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| Increase Engagement on Instagram |
Ahead of the summer of 2017, energy drinks company Redbull launched an advertising campaign aimed at increasing engagement on Instagram and promoting the new tropical energy drink in its yellow box. and yellow filters were used in most photos and videos to reflect the summer character of the drink along with the launch of the hashtag #redbullsummeredition.
This was one of the most successful advertising campaigns. leading to increased engagement on Instagram and the company jumping 9 points on the preference index balancing the competitors.
Instagram has a higher engagement rate than other social media platforms. and is no longer just a platform for sharing great images of products. but has become a powerful tool for building success and attracting audiences. But at first, what does the reaction rate mean?
engagement on Instagram is a measure that includes a wide range of actions on the platform such as comments, posts, likes, saves, followers, and signals. as well as brand hashtags and clicks of external links, and extends deeper than that like direct messages.
engagement on Instagram is a powerful performance indicator of great importance beyond proof that content has a real resonance among the public. Increased engagement on Instagram has become a key factor in the platform's algorithms. and the more likely it is that content appears in Newsfeeds. thereby attracting public attention.
It's also a more confident indicator of successful marketing performance than other deceptive and less reliable indicators such as impressions and increased followers on Instagram. This has made the engagement of users the currency adopted in marketing on social media sites of all kinds. especially Instagram.
What does engagement mean on Instagram?
engagement on Instagram is a measure that includes a wide range of actions on the platform such as comments, posts, likes, saves, followers, and signals. as well as brand hashtags and clicks of external links, and extends deeper than that like direct messages.
engagement on Instagram is a powerful performance indicator of great importance beyond proof that content has a real resonance among the public. Increased engagement on Instagram has become a key factor in the platform's algorithms. and the more likely it is that content appears in Newsfeeds. thereby attracting public attention.
It's also a more confident indicator of successful marketing performance than other deceptive and less reliable indicators such as impressions and increased followers on Instagram. This has made the engagement of users the currency adopted in marketing on social media sites of all kinds. especially Instagram.
How to Calculate Your Instagram Engagement Rate
There are several ways to calculate the engagement rate on Engagement Rate. but the way many influencers adopt it is as simple as:
Instagram engagement rate = total average number of likes and comments per post divided by 100 followers ×
For example, Company X follows 40,000 people on Instagram, and each publication has an average of 400 likes and 25 comments.
Instagram engagement rate = total average number of likes and comments per post divided by 100 followers ×
For example, Company X follows 40,000 people on Instagram, and each publication has an average of 400 likes and 25 comments.
To find out the company's engagement rate (X), the average number of engagements (425 in this case) will be divided by the number of followers (40,000). and then multiply the output by 100.
425 40000= 0,0106
0,0106 × 100= 1,06
So the X engagement rate on Instagram is 1.06%.
To calculate your account engagement rate you will need two things, the first is a tool to extract important data such as the number of posts and comments .. Etc. such as Instagram Insights, the second is to determine the type of data that is most important to you to adopt as factors in the engagement rate calculation equation.
For example, in the previous method, the basic data was the number of likes, comments, and followers. but you might be interested in other data such as impressions. clicks on external links, and some posts. etc. Now I expect your next question about the good reaction rate on Instagram!
425 40000= 0,0106
0,0106 × 100= 1,06
So the X engagement rate on Instagram is 1.06%.
To calculate your account engagement rate you will need two things, the first is a tool to extract important data such as the number of posts and comments .. Etc. such as Instagram Insights, the second is to determine the type of data that is most important to you to adopt as factors in the engagement rate calculation equation.
For example, in the previous method, the basic data was the number of likes, comments, and followers. but you might be interested in other data such as impressions. clicks on external links, and some posts. etc. Now I expect your next question about the good reaction rate on Instagram!
What is a Good Engagement Rate on Instagram?
Instagram's average engagement over the last three years has been 1.74. This figure seems frustrating for many emerging businesses. but experts confirm that there is no consistent good reaction rate for everyone.
Always improve your engagement rate and rely on it as an indicator of the success of your Instagram marketing efforts. and to get a real view of the rate you should reach, monitor competitors' engagement rates and plans to access or exceed them. Now it's time to discover how to increase engagement on Instagram.
Always improve your engagement rate and rely on it as an indicator of the success of your Instagram marketing efforts. and to get a real view of the rate you should reach, monitor competitors' engagement rates and plans to access or exceed them. Now it's time to discover how to increase engagement on Instagram.
