What is Meme Marketing and why is it so important in online strategies? Find out in detail by entering our post right now!
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| Meme marketing: how to use this strategy in your business |
Memes have become one of the most effective resources for Digital Marketing strategies. So much so that the use of these tools in strategies has given rise to Meme Marketing.
If you want to know more details about this trend, we invite you to continue reading our article until the end.
Next, we give you a lot of important information about the advantages and opportunities of using memes in web marketing actions.
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What is Meme Marketing?
Memes appeared on social networks with a comic function, however, over time, they have proven to be much more than a visual element of distraction and laughter.
Nowadays, the use of memes in social media has become a normal practice in our day to day.
In fact, we see them, we laugh, and we enjoy them, but we also apply reactions to the posts, and comments, and increase the visibility of a series of brands that we like.
All for the simple fact of being attracted and enchanted by those cute, funny, or extremely rare images!
In general, companies know that memes positively impact the audience and promote a healthy bond. However, what few know is that its use must be based on a solid strategy.
But, in essence, what are memes?
The idea of the "digital meme" emerged recently, however, the expression "meme" was used for the first time in 1976, in the book "The Selfish Gene" by Richard Dawkins.
In this material, the author conceptualized it as information or an idea that multiplies and spreads among people following a movement similar to genes in genetics.
Arriving in the digital age, this concept has not changed in its essence, since the main characteristic of the meme is its adaptation to different contexts as it is shared on the web.
For example, from an initial video, several others can be generated with different contexts, messages, and interpretations.
Thus, Meme Marketing has resulted from the adaptation and use of these elements to create marketing campaigns considering a specific objective.
Among the main objectives of Meme Marketing, we highlight:
- expand the reach of the message;
- increase interaction between the public and the company by generating viral content;
- the position itself as a modern company.
Taking into account that they have become a marketing strategy, we see that memes consist as an important component of visual communication.
5 Benefits of Using Meme Marketing
First of all, it is important to clarify that not all companies want to stand out through humorous actions derived from memes, mainly organizations that use a more serious tone and treat their clients under a more formal dynamic.
In this way, like any other element, it must be used with caution and take into account the general objectives of Corporate Marketing.
Noting this specific point and without further ado, we present the benefits of this Content Marketing strategy :
1. Increase the connection of the brand with the public
Memes are fun and make the audience have a good time browsing the blog and corporate social networks.
They are also powerful generators of engagement thanks to the possibility of sharing them with other people, adding comments to the publications, and having labels.
2. They carry memories
When they are realistic, users tend to remember them more easily, as they generate impressions, feelings, or sensations, which leads to a connection. Therefore, memes can turn a simple marketing action into an unforgettable campaign before your prospect.
3. They are accessible
The resource is at your fingertips for free and represents a great saving of time since the design is ready.
In this way, you will only have to deal with structuring a creative copy that is related to your business model and the field.
4. They optimize the position of the company in the market
If you presume a cordial communication strategy and, in a certain way, informal, the use of a Meme Marketing campaign may be your best option.
This is because these elements position your business as modern and attentive to communication trends, a situation that leads to the improvement of the link with the corporate public.
5. Reduce campaign costs
Finally, we must emphasize that the fact of being a widely available and free element has a positive impact on business finances since it allows to reach more people spending fewer resources such as money and time.
Thus, it is possible to economize and obtain an excellent return.
How to do Meme Marketing?
In the next lines, we present 3 interesting tips to do Meme Marketing without dying trying:
1. Know the profile of your audience
Analyzing your profile is a must to create relatable messages so then take a look at the memes.
2. Consider identity
Try to make your creativity follow the style and identity of your brand.
If your company stands out for its strong sense of humor and playful style, Meme Marketing can provide fabulous results by attracting new customers who identify with the position of the company on the Internet.
3. Create a library of memes
Interestingly, you store memes, this quite simple action saves time when creating a Meme Marketing campaign.
But, attention!
It is not enough to have a huge library of creatives, but you must take care to keep it updated with memes that really impact the public at the time of using them.
In other words, pay attention to the viral potential of the meme, because you will not have a good result if you use old-fashioned creativity that has been forgotten by Internet users.
Conclusion
We hope that this article has provided relevant information about Meme Marketing and that you feel comfortable using this resource in your next campaigns.
If you liked our post, you likely want to obtain more information about the Marketing landscape with our support.
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