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| Make Money on Instagram: 8 Ways to Profit |
Instagram users spend a lot of time daily navigating between photos and videos posted on it. And if you're one of them or want to have a role in creating this featured content, the good news is that there are many ways to monetize Instagram. Whether you're an entrepreneur who wants to increase your followers, or you're thinking of setting up a store selling the premium accessories you make, you're a professional photographer who is good at taking pictures or a digital marketer who believes in the power of this platform, this article was written for you.
The advantages of the Instagram platform, and why do you tend to profit from it?
The platform has several characteristics over other social media platforms, which make it an optimal choice over other platforms for making a profit. These features that enhance the chances of making a profit from Instagram include:
1. Instagram is a visual platform
The Instagram platform relies on visual content and provides many effects and modifications to images that make the photo publishing experience richer, prompting many of its users to link to it. Not a day, sometimes even an hour goes by without them browsing Instagram and sharing or following photos and videos.
This close association between users and the Instagram platform has resulted in an expansion in the areas and ways to profit from them. The more audiences are present on the platform, the more they will want to experience products or services offered to them, especially with the attractive way of filming and presentation that fascinates visual characters from Instagram surfers.
2. Effective marketing and promotional platform
With Instagram's growing audience reaching more than a billion users within just 9 years of its launch, Instagram's marketing and promotional importance is rising among professional marketers, large companies, and startups to individuals who promote themselves as artists, influencers, and actors. Through Instagram, they can post images that express their work, as well as form a growing audience.
3. Attractive interface and responsive speed
Perhaps the most prominent features of Instagram are the fluidity and attractiveness of its interface, and the speed of downloading and response while browsing the application despite a large number of photos and videos that flow to it daily, where about 95 million photos and videos are published daily. In addition to viewing the personal account efficiently and engagingly, the browser stimulates them to interact and take CTA action. Instagram has maintained this feature and is constantly striving to develop it, as it is the basis for retaining and multiplying its audience.
4. Privacy
Unlike most other social platforms that advocate posting your content and interacting with others, even those you don't know, Instagram focuses on leaving you with the amount of privacy it wants for you, so if you want to limit your account content to friends, others can't browse your content. The app also doesn't allow the upload of account profiles, although there are some other apps and sites that manipulate and circumvent to overcome this feature.
5. Effective additives
Instagram provides several effective and clear plugins, besides sharing photos on it, you can add videos and play live streaming to connect with your audience, and share daily stories that disappear after 24 hours. You can also pin some of them as Highlight Story and categorize them to appear on your profile. Moreover, you can share your content on Facebook as well as via Instagram.
Featured daily stories appear below the description and profile, as seen on the Egyptian Trust Makers Instagram page.
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| Make Money on Instagram: 8 Ways to Profit |
6. Posting Reels and IGTV Videos
When Instagram first added the video addition feature, it was only a minute long. It then added a new feature which is IGTV, a new type of long video that reaches a full hour in length. This becomes an alternative to YouTube, as the Instagram audience does not go to YouTube to watch a long video, Instagram seeks to maintain the presence of its audience for as long as possible.
Another type of video is Reels, which are short videos that can be controlled in length, starting from 15 seconds to 60 seconds, and sometimes up to 90 seconds. Each type of video has different goals and depending on your goal you choose the most suitable type to achieve.
How many followers are required to start earning from Instagram?
Realistically, you don't need a large number of followers to make money on Instagram, as the factors of successful marketing on Instagram depend on creating a strategy and high-quality content that suits your account's position among competitors. You also need to publish constantly to keep your audience engaged.
There are many ways and means to profit from Instagram, many of which do not depend on the number of followers on Instagram, and a large number of followers is useless if they are not interactive. But of course, the more followers you have, the better. There are several ways and tips to increase Instagram followers that you can see and follow.
Ways to profit from Instagram for business owners
If you own activity or business, there is more than one way to profit from Instagram through its products or services, including:
1. Profit from Instagram by selling through the Instagram store
Whether you offer products such as clothing, shoes, care products, and electronic devices, or intangible services such as CRM software systems, website services, and various applications, you can view them through the Instagram Virtual Store in an organized format to make it easier for your followers to order the product or service through your Instagram business account.
Here the purchase ends by converting the customer to your website to complete the payment process, or he can complete the order through the application messages, thus making a profit from Instagram easily through your brand. It is necessary to ensure that your products are visible in your store, and that information about your products or services is easy to understand and easy to access so that your store will continue to grow, orders will increase, and profit from Instagram will increase.
The Instagram store is a direct tool to profit from the platform, most of the operations and stages with the customer are done through the application, as it has become difficult for some users to exit the application in order not to be distracted.
When you post a buyable item, the small store icon will appear in the post, letting followers know it's available for purchase. You can also offer quick customer service, even if you don't have a large team, you can use Chatbot.
