In this article, we will delve deeper into some of the tactics and best practices you should use in your email marketing strategy to ensure long-term success:
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| Email Marketing Strategy |
1. Email Marketing Strategy lead nurturing strategy.
Customer nutrition or education for potential Lead nurturing helps you build and deepen relationships with potential customers to earn them for your business when they're ready.
The key is to communicate with your potential customers in a timely. effective, and targeted manner.
According to a recent study. 39% of marketers said that "sending emails automatically based on receiving triggers" is the most effective way to improve email interaction.
One of the strongest ways to gain potential customer interaction is to create automated emails based on customer behavior so that emails are sent to potential customers based on their interactions with your company across all channels.
However, it may be difficult to know what types of emails you should send to feed or educate potential customers.
Regardless of your business objectives. there are four main types of emails you should send in a campaign to educate potential customers.
You'll notice that each of these emails has a clear goal directly related to why you're sending another important impact tip:
- Email Marketing Strategy: build trust.
Emails create a link and Powerful value that helps your contacts trust you and get used to opening emails from you in the future. (don't use false Subject).
For example, you can create an email that educates potential customers about a topic they've already expressed interest in.
- Email Marketing Strategy: Emails provide valuable resources.
These emails educate potential customers and give you insight into the topics and information that resonate with them.
Here you can create an email that provides a valuable and relevant source (such as a free e-book). and shares some free relevant tips in your email text as well.
- Email Marketing Strategy: Emails to inspire a call to action.
Emails urging the user to take action set a target for your campaign so that it becomes the next logical step that the customer must take (this action). which must be straightforward and clear.
While all emails contain a statement urging the user to take action. this type of email will be private for your business purpose. for example, you can encourage a potential customer to make an appointment to communicate or chat with your salesperson.
- Email Marketing Strategy: Emails were announced at the end.
End emails show that this is the last time a lead hears from you. (received a message from you).
The goal is to keep these potential customers involved or to know why you've lost their messages.
2- Make sure your emails are delivered.
Previously, sending and delivering your emails automation was the result of creating valuable and highly desirable content.
Today, email service providers are smarter and now use interaction factors primarily. (such as opening, responses, etc.), to determine whether your email will go to your inbox.
In addition, email marketing regulations. (e.g. CAN-SPAM and GDPR) are tougher than ever.
Email marketing is very similar to suppressing sales. so if your email doesn't reach your inbox, your email won't open, get clicks, revenue, or customer loyalty.
So how do you guarantee the delivery of your emails? Here are some tips:
- Email Marketing Strategy: Gather explicit consent.
The key to complying with the General Data Protection Act (GDPR) is to obtain explicit permission from your contact to contact them.
For example, you can add a permission selection box in your contact form to click on. as collecting permission in advance also builds trust. which is an essential part of any relationship.
- Email Marketing Strategy: Monitoringextreme Bounce and unsubscribing.
If there is an upward trend in unsubscribes or strong bounces. identifying the common denominator among this contact group will help you make the necessary changes.
- Email Marketing Strategy: Re-interaction campaigns.
If a large percentage of your list stops handling your emails. you run a greater risk of damaging your reputation as a sender. which will affect your email delivery rates.
To re-engage inactive subscribers, send them re-interaction emails tailored to their interests and needs.
- Email Marketing Strategy: Select a breakpoint.
If you can't restore your contacts through your reactivity campaigns, it's best to call them quits in your email relationship.
At least for now, you don't give them value anymore and they don't give you value. but if they want to reconnect with you in the future, they can always re-subscribe.
Just give them alerts before removing them from your email list.
3- Analyze and improve your emails.
Do you know the saying: What is measured is improved? The key here is measurement and analysis.
Measuring, analyzing, and adjusting emails will help you figure out what works and what doesn't. so you can make adjustments to improve your strategy.
Here are key metrics to watch out for and how to delve deeper into data. so you can take actionable steps to improve your strategy:
- Email Marketing Strategy: Delivered:
The "delivered emails" scale is the number of valid email addresses that have accepted your email.
If there are some fluctuations in the number of emails delivered over a specified period. it's best to reconsider your email delivery strategy.
- Email Marketing Strategy: The message has been opened.
Look at the number of emails that have been "opened" from your contacts to assess whether they have found your email relevant and valuable enough to open.
If you have a low opening rate on a particular email. consider modifying the address and preview text (the apparent part of the mail before opening it) to better transfer the value your contacts will get when interacting with email.
- Email Marketing Strategy: Clicked.
Sometimes you may see a high opening rate on an email, but the CTR is low.
This may be because your email tries to do a lot of things at once. and doesn't convey your goal to your contacts.
Instead, focus on one clear phrase urging the user to take a call to Action action.
- Email Marketing Strategy: Conversion.
The Conversion rate helps you figure out who reached your goal and participated at the level you were hoping for.
To achieve your goal, you need to open your contacts, click them. and then take the action you want. So you'll need to improve each of these steps to increase your conversions.
Also, make sure that the action you request from your contacts is relevant to their interests and needs.
4- Make sure you get a high return on investment (ROI).
Return on your investment is one of the most important metrics you can track in your email marketing strategy. Because it enables you to know how profitable your email campaigns are.
This is the total return that email campaigns bring from the initial investment of your business.
There is an equation you can use to calculate the return on investment in email marketing:
Step 1: Subtract the funds invested in the campaign from the funds generated in the additional sales. For example, $1,000 (the money you made in additional sales) - $100 (the money you invested) = $900.
Step 2: Divide this total into the funds invested in your campaign. For example: $900 (money earned) ÷ $100 (funds invested) = 9
Step 3: Multiply this score at 100. For example, your account will be 9 × 100 = 900%.
Here the return on your investment is 900%.
If you want to improve your ROI, just analyze your email metrics. Diagnose where problems and opportunities are, and then adjust your strategy accordingly.
Develop an influential email marketing strategy with your customers.
As your company grows, the needs of potential and actual customers will also change. The email marketing strategy and the personal emails you send will need to grow with it.
One of the best things you can do to develop an email marketing strategy is to keep getting to know your potential and actual customers.
Talk regularly to your contacts and get their feedback to open new insights. He tested new and modern ideas, tools and plan to engage them. Then improve your strategy to focus on what works.
Although your email marketing strategy must evolve. One thing must remain the same or increase. It's the trust of your customers and your target audience.
Start developing your email marketing strategy now, and start making more money!
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