARKETING
Another important aspect that is often overlooked but is already a basic of digital business: is the automation of your marketing actions.
Fortunately, technology today offers us great solutions to develop marketing actions in an automated way, which work 7 days a week, 365 days a year, and 24 hours a day.
From email marketing, thanks to which you can create a database of prospects that is consolidated over time and converted, to automated webinars that allow you to attract qualified prospects.
7. DEMONSTRATE POTENTIAL
Before trying to sell you have to give and give. I always tell you.
Being generous, demonstrating daily that you know what you are talking about and that you can help cover specific needs, is half the way to the sale.
First, you must offer value, contribute and help with content, tools, advice... This is the way to position yourself as a benchmark in your market in a natural way.
So natural, you won't have to go out and sell. It will be the customers who come to you.
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