15 ways To Increase Engagement on Instagram 2022
1. Increase Engagement on Instagram: Be open with the public
To provide honest and reliable content on social media is better than providing official embellished content. High credibility and real aspects - strong and weak - create a strong connection with the public. encouraging them to interact more on Instagram, as the public respects honesty more than perfection.
This means sharing more human content, such as behind-the-scenes footage in Instagram stories. writing a humorous comment, or acknowledging any shortcomings. Share the task the company is committed to performing. and explain why it continues to work.
This means sharing more human content, such as behind-the-scenes footage in Instagram stories. writing a humorous comment, or acknowledging any shortcomings. Share the task the company is committed to performing. and explain why it continues to work.
Openness may take the form of a question-and-answer paragraph in a live video or just greet the audience with words like "Hello" and "Good morning."
2. Increase Engagement on Instagram: Write long posts
A photo posted by Nike on Instagram has received a huge reaction and has received more than 300,000 likes and 26,000 comments. In the post that accompanied the photo. Nike briefly told the story of a group of fans who traveled hundreds of kilometers in Australia's harshest deserts to cheer on their sports team.
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| Increase Engagement on Instagram |
Instagram gives more than 2,000 characters to write a publication. a wide range of content that explains the context of the image and highlights the company's personality. Statistics show that the average length of publications has more than doubled since 2016. with longer publications having higher engagement rates.
Not only that but in 2021, Instagram posts are expected to average 405 characters in length. which means about 65 to 70 words. If you can't write a publication of a reasonable size. there's nothing less than writing a whole sentence to increase engagement on Instagram instead of just one or more of the emoji consumed.
3. Increase Engagement on Instagram: Create "conservation-encouraged" content
Content that encourages preservation is content that you know your audience will want to see again. Tips, valuable information, guides, and recipes may take easy-to-understand instructions on a complex topic. Taste your content from now on with the kind of content that encourages the audience to click the Save button.
Blow your mind to find ideas that matter to your audience (more traffic) and are of real value. and then add to the publication a phrase that urges the public to save this image and convinces them to visit the content again later.
Blow your mind to find ideas that matter to your audience (more traffic) and are of real value. and then add to the publication a phrase that urges the public to save this image and convinces them to visit the content again later.
4. Increase Engagement on Instagram: Test and analyze content types
One of the most important advantages of social media sites is that they are designed to enable companies to experiment. and if a marketing method succeeds. the Analytics will tell you quickly, and if it does not.
you will benefit from the error with minimal losses. Invest in this feature. discover the best for your brand, test, then note the results and adjust.
This means testing new types of content such as quotes and content that customers create about your product. Infographic designs and behind the scenes. Vlogs video blogs, and live streaming video. You can also try different lengths of content, with Instagram TV IGTV that can share long videos.
Renovation is undoubtedly daunting, but getting out of the share's comfort zone may bring real opportunities towards increased engagement on Instagram. In doing so, don't forget to monitor performance metrics closely and regularly to make sure they experience influencer engagement.
This means testing new types of content such as quotes and content that customers create about your product. Infographic designs and behind the scenes. Vlogs video blogs, and live streaming video. You can also try different lengths of content, with Instagram TV IGTV that can share long videos.
Renovation is undoubtedly daunting, but getting out of the share's comfort zone may bring real opportunities towards increased engagement on Instagram. In doing so, don't forget to monitor performance metrics closely and regularly to make sure they experience influencer engagement.
5. Increase Engagement on Instagram: Promote your account on other social media sites
Post an Instagram account link everywhere. take advantage of all your other social accounts to increase and build followers on Instagram, and the more followers you have. the more chances of engagement.
All you have to do after they arrive safely on Instagram is to show them the content they like. which is only a matter of time before you notice the increased engagement on Instagram.
For example, create an ad on Facebook that includes a link that leads to your Instagram page when you click it. You can also use Instagram's auto-publishing feature that allows instant posting from Instagram to your Facebook account.
Just be careful not to use this feature to post all Instagram content on Facebook. eliminating the incentive for followers to visit your Instagram account. Other places to post an Instagram account, your Twitter resume, email signature, and newsletters are also those.
For example, create an ad on Facebook that includes a link that leads to your Instagram page when you click it. You can also use Instagram's auto-publishing feature that allows instant posting from Instagram to your Facebook account.
