Email marketing: what it is and how to implement it

Instagram marketing, one of the most sought-after means of each service owner or product, to double productivity and profits. Instagram must be one of the most important platforms used by the customer and be keen to use it in the promotion of his product. 

Instagram Marketing

Because of its attractive advantages and various services reflected in the positive benefit of increasing sales and inciting the widespread of the product among consumers. and we will be with you today on a technical platform in a comprehensive guide that shows you the advantages. 

how, and importance, marketing via Instagram 2022, all of this. And more in our article today...Let's start.

First: The advantages of Instagram marketing:

• The world's second most accessible platform after Facebook is one billion monthly active users and 500 million stories a day.

• All in the world own accounts on Instagram (individuals, companies, institutions, universities ... Etc.).

• Sales are significantly higher for all companies that use Instagram marketing.

• According to an oberlo study, 71% of companies in America use Instagram marketing to increase their sales.

• The age group of Instagram users ranges from 18-44 years, no matter what age your product targets. you'll find it on Instagram.

• Instagram is no longer only a platform for personal use but has recently gradually become a platform for showcasing brands and providing inspiration to the public.

• According to other studies, the general feature of Instagram users is interaction. not just browsing and viewing.

• 59 percent of users spend 7 hours a week interacting with brands.

• Instagram helps you raise consumer awareness of your brand and focus its presence and spread among themselves.

• The ease and comfort that Instagram gives you in selling and dealing.

Having seen all the benefits offered by Instagram. you must be excited to start promoting your product and increasing your profits, and you have a lot of questions about how to start... Here we answer it as follows:

Second: successful marketing steps via Instagram:

To get great results when implementing. you must master the work when planning, i.e. if you want to increase your sales and profits by marketing your product via Instagram. you must build a well-planned strategic plan according to the basic steps of this:

1. set your goal on Instagram: Before you start posting on Instagram. you should set your goal accurately from marketing, and it doesn't make sense to take to Instagram just because people do. pay attention and think carefully about the goal you'll spend your efforts, time, and money on by marketing via Instagram as examples.

• Your goal in using Instagram marketing may be to promote your product to increase sales and post content dedicated to introducing your product and the benefits to the consumer if purchased. by designing professional images of your brand and distinctive description.

• Another goal of customers on Instagram is to market by spreading the experiences of consumers to their products or buyers of their services. which is an effective way to draw attention if used correctly and with distinctive designs and through which The Wicked Waxer is interested in marketing.

Instagram marketing:

• Some companies, such as Orangetheory. rely on publishing user-made content about their experience using the company's products.

• Some customers want to raise awareness of their product or brand by publishing motivational sections and positive quotes and are also an important way to draw attention and gain consumer confidence. which is the way the Blurt Foundation is used.

Ultimately, your goals may vary and determine what determines how best to harness them in the service of your product and how to use Instagram Analytics tools effectively.

2. Select your target audience on Instagram:

One of the most important steps to take care of before you start marketing via Instagram and after setting the goal is to identify your target audience for which you want to promote your product and you should take into account the following criteria for targeting:

• The location, the state, the state, etc.

• Sex.

• Age group.

• Income level.

• Concerns.

• Motives.

• Community needs your product.

Seeing your competitors, their audience and the signs they use may help you figure out how to choose your audience correctly. so don't forget to see them before you start!

3 _ Conduct a competitive analysis:

you set your goal, you set your audience, now it's time to do a competitive analysis. which is the third step in your Instagram marketing strategy. 

based on following your competitors and marketers in your field to follow what they publish and the ways and methods they follow. and you can start analyzing their profiles by searching for terminology Related to your field. which is important in developing your account by:

1. Follow similar competitors' accounts.
2. Find out which posts have the most interaction.
3. See the captions and hashtags they use.
4. Some deployment times and speed of growth.

The purpose of this follow-up is to note the mistakes they made during their marketing, and the things they missed to add them to the content you will make.

4 _ Scheduling publishing dates:

step four in the marketing strategy via Instagram, and techniques that help you manage your time and presence. and the principle of scheduling publications according to the following steps:

• Attend your exclusive and distinctive content.

• Fill your calendar with publications.

• Plans for captions and labels.

• Select publishing times.

The importance of scheduling publications gives you a great opportunity to be a leader in showcasing your services or advertising a new product as soon as it is launched. and enhances your presence among competitors strongly.