The Browse your store tab appears in your personal account as soon as it's added, and you can add your Instagram Store from your Settings settings.
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| Make Money on Instagram: 8 Ways to Profit |
Then you choose the Business tab.
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| Make Money on Instagram: 8 Ways to Profit |
Then you add photos and details to your products from the founding of your Set up Instagram Shopping.
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| Make Money on Instagram: 8 Ways to Profit |
It will determine if you will make sales from Instagram messages or add links to your website. After you create your store, your account will appear as follows:
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| Make Money on Instagram: 8 Ways to Profit |
By clicking on the store, you'll see the products to navigate among themselves, as shown in the image below.
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| Make Money on Instagram: 8 Ways to Profit |
After you choose a specific product, you'll see its details.
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| Make Money on Instagram: 8 Ways to Profit |
By clicking on "View on Website" you will see its full details and the procedure for completing your purchase.
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| Make Money on Instagram: 8 Ways to Profit |
2. Profit from Instagram by marketing your products
Even if you haven't created an Instagram store, you can still make a profit from the platform by marketing your products or services, as follows:
Increase awareness of your business
If you have a website specific to your business, Instagram can be an effective marketing tool to promote that business or business, by spreading awareness of your brand, products, and services. Post dazzling photos that contribute to a unique identity for your business, then direct followers of your business account to visit your website.
When your content on your social accounts resonates with your followers, your target audience will want to know more about the nature of your business and how they receive your service or buy your products. Also, be sure to link your website or blog to your Instagram account description, as this increases your conversion rate over time.
Presentation
Another effective way is to have a discount and offers policy, as the exclusive offers you offer are not only useful for increasing conversion but can also increase the number of followers of your Instagram account, leading to the overall growth of your business.
Collaborate with influencers
You can send gifts to some Instagram influencers who are interested in your business and ask them to rate your products and point you out. In this case, you should make sure that the quality of what you offer is to ensure that the evaluation achieves the results you hope for and does not backfire on your brand.
Be sure to choose an influencer or influencer with a good reputation and they have a great deal of confidence in their audience, the reputation of your products they offer will be affected by their reputation as well, some influencers have become known for not being honest about their ratings to make more profit from Instagram. Don't lose sight of this point, as it can eliminate your brand's reputation if you don't improve its selection.
Sponsored ads
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| Make Money on Instagram: 8 Ways to Profit |
The field of advertising on Instagram expands and the money spent doubles from time to time. Despite the free means, the importance and necessity of advertising cannot be underestimated. If done correctly and by a specialist, it will yield more return than what was spent on it and bring huge profits to the owners of companies and brands.
Whatever the size of your business, perhaps the best, least expensive, and easiest means of advertising to reach the public is social media advertising. Among them are Instagram ads, which are an advertising medium whose cost cannot be compared to television, radio, and newspaper ads.
Instagram ads also provide you with easy access to your target audience by identifying the customer's personality and choosing demographics, preferences, and interests that match your audience. An advertising administrator can manage your ads on Instagram, and you'll find five many providers of this service.
Ads for your products or services appear amidst videos and images browsed by your target audience and are referred to as Sponsored. Advertisements also appear in daily stories.
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| Make Money on Instagram: 8 Ways to Profit |
Ways to profit from Instagram for freelancers
1. Profit from Instagram by marketing as an influencer marketing
Being an influencer means being able to influence your audience and their opinions on the choice of products and services, given the state of trust you have created with them through your online presence and the content you create for the audience. Entrepreneurs and companies can collaborate with influencers and market their products and services through them, choosing the most suitable influencer according to the nature and interests of the audience they follow.
Most brands prefer to work with influencers to advertise their products via sponsored posts rather than funded social media ads directly or alongside them. This is because the sponsorship campaigns provided by influencers usually include their different accounts on social platforms and do not stop at one platform, and the brand gains trust from its influencer advertisers.
SMEs can try this type of marketing and collaborate with influencers to increase profit from Instagram. Some influencers who have a small audience and a small budget or rely on gifts and their evaluation may make you abundant profits compared to others who have hundreds of thousands of followers and do not include your target audience, or do not have the confidence and positive impact on their audience.
What are the average earnings of Instagram influencers?
Some statistics have stated that the average profit of influencers from Instagram amounted to about $ 900, with the number of followers from 1,000 to 10,000 followers for the post only. The work of influencers is not limited to those who own hundreds of thousands and millions of followers, certainly, the number of followers affects the amount of profit from Instagram in the work of influencers specifically, but it can start from a thousand followers only.
The price of influencers and the extent of their influence is determined according to the number of followers, the rates of interaction and participation with them, and their way of determining their percentage in marketing, and there are five types of influencers, namely:
- 1. Nano Influencer: He has a thousand to 10,000 followers, and usually receives $10 to $100 per post.