Just be careful not to use this feature to post all Instagram content on Facebook. eliminating the incentive for followers to visit your Instagram account. Other places to post an Instagram account, your Twitter resume, email signature, and newsletters are also those.
6. Increase Engagement on Instagram: Use CTA call phrases
When followers love your Instagram content, make sure you turn this love into a "procedure" using a call to take a nice and confident action. There are two ways to do this, the first is to add the invitation to the Bio profile, photos, or accompanying shares.
For example, provide specific information on how to buy in the publication. "Go to (... com) to see the product catalog and send your order here (email address). Or "Press the Save button to try the recipe later." It is simpler to encourage him to like, comment, or share a publication.
The second method is the official and direct way to increase engagement on Instagram, namely, the addition of CAT buttons that it provides to commercial accounts. and is suitable for short and powerful action invitations such as "More Information" and "Call Now".
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7. Increase Engagement on Instagram: Give followers gifts
Statistics show that gifts and competitions reap three and a half times as many likes and 64 times as many comments as to other publications. This tactic seems like a golden way to increase engagement on Instagram. as it is good at employing a common desire among many to get goods for free.
Promoting gifts and competitions is not expensive, but it requires some planning. Initially, select the products you will give a gift to contestants for a specific procedure such as following the account. liking the publication, or referring to their friends in a comment. etc.
Then partner with another commercial account to expand the spread of the competition while setting the rules and objectives of the competition. After completing the planning, promote the competition with paid ads on Instagram or emails. banners, and other social accounts.
Don't forget to create a competition hashtag to make it easier to track. and once the results are announced share them on your other social accounts.
Promoting gifts and competitions is not expensive, but it requires some planning. Initially, select the products you will give a gift to contestants for a specific procedure such as following the account. liking the publication, or referring to their friends in a comment. etc.
Then partner with another commercial account to expand the spread of the competition while setting the rules and objectives of the competition. After completing the planning, promote the competition with paid ads on Instagram or emails. banners, and other social accounts.
Don't forget to create a competition hashtag to make it easier to track. and once the results are announced share them on your other social accounts.
The critical factor in the effectiveness of the competition is to carefully determine the conditions for participation in line with the company's objectives to attract the largest number of customers.
8. Increase Engagement on Instagram: Publish at the best time
Instagram algorithms reward Shares that get a lot of engagement in a short time by giving them an advanced ranking in news feed feeds. This method is simply based on a smart and effective procedure of publishing at times. - days and hours - when the public is more active on Instagram.
Depending on the different target audiences of each company, lifestyle and usage habits will also vary. So the best way to know when your audience is active is to track its engagements with shares to deduce the times that attract the most engagement.
Another way to search and track is to monitor competitors and to observe the most often when followers interact with social media content.
Depending on the different target audiences of each company, lifestyle and usage habits will also vary. So the best way to know when your audience is active is to track its engagements with shares to deduce the times that attract the most engagement.
Another way to search and track is to monitor competitors and to observe the most often when followers interact with social media content.
9. Increase Engagement on Instagram: Add stickers to Stories Stickers
Adding posters is one of the creative ways to post on Instagram stories. Posters encourage followers to comment and share their opinions and experiences. deepening your contact with them and creating loyal customers. Here are the most important types of stickers you can use in Instagram stories:
"Ask me what you want" is one of the most preferred paragraphs for the public and leads to increased engagement on Instagram.
- Question question poster
"Ask me what you want" is one of the most preferred paragraphs for the public and leads to increased engagement on Instagram.
Its reach has gone from influencers who used to help the public get to know them closely. to business accounts as well, as it's a great opportunity for followers to deepen their knowledge of your brand or get product information.
On the other hand, the question poster represents an opportunity for you to ask your questions to followers and open a dialogue with them about the advantages they prefer in the products and what addition they hope to have in the coming period.
On the other hand, the question poster represents an opportunity for you to ask your questions to followers and open a dialogue with them about the advantages they prefer in the products and what addition they hope to have in the coming period.
The question poster is a golden opportunity for you to engage. interact and comment with followers in just one post, take advantage of it.
The survey poster is the easiest interactive poster for followers. requiring only multiple answers to the question you ask them. When one answers. he will be shown whether his answer is correct or not. and he will know how many votes each choice has received.