5_ Promote your brand in coordination and regularity

To get the best marketing strategy across Instagram. you should take into account the appearance as well as the content. 

as you must maintain the beauty and consistency of your promotion publications and content because chaotic or uncoordinated content confuses your audience and may cause you to lose followers as well. and help you lose followers as well. 

Create a consistent brand of a single character to help your audience keep a picture of your product and services in mind. as you don't have to read the name to know you, but it's enough to see part of your content.

As an example, see: Apartment Therapy brand

Instagram marketing

Her business personality is clean, bright, and orderly, and these three features are permanently shown in her account.

In another example, the leading company Taco Bell maintains its distinctive business personality through the colors it uses.

Choosing the colors of your content or service accurately will help you create a unique brand personality.

As for creating the personality of your brands by linking their influence to consumers, we give you an example of Red Bull', where all its publications and stories are characterized by a large amount of energy.

Instagram marketing

6- Developing your followers base on Instagram:

We have concluded the steps of building a strategic plan for marketing across Instagram and the most important of all. which is the mass base, i.e. how to develop and increase the number of your followers. 

the development of the fan base requires a lot of time and patience as well. and some people may resort to shortening all of this and buying followers in large numbers for some money. which we do not recommend to you in a technical platform.

 because of the negative effects manifested in the fact that you get only numbers and not only Interaction, and that these numbers are vulnerable to loss with any system update on Instagram.

Here are some tips to increase your followers correctly:

1. Make sure your username is quality and searchable.
2. Fill out your CV and make it attractive.
3. Explain who you are and what you offer motivationally.
4. Start publishing and attend an excellent business exhibition before you start attracting people if it's not good to get their attention and your file is empty.
5. Follow accounts that interest you and your business and Instagram will automatically make relevant suggestions.
6. After following the accounts, I start interacting with them. sharing, and commenting, which is the most natural way to draw attention to your account.
7. Encourage others to share your content.
8. You can collaborate with brand ambassadors (marketing brokers) or with accounts like the sharing of posts.

Third: How to promote your products Via Instagram Marketing (Tips and Steps)

After you have built a gem base it's time to turn your followers into customers and consumers. and we'll offer you some strategies that enable you to do so:

• Promotions: Do some offers on your products and start promoting for the first time with attractive discounts and don't forget to mention deadlines for your offers.

This will attract your customers even more by creating a sense of urgency. thereby strengthening your public base.

• Competitions: Are what attract customers the most and motivate them to try your products.

Create some accounts and set conditions for winning to help you publish your account and reach as many people as possible.

• Philanthropy: 81% of millennials expect companies to publicly commit to philanthropy. as doing so could build your brand's affinity with the public and help turn followers into permanent customers.

• Thrill ads: It's a great idea to keep your audience excited and waiting. as you can show your product's thrilling ad content right before it's shown. and you have to be careful when taking this step so that your idea reaches the minds of followers properly and smoothly.

• Live stream: Using live streaming to view your product for the first time will have a positive impact on followers and will make them pay close attention to your services.

• Link your site to your Instagram account: If you've created a site, blog, or maybe a store for your products. don't forget to add the link to your Instagram posts and stories. and vice versa as you have to add a link to your page to the site.

Fourth: How to create a business account on Instagram:

We will now start by reciting the steps you need to create and maintain a successful professional account for marketing via Instagram:

• Download the Instagram app from the app store or Google Play Store. and you can sign in through the browser.

• Make sure you register using a business email so that your Instagram profile is not linked to your Facebook account.

• Choose the username and it should be a unique name that will be shared and interacted with by your audience. and choose a name that can be identified and easy to find.

• Choose the profile picture, and you should realize that your profile picture is your first impression of the public. 

• keep your image consistent with your brand and visual brands.

•  keep in mind the use of your logo or any other familiar image. and do not forget that the profile photos on Instagram are automatically cropped in the form of Circle. so leave space around the corners of your image.

• Design your Instagram resume, you have a maximum of 150 characters, so your goal here is an alive and concise summary of who you are and why people should follow you.

•  tell your audience about your work using a hint of personality, and in your cv, you can encourage users to visit your website, through the cv field, add a clickable URL, and direct traffic to an external site.

Set the settings and here's how to do it:

• Click the three lines stacked in the top right corner of your profile. then click the settings at the bottom of the window.

• Then click Privacy> a story to access the story controls. to manage who can see and respond to Instagram stories and recommend allowing all your followers to see and respond to your stories to increase brand sharing.

• Then click the account> switch to the professional account and this lets you identify your profile as a business profile. and Instagram's business tools feature makes it easier for users to contact you. provides you with insights into your content, and allows you to promote your content.

