Email marketing: what it is and how to implement it

6 TYPES OF CUSTOMERS AND HOW TO SELL TO EACH ONE

 Consumers are the engine of all companies. A company that does not put the interests of its customers first is doomed to fail. 

The reality is that it is not enough to have a great product, it is also important to understand the other reasons why a customer buys from you. 

To keep your brand preferred by customers, it is enough to mention that 73% of consumers choose companies that value their time, according to Simplr, a company that specialized in customer service.

Understanding the different types of customers based on their habits and preferences will enable us to sell in a simple and, above all, close manner, to generate a relationship with the customer that will last for many years. 

Customers are not just sales

To identify the types of consumers who might buy from you, the first step is to stop thinking of customers as a dollar sign or source of income. Today it is essential to understand them as people, with different needs and tastes, each with different life circumstances that motivate them to buy for different reasons. 

It is the responsibility of the companies or brands to satisfy their needs and provide them with the best shopping experience.

Sometimes it is difficult to get the budget to implement new processes, relying on commercial loans will give you the possibility of accessing capital easily and quickly, to take action immediately.

• #DidYouKnow: Currently, different types of customers demand attention to factors such as the shopping experience (UX), added or differentiating value, purpose, and infatuation with brands, among other aspects. 

Most popular types of consumers

Next, we present a list in which we will explain what the main types of clients are and we will provide you with some tips so that you can reach them and meet all their requirements.

Remember that depending on the type of business you have, you will be able to identify some of the categories. Not all businesses can access all types of customers, but you will certainly be able to identify one or two within your existing and potential customer base.

1. Traditional consumer

As its name implies, you enjoy the traditional experience of going to the store to physically see the product you are going to buy. 

He is an informed customer, who has already compared prices and analyzed his purchase days or weeks before making the payment. Look for specific characteristics that meet your needs and the primary objective of the acquisition. 

He generally buys products or services from large and well-known brands or with which he has already had some previous positive experience.

How to sell to the traditional consumer?

• Include in your offer prestigious brands or recognized for their quality.

• Be direct and practical when describing the benefits and limitations of the product.

• Do not insist. If you don't close the sale on the first try, don't force it, focus on giving them excellent customer service.

2. Indecisive consumer

6 TYPES OF CUSTOMERS AND HOW TO SELL TO EACH ONE

Before closing a purchase, this consumer visits all the physical or online stores within their reach. Go in, see the products, compare prices, read the reviews and use any negative aspect to rule out your purchase. 

You like to receive advice to decide on your purchase, you want to know all the important details and also the insignificant ones. A bad reference will be reason enough for you not to buy or look for another option.

How to sell to the undecided consumer?

• Offers help throughout the sales process.

• Be attentive to details. An orderly store, accepting different forms of payment, offering promotions, and giving good customer service can be your differentiator to be chosen.

• Specialized vendors. The knowledge and experience of the sellers will give them the confidence to end their indecision.

3. Impulsive consumer

6 TYPES OF CUSTOMERS AND HOW TO SELL TO EACH ONE

The compulsive consumer is always ready to make a purchase. He usually uses a credit card as his main ally. React to visual or auditory stimuli, and enjoy eye-catching activations and appearances. 

It is one of the types of clients that every business wants to have as a client. It is positive and usually falls in love with a brand or company very quickly, so it implies a great responsibility to maintain this interest permanently.

How to sell to the impulsive consumer?

• Constantly update your offer of products and services. Being a loyal customer, you will need new stimuli to stay engaged.

• Offer discounts and promotions. Don't forget the special offers for frequent customers, they love to feel special.

• Focus on your receiving an excellent shopping experience. You do not want to lose this client due to poor communication, make sure that in each contact the treatment is exceptional.

4. Emotional consumer

It is the buyer who is guided by his mood at the time of purchase. They buy products or services because they feel happy, sad, angry, or anxious. 

Beyond understanding what they buy with each emotion, the important thing is to become a company that generates trust, a company with which they can have a long-term relationship. You must be a brand that understands and loves them precisely because they are emotional beings, different from others.

How to sell to the emotional consumer?

• Build an emotional connection. Use language that conveys trust and support. Make them feel loved and valued. Be patient and listen to them.

• Design reward programs. One way to make them feel special is by offering memberships or programs that reward their loyalty with an exclusive product or service. 

• Create marketing campaigns with elements that motivate their emotions, images, and friendly colors that give them calm.

5. Bargain Hunter

6 TYPES OF CUSTOMERS AND HOW TO SELL TO EACH ONE

It is one of the easiest types of consumers to understand. They look for offers, the best prices, and the highest cost-benefit percentage. They are experts in brands and stores, they follow their social networks and they are ready to not miss any promotion. 

This consumer knows in detail all the characteristics of the products, they have options A, B, and even C waiting to find the best price.

How to sell to the bargain hunter?

• Generate content that makes them fall in love with your brand not only because of the promotions but also because of the benefits.

• Offer better costs through subscriptions, memberships, or benefits cards to get them to buy from you throughout the year.

• Create a community with your followers or customers that they want to be part of. Provides exclusive content or products in exchange for your continued preference.

6. Proactive consumer

It is that a consumer who gets involved with brands can become a true fan, and wants to be the first to try new products or services. Use the comments or rating space to shape or propose new products or services according to your needs. 

Your opinion is extremely important since it comes from a genuine interest in improving the brand. They are true traveling advertising, they recommend without hesitation to the company that listens to them and makes them feel important.

How to sell to the proactive consumer?

• Conduct market research or surveys and offer discounts for participating in them.

• Generates a post-purchase follow-up to know and take into account their opinion.

• Use social networks as a permanent communication channel with them.

#Tip: Generating effective strategies to get new clients will involve expenses that may not be budgeted, for this type of assignment you can use business loans that will allow you to grow your business quickly.

The new normal brings new consumers

The pandemic has changed the way we live and shop. With changing habits, new types of customers have emerged that you cannot ignore. Be sure to keep these new customers on your radar to add them to your customer base.

Foresighted consumer

They are people who at first glance seem distrustful or pessimistic, however, this is not the case. Their goal is to prepare as best they can for another unforeseen situation, such as Covid-19. 

They buy in a more informed way and do not skimp on products or services that provide them with security, but they hardly spend on services or products that do not solve a real need. 

They consider consumption as a necessity and an investment that can improve or maintain their quality of life.

local consumer

These consumers want to support local businesses over big brands. His intention is to contribute to the economy of his community by supporting small businesses. 

Their purchases are influenced by emotional aspects and they deeply identify with the owners and employees of the companies. Hashtags like #buylocal #shoplocal will be your best allies on social networks.

Permanent online consumer

6 TYPES OF CUSTOMERS AND HOW TO SELL TO EACH ONE

Many people used to shop online only once in a while. But after living in quarantine and not being able to go out for so long, they got used to buying everything online all the time. Now that they know how easy it is, they don't plan on going back to shopping in person.

They remain loyal to their favorite stores and brands as long as they can get them online. If they can't find your business online, they will switch to the competition without hesitation, especially if your competitors have a better online presence.

#DidYouKnow: If you don't have the necessary capital to improve your processes, you can get commercial loans to make all your clients fall in love.

By understanding your customers, you increase your sales

Regardless of what stage your business is in, knowing and identifying the types of customers that exist and in particular those who enter your premises, will help you design more focused and strategic strategies from internal areas such as staff recruitment, administrative processes, and purchase. of inventory.