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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
Do you know why entrepreneurs focus so much on creative advertising? Simply because it is one of the most important things you can do for your business. Think about it for a moment: can you remember the last commercial you saw on TV? Probably not. But surely you remember the last commercial that caught your attention and attracted you in some way, either because of its social, cultural, or humorous aspects. That is creative advertising. He manages to connect with the public and is not easily forgotten. We want to help you achieve the same with your small business.
10 creative advertising ideas that you can use in your business
1. Unforgettable business cards
Have you ever been given a business or visiting card that was more than just a card, it was an experience? We refer to cards that you can interact with or use differently due to their texture, design, or shape. Sometimes, when thinking about advertising, we mistakenly believe that it is necessary to invest thousands of dollars in large campaigns. However, something as simple as improving your business card design is one of the best creative advertising techniques you can put into practice today.
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
2. Eye-catching infographics
A great way to attract consumers is to provide them with useful information. If you have a coffee shop, you can make an infographic showing the different types of coffee beans or coffee-based drinks. Be sure to include your company logo. That way, as people spread the word on social media, they'll know where the image came from and be able to visit your store, in person or online. Look at this example that you could easily use if you have a restaurant:
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
3. Different ads on social networks
Instagram and Facebook ads offer some of the best options for reaching your audience. We recommend you invest your time in advertising campaigns on social networks constantly. Why? Some figures speak for themselves: there are 1.59 billion active users on Facebook worldwide, and this platform is one of the most used by consumers to choose the brands, products, and businesses of their choice.
4. Street art
Is your business located in a high-traffic area, or perhaps in a large shopping mall? Have you thought about creating street art displays on the sidewalks with your company logo? You can partner with a local artist to create an original, photographable sidewalk art display for people to share on social media. Something like that:
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
If you like this idea, remember to check with your local authorities first. You may need some permission so as not to break the law.
5. Stickers for vehicles
Another very simple creative advertising idea is car stickers or decals if your business uses vehicles to deliver services or products. Don't just display your company name or logo. Think differently to create a unique design that reflects your brand while getting the attention of other drivers. You also don't need to cover your entire vehicle or spend hundreds of dollars: check out this example, which can be created for less than $100 and still generate a lot of interest:
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
6. Collaboration with local influencers
Offer products or services to local influencers in exchange for advertising your brand on social media. Do a quick internet search to find the key people: the influencers in your city or community that people are constantly following on social media. These influencers can attract a large audience and can turn potential customers into repeat customers. People trust them because the content they offer (via videos or images) isn't blatantly trying to sell a product, but rather honestly presents it to the public.
7. An extra touch on your brand
Have others do the advertising for you by providing your customers with an extra touch or detail that represents your brand. Think of something wearable, memorable, and that people will identify with your brand. A notebook or pen with your company name and logo is not enough. Consumers look for inspiration and motivation that comes in any form. Instead of sticking your company logo on a notebook and being satisfied, think of something unique and useful that your customers will love to use. Then discreetly add your logo or tagline. Your customers will use that object and think of your company. Makeup and skincare brand Glossier, for example, includes a recycled makeup bag along with creative stickers in its packaging:
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
Another brand that has been able to use this technique wisely is Dollar Shave Club. They started as a small company that sent razor blades through the mail, and in 6 years they managed to reach a valuation of one billion dollars. The trick? They knew how to combine a unique and simple business model with creative advertising. Dollar Shave Club members receive an attractive package every month: while the content is simple and inexpensive, they provide customers with an enjoyable experience that leaves them excited with every delivery. Another creative advertising technique this company used in its early stages was a series of hilarious YouTube ads that went viral. This brings us to the next point.
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| 10 CREATIVE ADVERTISING IDEAS FOR YOUR SMALL BUSINESS |
8. Original Videos
One of the best ways to promote your business is through content. Traditional advertising can get consumers interested in your brand, but creative and quality content can get them to become your customers. In your videos, you can teach how to do something useful related to your industry, or you can create something unexpected and fun with the potential to go viral.
9. Events that make a difference
Instead of attending business events, consider hosting one yourself at your establishment. This may take some extra effort, but it's worth it. You can offer a workshop or organize a small festival in your business. Do you have a pastry shop? During National Donut Day (early June), host a workshop where guests can decorate the donuts they buy themselves. Looking for something more educational? Give a talk about healthier alternatives to sugar, like agave, that you might use in your bakery. The customers you attract that day are likely to return to your business.
10. Awards in your industry
This is a creative advertising technique that many entrepreneurs overlook. There are a variety of awards that go to different industries, both small businesses, and Hispanic-owned businesses, young entrepreneurs, etc. Do your research in advance: simply check with your local Chamber of Commerce, and think about what type of competition your company profile could fit into. Then submit your nomination. Even if you don't receive an award, other business owners or consumers will be able to get to know your brand and your company's mission.
Final Words on Creative Advertising
You may be wondering what are the benefits of implementing these creative advertising techniques. On the one hand, these techniques will attract a whole new customer base. But it also reminds consumers that your business doesn't just sell a product or service, it provides an entire experience that goes beyond sales. This is what will set your business apart from the rest and set it above your competition.
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