• Then click privacy> account privacy, and make sure it's turned off. and the benefit of this is to adjust your profile on a year whereas a company. you'll need users to see your posts and continue your business without any obstacles.

Instagram marketing

• Click Privacy> comments, this setting allows you to hide abusive comments that violate community standards using specific keywords or phrases. which you enter into Instagram settings and then turn on the feature and update.

Instagram marketing

• Finally, click Add an account at the bottom of your settings, enter the username and password of the account you want to add. to switch accounts, go to your profile and click your username at the top of the screen. 

• Choose the account you want to switch to, this feature lets you add additional Instagram accounts and add up to five accounts, and switch between them without signing in and out.

Fifth: Types of publications on Instagram:

Now that you have created your Instagram account, it is a good time to start publishing content. and there are several types of content that you can post, including photos, videos. and stories, let's talk about different types of publications and some of the best activities to encourage marketing via Instagram.

Photos: The most common publications on Instagram are photo publications. when working on marketing via Instagram, you can share a variety of different images that suit your content. 

It is also important to remember that users on Instagram are looking for real-life brand publications that show them the usefulness of your products and encourage them to buy them. stay away from blatant ads and try to portray your company's culture with lifestyle shots and behind-the-scenes appearances.

 You should also avoid posting a lot of photos of your product, what matters is quality. not quantity. 

One of the things you'll notice during Instagram marketing is that there are countless types of images you can post in your account, and as a piece of advice to access creative content, write down any concepts or patterns you think will work well for your brand. and ask the design administrator to hire them in your content industry.

Behind the scenes:

 This type of publication provides a glimpse of a part of your business that people don't usually see, and its importance lies in enhancing your business credibility and making strong connections between your business and consumers.

Aeronaut Brewing Company has provided an insider's look at the company's culture by displaying a picture of one of its employees at work.

Republishing from employees:

 Republishing photos posted by your employees is an easy way to organize authentic content and humanize your business, and where your audience will not only interact with your brand but will recognize the value of employees to the company and will begin to associate them subconsciously.

 Fenway Park often republishes photos shared by field staff as they prepare for the stadium.

Educational posts:

 Educational publications offer easy, quick, and applicable tips on how to do or make something. and photos or videos can usually be used to provide instructions in a quick and easy-to-follow way. These publications often include a selfie of the influencer using or interacting with your product.

Example: Buzzfeed's famous Tasty recipe video series is educational but very entertaining and easy to replicate.

Influential posts:

 This post is to use the fame of a well-known celebrity or public figure to promote your brand, often including a selfie of the influencer using or interacting with your product. Follower.

Motivational posts:

This type of marketing is based on integrating simple visual image motivational publications with simple motivational quotes, and their usefulness is to encourage your audience and amplify your brand values. 

Example: Foundr often shares motivational publications to encourage its base of entrepreneurs, small business owners, and marketers. and the publications also used are consistent with its mission as a commercial media company.

User-generated content:

 It's like republishing employee posts, but this time the reposted content is the user experience of your product or service. User-generated content (UGC) is structured content from fans and followers. and your branded publications and posts are a great source of UGC content. 

Sharing fan and follower photos not only makes the original user feel good but also gives you the good impression that you care about your customers. giving you the confidence and connection of all followers. The user followed the following steps:

1. Take a screenshot. 
2. Crop the original post.
3. use the Republish app on Instagram.

Sixth: The best tips to get the most out of Instagram marketing:

Choose the best dates for posting.

Instagram users are active at all times of the day. but there are ideal times to post on enabling you to get the peak of interaction and sharing, the best time to post on Instagram ranges from 1 pm to 5 pm.

Do not automatically connect to your other social platforms such as Twitter and Facebook. but customize your content for each platform.

• Go to Instagram settings.

• Click accounts associated with privacy and security.

• Sign in to Facebook and choose the Facebook Business page you want to link to.

• The Facebook logo must be blue to indicate that the post is running.

Rearrange Instagram filters.

To maximize productivity, Instagram lets you rearrange filters to place the filters you often use at first. To rearrange or hide filters, follow the following steps:

• Open the Instagram editor.

• Scroll to the far right and click the management code.

• Keep pressing the three gray lines to rearrange the filters.

• Or uncheck them to hide them.

Hide posts that are marked by your name.