One of the good uses of the survey poster is to test how deeply followers know about your brand. such as what are the latest branches that have opened? Or what year did the company start its business? What is the company's mission?
Industry-related educational questions can also be asked that excite the public' thinking, for example in calculations of interest in fitness, the question may be: What is the best food before exercising?
The countdown poster draws the public's attention to your news and offers. for example, the start of the discount season, flash sale sales, the launch of a new product. and the opening of a branch. etc.
Set the label to the exact date and time and add it to the story. Followers will be able to participate in the Countdown event. which will send them a notification when the countdown ends and the event begins.
- Quiz poster
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| Increase Engagement on Instagram |
One of the good uses of the survey poster is to test how deeply followers know about your brand. such as what are the latest branches that have opened? Or what year did the company start its business? What is the company's mission?
Industry-related educational questions can also be asked that excite the public' thinking, for example in calculations of interest in fitness, the question may be: What is the best food before exercising?
- Countdown poster
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| Increase Engagement on Instagram |
Set the label to the exact date and time and add it to the story. Followers will be able to participate in the Countdown event. which will send them a notification when the countdown ends and the event begins.
10. Increase Engagement on Instagram: Share interesting data
Audio streaming platform Spotify launched Spotify's Wrapped campaign and shared its results with users on Instagram. The stories included data on the number of minutes a user has spent on the platform over the past years. the types of content they have listened to, and other informative, consumer-friendly, and shareable data as pictured.
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| Increase Engagement on Instagram |
The audience is attracted to the beautifully designed numbers and charts that come in the infographic template. and if he sees them in a story on Instagram it will catch his attention.
Spotify has used machine learning and advanced AI technologies to customize content in its campaign. But other easy-to-implement ideas include sharing customer data such as the most frequent times customers prefer to buy. the best-selling products of the month.
Data extraction takes extra time to convert into designs. but it's an interesting and new form of content that will distinguish you from others and contribute to increased engagement on Instagram.
Data extraction takes extra time to convert into designs. but it's an interesting and new form of content that will distinguish you from others and contribute to increased engagement on Instagram.
Check out your private data and think about those data that will attract public attention and then share it on Instagram.
11. Increase Engagement on Instagram: Pump some fun into your content
Instagram is one of the funniest social platforms along with other platforms like Snapchat. There is a culture of strange and fun filters, photos. and videos that increase participation rates. Humorous content has become a guest in the accounts of many brands.
Before you start implementing this method. make sure that the fun does not conflict with the character and voice of the company so as not to confuse its image in the minds of the masses. If fun is possible, pump in your posts some fun that takes many forms. In the same vein. you can also consider using these two types of content:
Since spark AR Studio was launched last year. audiences have been able to create their augmented reality filters and add them to Instagram. This type of filter took the stage. and some filters garnered millions of views.
The AR filter industry has grown steadily and many brands have designed their filters, particularly in fashion. For example, an AR filter enables women to experience different types of lipstick. jewelry pieces, and accessories.
Not only that, AR filters have evolved beyond their facial influencer and include improved color tones and improved videos. Consider designing your AR filter that lets your followers experience your product or use your art style.
The GIF animation industry is growing and accepts its use of major websites. Noting that short videos are the popular currency on Instagram. GIFs become an ideal choice because they combine image and video with the effectiveness of production time and cost balancing videos.
GIF images are a series of images or videos that are automatically displayed in a small format. You can employ GIFs for any marketing purposes such as explaining how to use the product. viewing the product from different angles, and strong comic or emotional content.
Before you start implementing this method. make sure that the fun does not conflict with the character and voice of the company so as not to confuse its image in the minds of the masses. If fun is possible, pump in your posts some fun that takes many forms. In the same vein. you can also consider using these two types of content:
- Design your brand's AR augmented reality filter
Since spark AR Studio was launched last year. audiences have been able to create their augmented reality filters and add them to Instagram. This type of filter took the stage. and some filters garnered millions of views.
The AR filter industry has grown steadily and many brands have designed their filters, particularly in fashion. For example, an AR filter enables women to experience different types of lipstick. jewelry pieces, and accessories.
Not only that, AR filters have evolved beyond their facial influencer and include improved color tones and improved videos. Consider designing your AR filter that lets your followers experience your product or use your art style.