- 2. Small influencer: It has 10,000 to 50,000 followers, and receives $100 to $500 per post.
- 3. Medium influencer: It has 50,000 to 500,000 followers, and receives $500,000 to $5,000 per post.
- 4. Big Influencer: It has 500,000 to one million followers, and receives $5,000 to $10,000 per post.
- 5. Giant influencer: It has more than a million followers, and receives $10,000 to $1 million or more per post.
2. Profit from Instagram through Affiliate Marketing
In this type of marketing, marketers are committed to the goal of making sales; they eventually receive a specific percentage or commission agreed upon for each sale that comes through it. It focuses on branding, its spread, and direct marketing. Affiliate marketing is one of the most popular types of profit from Instagram, as it relies on establishing a continuous or long-term relationship with companies and brands, and ensures a more regular profit.
This type is not only based on influencers but can be performed by any user on Instagram regardless of the number of followers, all this is ineffective in exchange for achieving the goal of selling, which may be achieved regardless of the number of followers.
There are online affiliate communities and networks that offer this kind of partnership with different brands; to sell anything to anyone by assigning a link to you and once the sale is complete, the predetermined percentage will reach your balance directly.
When it comes to clicking on links, Instagram doesn't offer this feature in posts, but to overcome this issue, you can add links in your profile description or through daily stories. You can adapt the custom code method, which once entered the purchase site by the customer gets a discount, so the likelihood of using the code increases, and you get your commission as soon as you use it.
3. Profit from Instagram by selling visual content
One of the most extensive areas of profit from Instagram is where the platform relies on the visual content of various types and forms, including simple artistic illustrations, videos, animations, paintings, portraits, and any other form of visual content, thus providing profit opportunities for many photographers, Graphic designers, and video editors.
Every Instagram user posts photos and videos, especially businesses and marketers who need photo and video editing services. The appearance of visual content is one of the key factors to achieving success and the desired goal of this content, and if you want to specialize in this part, you can start selling your services in safe freelance communities that guarantee your rights, such as Fiverr
Also, if photography is one of your hobbies to which you donated, you can post your work on Instagram with clear and direct titles on the subject, story, and full details of each photo. And don't forget to add custom watermarks to your photos. You can form an integrated marketing team that includes a content writer, graphic designer, and advertising marketer, to provide integrated marketing services to your customers.
4. Profit from Instagram by providing marketing consultancy
One of the services that are in demand with the rapid development in the field of e-marketing, therefore, to choose to profit from Instagram by providing marketing advice to companies and various commercial projects is a distinctive choice for a promising field. A marketing consultancy can be provided on various social media platforms, but specialization will make you a heavier weight and price on the platform.
If you stumble at first, you can start by creating a professional Instagram account and provide free marketing advice or advice to some companies, to achieve the success that can be mentioned in your resume. You can also offer your services on fives, there is a great demand for a marketing consultancy for Instagram.
You need to constantly learn and practice to develop your consulting skills, and you have to keep track of the updates and new developments that Instagram developers offer every now and then. What distinguishes you from your competitors in the field of marketing consulting is that you are constantly evolving yourself and your customers, and record the successes you achieve with your customers with numbers, proof and evidence.
5. Profit by advertising on Instagram
The field of advertising through Instagram is a promising field for those looking for work online, as you can choose the specialty that suits you, from creating advertising campaigns through Instagram, managing these campaigns, or following up and analyzing their results.
If you can learn your Instagram advertising skills and experience, you can advertise for training courses to teach trainees how to manage their ads themselves. It's common to give some useful information for free in a short video, and then advertise the course to anyone who wants more.
Ways to withdraw profits from Instagram
Active accounts that are allowed to make a direct profit from Instagram can withdraw their profits from the platform's account through more than one means from the Payout section of their professional dashboard account. The most appropriate method is determined by its availability in your place of residence and the percentage of commission taken by the means to withdraw your funds, the most prominent of which are:
1. Bank account: This method is the safest way and the least in commission, there is no intermediary between you and the Instagram platform. But one of its drawbacks is that it takes many days for the conversion to reach you.
2. PayPal: One of the advantages of this tool is that it is available on most freelance platforms and payment websites, with ease of use and the possibility of linking it to your bank account. One disadvantage is that you will need to link to a visa card supported by the country where you reside.
3. Western Union: It is a method spread in most parts of the world, and you receive your money through offices spread in several cities so that you visit the branch closest to you and prove to them your personal identity and transfer data and then get your money easily.
As we've seen, Instagram has many ways to profit, and you'll definitely find one or two that suits you. Therefore, start converting your time on Instagram into monetizing this platform. From entertainment tools, you can make a decent financial return, especially if you are a fan of social media and who spend most of the hours of the day browsing them.
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