Email marketing: what it is and how to implement it

Grow in the online environment: discover what an affiliate link is and how to promote it by accessing our post.

If you like the idea of monetizing on the Internet, one of the most interesting ways to do it is to enter the universe of an affiliate program . In order to get credits and actually start making money, you need to have an affiliate link. What is an affiliate link and what is it for?

In this content we cover the subject in a broad way with the intention of helping you to understand in detail how to access and promote an affiliate link in order to optimize sales and ensure more and more satisfactory income .

Good reading!

What is an affiliate link?

Created in the 90's by the giant Amazon, Affiliate Marketing has become a very interesting option to work on the Internet mainly because it allows affiliates to earn money without having to invest in products or services.

In general terms, the affiliate is an intermediary between a company or entrepreneur and final consumers, monetizing by paying a sales commission.

In this context, companies can market their solutions with the support of countless "autonomous vendors" located anywhere on the globe or within the coverage area they wish to serve.

Note that it consists of a business relationship in which everyone involved wins: 

• Production companies or entrepreneurs promote their products/services without paying fixed amounts for the dissemination work and accessing a large number of people;
• Customers are free to find out the best providers, compare prices and identify the best solution for their demands;
• Affiliates monetize their digital channels —social media, blogs, and websites—by promoting and selling third-party solutions.

To access the financial compensation, the person interested in distributing the products, promoting a launch, or encouraging the hiring of a service must have an affiliate link, known in Spanish as an affiliate link.

Basically, this link consists of a unique URL that registers the username or ID of a specific broker. By promoting it on their channels, the affiliate gets credit for the traffic sent to the advertiser's blog or website.

In other words, if a visitor clicks on the link that you broadcast in your media and executes the action for which the advertiser pays, the affiliate receives the amount agreed in the advertiser's space in the affiliate program.

How can I get the affiliate link?

One of the most recurring doubts of those who enter this type of program is how to obtain reliable links. This is not much of an adventure, however, you should make sure the advertiser is reputable and check the program guidelines.

In this sense, it is highly recommended to start the path by choosing a recognized alternative in the market, such as Hotmart and Amazon.

After taking these aspects into account, you can start the search for products or services that correspond to your expectations in terms of segment, proposal, and earnings and, above all, are part of a solid network in one or more affiliate programs.

In a second moment, you must register in the program and request authorization from the producer or company. This can be confirmed or rejected under 2 dynamics:

• Automatic: the person responsible for the product, service, or action configures their space to provide immediate authorization.
• Personalized: the company or entrepreneur analyzes each of the applicants and only authorizes the intermediaries that it considers suitable.

In the case of a positive response, the affiliate will get a link with specific ID parameters that give them financial credit for the traffic they generate.  

As you can see, if you select the first-level program, with products that convert, and you dedicate yourself to promoting the link, you can achieve a quiet life as an affiliate. You can even have and disclose multiple links on one website. Fantastic, right?

Best practices for promoting an affiliate link

For the work as a digital intermediary to generate the expected profits, you need to adopt really effective dissemination strategies. 

Here's a list of the top 4!

1. Bet on social networks

These channels make it possible to develop a very close relationship with the public and increase the projection of the brand.

As they allow the dissemination of different content formats, the networks make it possible to structure a wide variety of strategies to disclose the links, experimenting with the most efficient measures to increase the conversion rate. 

2. Structure a blog

A blog with relevant content for the audience is a real gold mine!

If you create a valuable channel, full of engaging and quality content, you can promote your affiliate links and reach many people.

In blogs, sales results are not shown quickly and directly depend on your willingness to develop an excellent content strategy.

Therefore, it demands special attention to the production of materials and publications, as well as the application of SEO and copywriting techniques that make it possible to position the channel in the first organic results. 

In other words, the dissemination of affiliate links will only generate good income when the blog has sufficient quality to inspire trust, credibility, and security in the audience. 

3. Use email marketing

Send segmented emails to your contact base to build a stronger relationship with your audience. By nurturing it regularly, it will become more and more comfortable to access your links and take the actions you suggest.

If you have a blog and spread content that might interest them, it is recommended that you add post URLs, rich materials, and other formats to your posts.

In this way, you will be able to encourage reading and position yourself as an authority while opening space for new conversions.

4. Invest in paid ads

So far, we've covered extremely effective organic techniques for spreading content without involving direct investment. 

However, this is not the only interesting alternative. Paid ads also provide excellent results.

Even one of the most efficient ways to apply paid traffic is to use Google Ads. By structuring a good strategy, your ads will be able to reach more people on the search engine page itself.

You also have the option of sponsoring ads on the most popular networks today, such as Facebook and Instagram, and thus target the audience that is actually interested in the topic, product, or action.