- Create animated GIFs
The GIF animation industry is growing and accepts its use of major websites. Noting that short videos are the popular currency on Instagram. GIFs become an ideal choice because they combine image and video with the effectiveness of production time and cost balancing videos.
GIF images are a series of images or videos that are automatically displayed in a small format. You can employ GIFs for any marketing purposes such as explaining how to use the product. viewing the product from different angles, and strong comic or emotional content.
Designing this type of image requires familiarity with design programs such as Photoshop. Make it yourself or use a professional design service on fives.
12. Increase Engagement on Instagram: Make shareable content
Like content that encourages preservation. think about the nature of the content your audience likes to share. it should be relevant to what it loves and needs. For example, infographic designs, unique data, and quotations.
Instagram allows you to easily share posts on stories or in private messages. helping to reach more people. so this feature is an important opportunity to exploit.
Instagram allows you to easily share posts on stories or in private messages. helping to reach more people. so this feature is an important opportunity to exploit.
13. Increase Engagement on Instagram: Stop Marketing War Stories
Many companies forget that Instagram as a social network is a platform for inspiration and communication between people. Instead of explicit marketing messages, the mini-story will be captured in a picture, video, or text of audiences.
their emotions will be alerted and the message will reach the heart directly. When this happens, they are closer to buying and sharing content with others.
Captions publications are an ideal arena for doing so, and as we pointed out to the popularity of long publications. he used this large space of characters to tell a brief human story that builds a deep relationship with the public and leads to increased engagement on Instagram.
Captions publications are an ideal arena for doing so, and as we pointed out to the popularity of long publications. he used this large space of characters to tell a brief human story that builds a deep relationship with the public and leads to increased engagement on Instagram.
The engaging story will make the audience stand up to read the phrases and increase the time spent watching your post.
The story lends credence to content rather than the superficiality of marketing publications such as product photos and sales offers. so make it an original story that matches audience interests or helps it solve its problems.
The story lends credence to content rather than the superficiality of marketing publications such as product photos and sales offers. so make it an original story that matches audience interests or helps it solve its problems.
14. Increase Engagement on Instagram: Don't forget to add annotations to the video
It's an addition that looks marginal but important if you know that 40% of Instagram story videos are viewed without sound. When you spend effort and time producing a video on Instagram. you would of course prefer your message to reach the highest possible quality and be fully aware of the viewer.
So with many users prefer to watch videos with mute. you'll have to keep this in mind. The same statistic said that 80% of people felt that captions increased the likelihood of watching the video to the end.
It's not hard, like Facebook, Instagram's parent platform. allows you to easily add explanations to the video. and from there you can save it and post it on Instagram. Everything you'll need is an SRT file that includes video annotations with a simple step to complete the task that you can identify in detail from here.
So with many users prefer to watch videos with mute. you'll have to keep this in mind. The same statistic said that 80% of people felt that captions increased the likelihood of watching the video to the end.
It's not hard, like Facebook, Instagram's parent platform. allows you to easily add explanations to the video. and from there you can save it and post it on Instagram. Everything you'll need is an SRT file that includes video annotations with a simple step to complete the task that you can identify in detail from here.
15. Increase Engagement on Instagram: Watch out for Instagram SEO
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| Increase Engagement on Instagram |
There aren't many actions to do to improve the visibility of your Instagram account. but the growing competitiveness on the platform makes it important to improve your account to make it easier for more users to access two simple fields:
Both names must reflect the brand name. each with short names that are easy to remember. taking into account the words people use to search for you while considering choice. You can also add relevant emojis to the account name because users sometimes look for emojis.
This was one of the most important ways to explain how to increase engagement on Instagram. Next time you plan and develop a content strategy, try integrating these tips and monitor the audience's response.
- User name: Written in English and appearing as a title and in the URL link. in the image "natgeoabudhabi".
- Account name: The name that appears directly at the bottom of the username on the desktop and the bottom of the account image in the app. in the photo "National Geographic Abu Dhabi".
Both names must reflect the brand name. each with short names that are easy to remember. taking into account the words people use to search for you while considering choice. You can also add relevant emojis to the account name because users sometimes look for emojis.
This was one of the most important ways to explain how to increase engagement on Instagram. Next time you plan and develop a content strategy, try integrating these tips and monitor the audience's response.
You can also use Instagram marketing services to help you implement your strategy (like Fiverr). Do you have any tips or practices that have previously helped you increase engagement on Instagram? Share the comments.
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