Learn what they are and how to measure the effectiveness of content for social networks
Social networks appeared in our lives and managed to change everything. From the way, we interact with others, our consumption behaviors, to our communication channels.
Undoubtedly, these platforms are the ones that dictate —and will dictate in the future— the trends of the digital world and the basis of all marketing strategies.
Now, when it comes to social media content, brands often leverage one or two different formats —image and video—within their campaigns. Which is completely acceptable, however, a waste of potentiality.
Let's see, if we take into account that an account on Instagram, Facebook, or TikTik can have more than one target audience, this means that there is also the possibility of taking advantage of more than one or two types, don't you think?
For this reason, in this post, we will tell you about the content for social networks that you can use in your favor, under what context it is preferable to choose them, and, of course, how to measure your results through tools and metrics.
Are you ready? Good reading!
Importance of a strategy for multi-format social networks
The importance of considering multi-format strategies in social networks goes far beyond making an "attractive feed". The power of platforms such as Facebook, Instagram, or WhatsApp, among others, lies in the possibility of sharing materials with a potentially unlimited audience.
Brands have at their disposal an ideal tool to deliver value, share their messages and create a connection between them and their potential consumers.
Likewise, the relationship between a company, organization, or individual with a "following" in social networks is represented through engagement, which is only possible when entertaining, educating, informing, or disclosing important information to followers.
In that sense, using different types of content for social networks can:
- increase visitor traffic to a website;
- improve the user experience;
- redirect the audience's attention to a favorable point for the brand;
- increase lead attraction and customer conversion;
- attract prospects for different stages of the funnel ;
- realize business opportunities by keeping the ideal client close.
To do this, it takes much more than just having a profile created and uploading a couple of photos. To generate a profitable impact for a company, it is necessary to take advantage of the available formats and structure them within a solid Digital Marketing strategy.
Continue and know the most popular of the moment!
9 Types of Social Media Content You Can Use
To create quality content, it is very important to recognize the types of content available that can be part of your initiatives.
Next, we will show you the most attractive and popular formats that exist so that you can get the most out of your posts.
1. Branded Content
The contents are the basis of almost any social network that exists out there since they are materials that can take the necessary form to transmit a message to the audience.
However, branded content or brand content are those that are originally created by you or your marketing team and have the purpose of showing something related to the identity of the organization and serve to increase engagement.
2. Infographics
Infographics have been a total success on social platforms like Instagram or Twitter for some time because of the visual elements they add and the ability to add value to the audience.
They are also excellent traffic generators thanks to being easily shareable content.
Added to this, interactive infographics can boost efficiency even more; allowing users to discover the content through interactions with the material.
3. Testimonial Videos
Nothing convinces a lead more than a testimonial or success story from a brand client.
They are a perfect type of social media content to influence the potential consumer's decision-making, help the brand stand out from its competitors, serve as social proof of satisfaction and get rid of objections.
In the same way, taking advantage of this format so that your clients demonstrate how your product or service simplifies their lives and the way they use it will help you to report positive experiences and transmit confidence.
4. User Generated Content
User-generated content is basically material created by a brand's audience.
For example, posting a Story on Instagram tagging your brand and talking about their experience is UGC. Which can be used by the organization as a promotional piece.
Generally, the UGC is produced after a hashtag campaign on a social network, betting on attracting the attention of users and generating conversation around the brand.
5. Tutorials
The tutorial is a type of content for social networks that largely dominate platforms such as YouTube or Tik Tok.
From trends such as DIY or Do It Yourself, where content is shown to motivate people to do things —generally from the home— by themselves instead of hiring someone else, to explanatory videos on very complex topics such as programming or robotics.
It is the ideal content for brands that market an unconventional product or service and take advantage of the format to give their users a step-by-step guide on how to get the most out of this asset.
6. Ebooks
Who does not know ebooks? And it is that it is very difficult that you have never come across one, since it is a very popular format, especially from brands that seek to educate or nurture their customer or viewer base.
What e-books are intended to do is share information that is a little more specialized or in-depth than blog posts to add value to readers.
Interactive ebooks could also be considered a format by themselves since they completely change the form and structure of the content, adding dynamism and bidirectionality to the transmission of information.
7. Podcasts
Podcasts are a format that has gained immense popularity in recent years. According to data from Statista, there are currently more than 620 million listeners in the world, which makes it an ideal type of content for social networks.
It is a set of episodes recorded in audio —sometimes also in video— and that is transmitted through streaming services such as Spotify, YouTube, and Google Podcast, among others.
8. Unboxing
The unboxing fever began a few years ago and has not stopped growing since then. This format encourages potential consumers to become enthusiastic about a product and provides valuable information about the item.
9. Vlogging
Video blogs or vlogs are a format that takes advantage of video, audio, and the first-person perspective to bring a real-world experience to the digital plane.
In other words, they are a type of content for social networks where the creator records their experience during activity while commenting on it in real-time, and shares said content with their audience.
It's ideal for brands looking to raise brand authority through influencer marketing, for example, or do success stories from a customer perspective.
Obviously, these are not the only content for social networks that you can use, however, they are the ones that attract the most audience to brands, so you should consider some for your strategies.
Main tools to measure the impact of your strategies
As expected, any Digital Marketing expert or professional who wants to start promotional actions on social networks needs tools to measure their effectiveness.
Here we leave you the most popular:
- Hootsuite: a free tool that offers management for social networks like Twitter, Facebook, or LinkedIn through reports, and the creation of workflows, among others.
- Instagram Ads – The Instagram app itself allows creators to manage their metrics for views, reach, clicks to the company site, and more that are crucial to understanding the success of promoted content.
- YouTube Studio: another native platform of the social network that offers a detailed perspective of the indicators of an account of this site, where you can see data on views, monetization options, and metrics related to the interaction within the interface.
- HubSpot: An ideal tool to measure interactions and analyze results on social networks such as Instagram, Facebook, Twitter, and LinkedIn, such as mentions, creation of landing pages, and customer journey, among others.
- Google Analytics – This Google platform provides content creators with a valuable source of information to understand the success of their organic campaigns within the search engine and determine the efficiency of SEO campaigns for blogs, YouTube channel, and social media posts. social and much more.
Now you know the main content for social networks and how to measure its effectiveness!
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