If someone ticks you in a post, it will appear when you click on the person's icon in your Instagram resume. your followers can see this too. You can hide a postmarked in two ways:

the first way: it's through each image individually. open the image you want to hide and click on the three points in the top right corner. Click the photo options, and from there you can select Remove From Me Post. (remove the tag and hide from My Profile) or Hide from My Profile (leave the tag but hide in the profile).

Second way: go to Settings Privacy Tags and turn off add Automatically. From now on, you will be notified when someone marks your name in a photo. When this happens, click the image that has been marked and choose to show it in the profile. from this screen. you can manually hide many photos and videos from your profile as well.

Save photos and build groups 

There is a lot of great content on Instagram. you may have seen it by rival competitors or maybe you found some content created by users and want to repost it. you can save this content to access it later, using the tape code in the right corner when you click If the image or video you saved falls into a group,

such as a tutorial, motivational, you can create a collection for that content. There you'll see all the content saved in chronological order, among the groups you've named and selected.

Make your Instagram an interactive space:

 While likes and comments are important parts of Instagram interaction and marketing, there are other ways to turn your Instagram feed into space to interact with your followers. 

Here are some tips for doing so:

• Use the "Ask Me Anything" feature weekly or monthly with employees or executives where followers can leave questions in the comments.

• Publish a daily countdown to a product or event.

• Run a contest asking followers to comment and/or share your posts in their Instagram stories as access routes.

• Post information about your products and request comments and reviews in the comments.

These strategies make your Instagram an interactive and conversational space more.

Seventh: The importance of analytics in Instagram marketing and how to use it:

Unlike Facebook, Instagram has not yet provided a deep analytics feature for the public, followers, and viewers... For Instagram, conversion provides you with some limited analytics features that are important in monitoring follower growth. access, impressions, access, and sharing. It allows you more advantages:

1 - track additional metrics such as followers, participation.

2 - Optimal publishing time based on previous publications.

3 - And performance compared to selected competitors.

Note that previous applications are paid applications but provide you with a trial period for testing performance and presentations.

VIII: Ads on Instagram:

The importance of ads in Instagram marketing is that they provide a unique opportunity for brands to interact with their audiences. knowing that they differ from standard ads. as they appear in abstracts such as any other Other post. 

It's not clear or annoying, but it provides a great opportunity to encourage users to learn more about your business or product.

How to create an ad on Instagram:

Instagram ads are set up through facebook's advertising platform. with Facebook offering many different options. and only a few of them include Instagram ads, according to the following steps:

• Select the Instagram post you want to add ads to.

• Or create a new Facebook Ad Manager post.

Note: If you haven't run ads on Facebook before, you'll first need to create an account. You'll also need to claim your Instagram Business account to link it to your Facebook page.

 To claim your Instagram account, go to your Business Manager, and on the left side of the page, go over the list to click Instagram accounts. 

Then click the claim for an Instagram account. Add your account information and click next.

• Choose a target and name your campaign.

• Choose from the following options:

1. Brand awareness.
2. Access.
3. App installations.
4. Link.
5. Video views.
6. conversions.
7. Traffic.

• Once you've set your goal, you'll be asked to name your ad group.

• Select Placement Editing within placement options and select Instagram within available platforms.

• Once You select Instagram as your ad placement, you'll be asked to set your ad budget and schedule.

• Set a daily or lifetime spending budget for advertising and select start and end dates for your campaign.

• Set up the content of your ad. You can promote an existing publication or download new content to display it as a bonus.

• Choose the type of content where Instagram lets you create a single image or video ads, circular ads, and story ads.

• Once you download your ad design, submit your order and start your first Instagram ad campaign.

Note: To maximize ad serving, Facebook recommends using 1,200 images × 628 news feed ads and 1,080 × 1920 for anecdotal ads. and also recommends selecting your text on the image Or video thumbnail.

Instagram ad costs:

You have to link the amount you invest in advertising campaigns to your campaign. and you have to estimate the number of profits that will come back to you after the ads and on that basis. you can set your budget to spend on ads. 

More customers think about the cost to each potential customer if your customer is $3,000. it might be useful to spend $500 on a campaign.

Note that this varies according to your goal, work, type of advertising. and your options in it, and regardless of your goal, it is important to monitor Instagram ads permanently and work to improve them to make the most of your budget.

9th:

A technical platform that provides all these services with great professionalism and experience of an experienced team in digital marketing. 

and helps your team in allocating the necessary time to manage the company's operations and allocate marketing operations and account management to a team specialized with a great experience. and help you in the services: 

• Creative design.

• Web design and software.

• Digital marketing.

• Animations.

• imaging.